Lego Star Wars Audience in United States

Lego Star Wars logo

Lego Star Wars has an estimated audience of 1,626,799 people in United States. 38.7% are female, 61.3% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: Pokémon (video game series), Lego Marvel Super Heroes, Lego Batman, Tabletop role-playing game, Harmonica.

The average Lego Star Wars fan in United States is 31.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pokémon (video game series), Lego Marvel Super Heroes, Lego Batman, with strongest over-indexing on Pokémon (video game series) (34.09× the country average). Demographically, the Lego Star Wars audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Lego Star Wars fans

Demographic split for Lego Star Wars audience in United States
MetricValue
Female38.7%
Male61.3%
Average age31.1
Estimated audience size1,626,799

Audience persona

The typical Lego Star Wars fan in United States is more male, around 31.1 years old, with strong Patriotism tendencies and a notable affinity for Pokémon (video game series).

Top regions in United States

Top regions ranked by reach for Lego Star Wars in United States
RegionReachAffinity
California207,2341.16×
Texas139,1200.99×
Florida96,9120.88×
New York70,5590.78×
Illinois57,3811.06×
Ohio53,0801.06×
Pennsylvania52,9540.97×
Michigan45,5531.07×
North Carolina45,3350.93×
Georgia41,8870.84×
Arizona41,1321.24×
Virginia40,0721.01×
Washington39,2001.2×
New Jersey33,7580.82×
Tennessee32,5111×
Indiana31,8311.07×
Massachusetts31,4870.98×
Colorado28,1531.1×
Wisconsin27,5521.13×
Missouri26,6941.02×
Minnesota25,6021.1×
Utah23,4221.61×
Alabama22,2690.98×
Oregon21,8061.17×
Maryland21,4270.77×
South Carolina20,6460.84×
Kentucky20,0080.98×
Oklahoma19,3181.07×
Nevada16,0441.02×
Connecticut14,2930.88×
Iowa13,6581.02×
Louisiana13,1300.63×
Kansas13,0321.02×
Arkansas11,3600.85×
Idaho10,4381.28×
Nebraska9,4431.16×
Mississippi8,7240.65×
New Mexico7,7450.95×
West Virginia6,5400.86×
New Hampshire6,3550.99×
Maine6,1611.06×
Montana5,7401.27×
Hawaii5,5390.79×
Rhode Island4,7040.91×
South Dakota4,2311.13×
Alaska4,1221.18×
North Dakota3,5471.06×
Delaware3,4330.76×
Washington, District of Columbia3,3310.68×
Wyoming2,7501.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lego Star Wars audience
BrandAffinityCategory
Pokémon (video game series)34.09×Games
Lego Marvel Super Heroes84.74×Kids & Family
Lego Batman73.8×Kids & Family
Tabletop role-playing game24.9×Games
Harmonica20.83×Music & Radio
Final Fantasy VII31.64×Games
Miniature wargaming27.05×Games
Gossip Girl (novel series)44.19×Literature
Chess.com41.4×Sports
MLB.com15.25×Sports
Superman5.09×Movies & TV
Webtoon26.56×Internet & Social Media
Gothic fashion15.85×Fashion & Accessoires
Captain America: The Winter Soldier29.01×Movies & TV
Andor22.23×Movies & TV
Fairy Tail24.15×Literature
Captain America: Civil War42.86×Movies & TV
Jenna Ortega10.68×Movies & TV
Star Wars expanded universe33.93×Movies & TV
Sabrina Carpenter9.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lego Star Wars audience
TraitClusterScore
PatriotismCONSERVATISM1.43
Pet OwnershipJOY1.29
Early Adopter MentalityPOWER1.29
LGBTQ+ IdentityOPEN1.28
ExtroversionTHRILL1.2
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Lego Star Wars
CountryShare
United States22.5%
Germany13.5%
Poland7.9%

See Lego Star Wars audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Lego Star Wars have in United States?

Lego Star Wars has an estimated audience of 1,626,799 people in United States, concentrated in California and Texas.

What is the gender split and age of Lego Star Wars fans?

38.7% of Lego Star Wars fans are female, 61.3% are male, with an average age of 31.1 years.

Which brands do Lego Star Wars fans like most?

Lego Star Wars fans show strongest brand affinity for Pokémon (video game series) (34.09×), Lego Marvel Super Heroes (84.74×), and Lego Batman (73.8×) over the country average.

Where do Lego Star Wars fans live in United States?

Lego Star Wars fans in United States are most concentrated in California (reach 207,234), Texas (reach 139,120), and Florida (reach 96,912). These three regions account for the largest share of the active audience.

What other brands do Lego Star Wars fans also like?

Beyond Lego Star Wars itself, the audience over-indexes on Lego Marvel Super Heroes (84.74×), Lego Batman (73.8×), Tabletop role-playing game (24.9×), and Harmonica (20.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Star Wars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.