A data profile of the people who buy, follow and care about Video games in United Kingdom — modelled from more than twelve digital signal sources. Video games has an estimated audience of 21,625,556 people in United Kingdom.
The average Video games fan in United Kingdom is 41.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Mobile game, Game consoles, Gamer, with strongest over-indexing on Mobile game (1.6× the country average).
Demographically, the Video games audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Video games fan in United Kingdom is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Mobile game.
The key figures that characterise the Video games profile in United Kingdom.
49.1% are female, 50.9% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 41.8 |
| Estimated audience size | 21,625,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Video games audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
Where the Video games audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~16M | 1.39× | |
| 02 | Yorkshire and the Humber | ~2.5M | 1.36× | |
| 03 | West Midlands | ~1M | 1.33× | |
| 04 | North East | ~1M | 1.15× | |
| 05 | East of England | ~2M | 1.08× | |
| 06 | South East | ~3M | 0.98× | |
| 07 | Wales | ~1M | 0.89× | |
| 08 | Scotland | ~1.5M | 0.88× | |
| 09 | Northern Ireland | ~600K | 0.86× | |
| 10 | East Midlands | ~1.5M | 0.85× | |
| 11 | South West | ~1.5M | 0.82× | |
| 12 | North West | ~1M | 0.49× |
The strongest cross-interests of the Video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIFA (video game series) | Games | 1.81× | ||
| 02 | Pokémon (video game series) | Games | 1.79× | ||
| 03 | Gaming computer | Technology & Electronics | 1.78× | ||
| 04 | PlayStation | Games | 1.75× | ||
| 05 | Playstation 5 | Games | 1.71× | ||
| 06 | Fortnite | Games | 1.69× | ||
| 07 | Massively multiplayer online role-playing games | Games | 1.67× | ||
| 08 | Anime convention | Literature | 1.66× | ||
| 09 | PC game | Games | 1.62× | ||
| 10 | Gamer | Games | 1.61× | ||
| 11 | Xbox | Games | 1.61× | ||
| 12 | Mobile game | Games | 1.60× | ||
| 13 | Strategy games | Games | 1.60× | ||
| 14 | Massively multiplayer online games | Games | 1.60× | ||
| 15 | Game consoles | Technology & Electronics | 1.57× | ||
| 16 | Twitch | Games | 1.54× | ||
| 17 | CeX (company) | Technology & Electronics | 1.53× | ||
| 18 | Anime and manga fandom | Literature | 1.52× | ||
| 19 | Bundesliga | Sports | 1.52× | ||
| 20 | Role-playing games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.04× | |
| Social Media Usage | JOY | 1.02× | |
| Early Adopter Mentality | POWER | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Sustainability | BALANCE | 0.74× | |
| Creativity | OPEN | 0.74× |
Video games has an estimated audience of 21,625,556 people in United Kingdom, concentrated in England and South East.
49.1% of Video games fans are female, 50.9% are male, with an average age of 41.8 years.
Video games fans show strongest brand affinity for Mobile game (1.6×), Game consoles (1.57×), and Gamer (1.61×) over the country average.
Video games fans in United Kingdom are most concentrated in England (reach ~16M), South East (reach ~3M), and Yorkshire and the Humber (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Video games itself, the audience over-indexes on Game consoles (1.57×), Gamer (1.61×), CeX (company) (1.53×), and Gaming computer (1.78×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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