A data profile of the people who buy, follow and care about Pokémon (video game series) in United Kingdom — modelled from more than twelve digital signal sources. Pokémon (video game series) has an estimated audience of 3,002,252 people in United Kingdom.
Pokémon (video game series) fans in United Kingdom are concentrated in England, with strong brand affinity for Pokémon.
The audience is concentrated in England, South East, North West.
Top brand affinities include Pokémon, The Legend of Zelda, Zootopia, with strongest over-indexing on Pokémon (15.38× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pokémon (video game series) fan in United Kingdom shows strong Early Adopter Mentality tendencies and a notable affinity for Pokémon.
The key figures that characterise the Pokémon (video game series) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 3,002,252 |
of the worldwide Pokémon (video game series) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 33.0% |
| Japan | 9.1% |
| France | 5.7% |
Where the Pokémon (video game series) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~300K | 1.23× | |
| 02 | Wales | ~200K | 1.23× | |
| 03 | North West | ~400K | 1.18× | |
| 04 | South West | ~300K | 1.18× | |
| 05 | East of England | ~300K | 1.13× | |
| 06 | South East | ~400K | 1.10× | |
| 07 | Scotland | ~300K | 1.05× | |
| 08 | England | ~2M | 0.92× | |
| 09 | Greater London | ~300K | 0.87× | |
| 10 | Northern Ireland | ~80K | 0.83× | |
| 11 | North East | ~100K | 0.82× | |
| 12 | Yorkshire and the Humber | ~200K | 0.77× | |
| 13 | West Midlands | ~90K | 0.74× |
The strongest cross-interests of the Pokémon (video game series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pokémon Trading Card Game | Games | 31.25× | ||
| 02 | Kung Fu Panda | Movies & TV | 25.14× | ||
| 03 | Zootopia | Movies & TV | 22.47× | ||
| 04 | The Legend of Zelda | Games | 21.50× | ||
| 05 | Pokémon | Games | 15.38× | ||
| 06 | Super Smash Bros. | Games | 14.83× | ||
| 07 | Collectible card game | Games | 13.53× | ||
| 08 | Doctor Strange | Literature | 11.68× | ||
| 09 | Magic: The Gathering | Games | 11.35× | ||
| 10 | Guardians of the Galaxy (film) | Movies & TV | 10.84× | ||
| 11 | Robert Redford | Movies & TV | 7.50× | ||
| 12 | Anime and manga fandom | Literature | 7.30× | ||
| 13 | Rick and Morty | Movies & TV | 7.17× | ||
| 14 | Legoland | Travel & Leisure | 6.36× | ||
| 15 | Role-playing games | Games | 6.26× | ||
| 16 | Anime convention | Literature | 5.61× | ||
| 17 | Batman | Movies & TV | 4.63× | ||
| 18 | Livemusic | Music & Radio | 4.18× | ||
| 19 | Superman | Movies & TV | 3.74× | ||
| 20 | Mobile game | Games | 3.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.10× | |
| Pet Ownership | JOY | 1.99× | |
| Patriotism | CONSERVATISM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| DIY Mentality | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pokémon (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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