Video games Audience in United Kingdom
Video games has an estimated audience of 21,625,556 people in United Kingdom. 49.1% are female, 50.9% are male, average age 41.8. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Mobile game, Game consoles, Gamer, CeX (company), Gaming computer.
The average Video games fan in United Kingdom is 41.8 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Mobile game, Game consoles, Gamer, with strongest over-indexing on Mobile game (1.6× the country average). Demographically, the Video games audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Video games fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 41.8 |
| Estimated audience size | 21,625,556 |
Audience persona
The typical Video games fan in United Kingdom is balanced, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Mobile game.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 16,219,167 | 1.39× |
| South East | 2,837,638 | 0.98× |
| Yorkshire and the Humber | 2,389,247 | 1.38× |
| East of England | 2,144,413 | 1.09× |
| Scotland | 1,710,912 | 0.88× |
| South West | 1,429,944 | 0.8× |
| East Midlands | 1,262,137 | 0.83× |
| West Midlands | 1,241,229 | 1.34× |
| Wales | 1,093,039 | 0.89× |
| North East | 982,017 | 1.17× |
| North West | 976,762 | 0.42× |
| Northern Ireland | 564,280 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile game | 1.6× | Games |
| Game consoles | 1.57× | Technology & Electronics |
| Gamer | 1.61× | Games |
| CeX (company) | 1.53× | Technology & Electronics |
| Gaming computer | 1.78× | Technology & Electronics |
| Role-playing games | 1.51× | Games |
| Fortnite | 1.69× | Games |
| Anime convention | 1.66× | Literature |
| Massively multiplayer online role-playing games | 1.67× | Games |
| Twitch | 1.54× | Games |
| PC game | 1.62× | Games |
| Playstation 5 | 1.71× | Games |
| Strategy games | 1.6× | Games |
| Pokémon (video game series) | 1.79× | Games |
| Anime and manga fandom | 1.52× | Literature |
| Xbox | 1.61× | Games |
| Bundesliga | 1.52× | Sports |
| Massively multiplayer online games | 1.6× | Games |
| PlayStation | 1.75× | Games |
| FIFA (video game series) | 1.81× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.18 |
| Social Media Usage | JOY | 1.13 |
| Indulgence | JOY | 1.08 |
| Convenience Orientation | PREMIUM | 1.03 |
| Travelling | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
See Video games audiences in other countries
More Gaming genre audiences in United Kingdom
- Online games (11,264,425)
- Mobile game (10,641,093)
- First-person shooter games (9,578,385)
- Exhibition game (8,409,558)
- Card games (6,510,933)
Frequently asked questions
How many fans does Video games have in United Kingdom?
Video games has an estimated audience of 21,625,556 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Video games fans?
49.1% of Video games fans are female, 50.9% are male, with an average age of 41.8 years.
Which brands do Video games fans like most?
Video games fans show strongest brand affinity for Mobile game (1.6×), Game consoles (1.57×), and Gamer (1.61×) over the country average.
Where do Video games fans live in United Kingdom?
Video games fans in United Kingdom are most concentrated in England (reach 16,219,167), South East (reach 2,837,638), and Yorkshire and the Humber (reach 2,389,247). These three regions account for the largest share of the active audience.
What other brands do Video games fans also like?
Beyond Video games itself, the audience over-indexes on Game consoles (1.57×), Gamer (1.61×), CeX (company) (1.53×), and Gaming computer (1.78×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.