Rascasse Audience Intelligence

Pokémon (video game series) Audience in France

A data profile of the people who buy, follow and care about Pokémon (video game series) in France — modelled from more than twelve digital signal sources. Pokémon (video game series) has an estimated audience of 3,107,868 people in France.

Pokémon (video game series) fans in France are concentrated in Île-de-France, with strong brand affinity for Love & Sex.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.

Top brand affinities include Love & Sex, Plants vs. Zombies, Christmas tree, with strongest over-indexing on Love & Sex (484.84× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Pokémon (video game series) fan in France shows strong Family Orientation tendencies and a notable affinity for Love & Sex.

Category: Games · Type: Video / Board Game · Subtype: Action-Adventure

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pokémon (video game series) profile in France.

Audience size
3.1M
in France
Country rank
#1380
Video / Board Game in France
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pokémon (video game series) fans

Fig. 02

Gender split

Demographic split for Pokémon (video game series) audience in France
MetricValue
Estimated audience size3,107,868
Fig. 04

Worldwide distribution

5.7%

of the worldwide Pokémon (video game series) audience comes from France.

Worldwide audience distribution share by country for Pokémon (video game series)
CountryShare
United States33.0%
Japan9.1%
France5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pokémon (video game series) audience in France is strongest.

Fig. 05

Top regions by affinity

Pokémon (video game series) fans by region: top regions in France
#RegionReachAffinity×
01Hauts-de-France~300K1.25×
02Normandy~200K1.13×
03Grand Est~300K1.11×
04Centre-Val de Loire~100K1.07×
05Nouvelle-Aquitaine~300K1.06×
06Île-de-France~600K1.04×
07Auvergne-Rhône-Alpes~400K1.04×
08Occitanie~300K1.03×
09Bourgogne-Franche-Comté~100K0.98×
10Provence-Alpes-Côte d'Azur~200K0.92×
11Pays de la Loire~200K0.92×
12Brittany~100K0.87×
13Corsica~9K0.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pokémon (video game series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pokémon (video game series) audience
#·InterestCategoryAffinity×
01Love & SexKids & Family484.84×
02SelfridgesShopping299.57×
03Plants vs. ZombiesGames213.04×
04Christmas treeKids & Family43.48×
05Christmas GiftKids & Family33.72×
06Girl powerPolitics & Society32.04×
07Kung Fu PandaMovies & TV31.24×
08Pokémon Trading Card GameGames26.67×
09Super Smash Bros.Games22.55×
10Transformers (toy line)Kids & Family22.40×
11ZootopiaMovies & TV16.00×
12PokémonGames14.17×
13Collectible card gameGames13.10×
14The Legend of ZeldaGames10.56×
15Family carCars & Mobility9.87×
16TokyoTravel & Leisure8.61×
17Role-playing gamesGames7.58×
18Anime and manga fandomLiterature7.50×
19LivemusicMusic & Radio7.43×
20BatmanMovies & TV6.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pokémon (video game series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Pokémon (video game series) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.68×
TravellingTHRILL3.19×
MindfulnessBALANCE2.72×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Pokémon (video game series) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.48×
IndulgenceJOY0.63×
Quality AwarenessPREMIUM0.65×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Pokémon (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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