Chess.com Audience in United States

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Chess.com has an estimated audience of 2,294,357 people in United States. 30.4% are female, 69.6% are male, average age 29.6. Top regions: California, New York, Texas. Top brand affinities: Chess (musical), Magnus Carlsen, World Chess Championship, Computer chess, Chess club.

The average Chess.com fan in United States is 29.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Chess (musical), Magnus Carlsen, World Chess Championship, with strongest over-indexing on Chess (musical) (161.23× the country average). Demographically, the Chess.com audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Chess

Demographics of Chess.com fans

Demographic split for Chess.com audience in United States
MetricValue
Female30.4%
Male69.6%
Average age29.6
Estimated audience size2,294,357

Audience persona

The typical Chess.com fan in United States is more male, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for Chess (musical).

Top regions in United States

Top regions ranked by reach for Chess.com in United States
RegionReachAffinity
California294,4701.17×
New York184,8411.44×
Texas181,0960.92×
Florida178,3991.15×
Pennsylvania83,2821.08×
Illinois75,7550.99×
New Jersey72,1861.24×
Ohio69,7650.99×
Virginia68,8351.23×
Georgia67,9420.96×
Michigan66,8131.11×
Washington64,2241.4×
North Carolina63,1770.92×
Massachusetts62,6341.39×
Maryland49,6651.26×
Arizona47,1581.01×
Missouri45,4071.23×
Tennessee44,5240.97×
Indiana43,8661.05×
Colorado41,4001.14×
Minnesota40,0401.22×
Wisconsin31,1150.9×
Kentucky29,4871.03×
South Carolina29,2800.85×
Oregon29,2791.11×
Nevada24,6341.11×
Oklahoma23,8060.93×
Connecticut22,7280.99×
Louisiana21,2130.72×
Utah18,4350.9×
Alabama17,8490.56×
Arkansas17,4930.93×
Iowa17,2710.91×
Mississippi15,5030.82×
Kansas14,4590.8×
New Mexico13,8761.21×
Idaho12,3111.07×
Hawaii9,8331×
Maine8,1660.99×
Nebraska8,1470.71×
Rhode Island8,0891.11×
West Virginia7,9300.74×
New Hampshire7,4130.82×
Washington, District of Columbia7,1681.04×
North Dakota5,2571.12×
Montana5,0360.79×
Alaska4,3260.88×
Delaware4,3080.68×
Vermont3,9780.99×
South Dakota3,8480.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chess.com audience
BrandAffinityCategory
Chess (musical)161.23×Music & Radio
Magnus Carlsen107.01×Sports
World Chess Championship112.48×Sports
Computer chess150.46×Games
Chess club100.78×Sports
Chess with Friends175.38×Games
Offspring (TV series)89.97×Movies & TV
Maersk95.15×Business & Career
Chess29.58×Sports
Swans (band)41.22×Music & Radio
Good Vibes (Philippine TV series)46.73×Movies & TV
Our Legacy116.33×Fashion & Accessoires
Payoneer86.19×Business & Career
Nürburgring47.98×Sports
Evelyn Lozada59.79×Movies & TV
Sunspel112.09×Fashion & Accessoires
MacKenzie-Childs34.7×Home & Garden
Club Universitario de Deportes47.79×Sports
William S. Burroughs74.42×Literature
The Damned (band)57.42×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chess.com audience
TraitClusterScore
PatriotismCONSERVATISM2.34
Need for SecurityCONSERVATISM1.47
Early Adopter MentalityPOWER1.23
TraditionCONSERVATISM1.09
Social Media UsageJOY1.07
IndividualismJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Chess.com
CountryShare
India15.3%
United States11.0%
France7.5%

See Chess.com audiences in other countries

More Chess audiences in United States

Frequently asked questions

How many fans does Chess.com have in United States?

Chess.com has an estimated audience of 2,294,357 people in United States, concentrated in California and New York.

What is the gender split and age of Chess.com fans?

30.4% of Chess.com fans are female, 69.6% are male, with an average age of 29.6 years.

Which brands do Chess.com fans like most?

Chess.com fans show strongest brand affinity for Chess (musical) (161.23×), Magnus Carlsen (107.01×), and World Chess Championship (112.48×) over the country average.

Where do Chess.com fans live in United States?

Chess.com fans in United States are most concentrated in California (reach 294,470), New York (reach 184,841), and Texas (reach 181,096). These three regions account for the largest share of the active audience.

What other brands do Chess.com fans also like?

Beyond Chess.com itself, the audience over-indexes on Magnus Carlsen (107.01×), World Chess Championship (112.48×), Computer chess (150.46×), and Chess club (100.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chess.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.