A data profile of the people who buy, follow and care about Massively multiplayer online role-playing games in United Kingdom — modelled from more than twelve digital signal sources. Massively multiplayer online role-playing games has an estimated audience of 3,546,977 people in United Kingdom.
The average Massively multiplayer online role-playing games fan in United Kingdom is 38.2 years old, more male, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, North West.
The key figures that characterise the Massively multiplayer online role-playing games profile in United Kingdom.
35.2% are female, 64.8% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 38.2 |
| Estimated audience size | 3,546,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 20% |
of the worldwide Massively multiplayer online role-playing games audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 8.3% |
| India | 6.3% |
Where the Massively multiplayer online role-playing games audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~500K | 1.41× | |
| 02 | Wales | ~300K | 1.31× | |
| 03 | Northern Ireland | ~100K | 1.16× | |
| 04 | Yorkshire and the Humber | ~300K | 0.97× | |
| 05 | North East | ~100K | 0.96× | |
| 06 | South West | ~300K | 0.91× | |
| 07 | East Midlands | ~200K | 0.91× | |
| 08 | West Midlands | ~100K | 0.91× | |
| 09 | East of England | ~300K | 0.86× | |
| 10 | South East | ~400K | 0.82× | |
| 11 | North West | ~300K | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Massively multiplayer online role-playing games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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