Rascasse Audience Intelligence

Massively multiplayer online role-playing games Audience in United Kingdom

A data profile of the people who buy, follow and care about Massively multiplayer online role-playing games in United Kingdom — modelled from more than twelve digital signal sources. Massively multiplayer online role-playing games has an estimated audience of 3,546,977 people in United Kingdom.

The average Massively multiplayer online role-playing games fan in United Kingdom is 38.2 years old, more male, and lives primarily in Scotland.

The audience is concentrated in Scotland, South East, North West.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Massively multiplayer online role-playing games profile in United Kingdom.

Audience size
3.5M
in United Kingdom
Gender
35.2%
64.8% male
Age
38.2
average years
Country rank
#2058
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

+490%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Massively multiplayer online role-playing games fans

35.2% are female, 64.8% are male, average age 38.2.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for Massively multiplayer online role-playing games audience in United Kingdom
MetricValue
Female35.2%
Male64.8%
Average age38.2
Estimated audience size3,546,977
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Massively multiplayer online role-playing games audience in United Kingdom
Age bracketShare%
16-1920%
20-2924%
30-3919%
40-4917%
50+20%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Massively multiplayer online role-playing games audience comes from United Kingdom.

Worldwide audience distribution share by country for Massively multiplayer online role-playing games
CountryShare
United States14.0%
China8.3%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Massively multiplayer online role-playing games audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Massively multiplayer online role-playing games fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Scotland~500K1.41×
02Wales~300K1.31×
03Northern Ireland~100K1.16×
04Yorkshire and the Humber~300K0.97×
05North East~100K0.96×
06South West~300K0.91×
07East Midlands~200K0.91×
08West Midlands~100K0.91×
09East of England~300K0.86×
10South East~400K0.82×
11North West~300K0.82×
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Massively multiplayer online role-playing games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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