A data profile of the people who buy, follow and care about Adventure game in United Kingdom — modelled from more than twelve digital signal sources. Adventure game has an estimated audience of 4,544,809 people in United Kingdom.
The average Adventure game fan in United Kingdom is 36.9 years old, more male, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, Wales.
Top brand affinities include Superman, Twitch, Online games, with strongest over-indexing on Superman (1.89× the country average).
Demographically, the Adventure game audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Adventure game fan in United Kingdom is more male, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Adventure game profile in United Kingdom.
41.4% are female, 58.6% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 36.9 |
| Estimated audience size | 4,544,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Adventure game audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.8% |
| China | 12.2% |
| Japan | 8.7% |
Where the Adventure game audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~800K | 2.03× | |
| 02 | Wales | ~400K | 1.45× | |
| 03 | Northern Ireland | ~200K | 1.26× | |
| 04 | Yorkshire and the Humber | ~400K | 1.00× | |
| 05 | West Midlands | ~200K | 0.88× | |
| 06 | North East | ~200K | 0.88× | |
| 07 | South West | ~300K | 0.82× | |
| 08 | East Midlands | ~300K | 0.82× | |
| 09 | South East | ~500K | 0.78× | |
| 10 | East of England | ~300K | 0.76× | |
| 11 | North West | ~400K | 0.73× |
The strongest cross-interests of the Adventure game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Counter-Strike: Global Offensive | Games | 4.77× | ||
| 02 | World of Warcraft | Games | 3.93× | ||
| 03 | Twitch | Games | 3.56× | ||
| 04 | League of Legends | Games | 3.48× | ||
| 05 | Massively multiplayer online role-playing games | Games | 3.16× | ||
| 06 | Massively multiplayer online games | Games | 3.13× | ||
| 07 | Action games | Games | 2.96× | ||
| 08 | Role-playing games | Games | 2.78× | ||
| 09 | Strategy games | Games | 2.69× | ||
| 10 | Fortnite | Games | 2.63× | ||
| 11 | Puzzle video games | Games | 2.11× | ||
| 12 | Mobile game | Games | 2.05× | ||
| 13 | Online games | Games | 2.04× | ||
| 14 | CrazyGames | Games | 2.04× | ||
| 15 | CeX (company) | Technology & Electronics | 2.00× | ||
| 16 | Dune | Movies & TV | 1.99× | ||
| 17 | A Knight of the Seven Kingdoms | Movies & TV | 1.98× | ||
| 18 | Gamer | Games | 1.97× | ||
| 19 | Superman | Movies & TV | 1.89× | ||
| 20 | Electronics | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| Social Media Usage | JOY | 1.32× | |
| DIY Mentality | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Individualism | JOY | 0.85× | |
| Spirituality | BALANCE | 0.87× |
Adventure game has an estimated audience of 4,544,809 people in United Kingdom, concentrated in Scotland and South East.
41.4% of Adventure game fans are female, 58.6% are male, with an average age of 36.9 years.
Adventure game fans show strongest brand affinity for Superman (1.89×), Twitch (3.56×), and Online games (2.04×) over the country average.
Adventure game fans in United Kingdom are most concentrated in Scotland (reach ~800K), South East (reach ~500K), and Wales (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Adventure game itself, the audience over-indexes on Twitch (3.56×), Online games (2.04×), Mobile game (2.05×), and Role-playing games (2.78×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Adventure game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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