Rascasse Audience Intelligence

MacKenzie-Childs Target Market in United States

MacKenzie-Childs has an estimated audience of 1.6M people in United States.

#1832among brands in United States#906in Home & Garden

The average MacKenzie-Childs fan in United States is 40.6 years old, more female, and lives primarily in New York.

Most fans live in New York, Texas, California.

Top affinities include LibreOffice, Key Food, Paperless Post, with strongest over-indexing on LibreOffice (154.54× the country average).

Demographically, the MacKenzie-Childs audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

The typical MacKenzie-Childs fan in United States is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for LibreOffice.

Category: Home & Garden · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
68.9%♀
31.1% male
Age
40.6
average years
Country rank
#16478
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of MacKenzie-Childs

68.9% are female, 31.1% are male, average age 40.6.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for MacKenzie-Childs audience in United States
MetricValue
Female68.9%
Male31.1%
Average age40.6
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the MacKenzie-Childs audience in United States
Age bracketShare%
16-2426%
25-3414%
35-4414%
45-5418%
55+28%
Fig. 04

Worldwide distribution

78.7%

of the worldwide MacKenzie-Childs audience comes from United States.

Worldwide audience distribution share by country for MacKenzie-Childs
CountryShare
United States78.7%
Turkey7.2%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

MacKenzie-Childs customers by region in United States
#RegionReachAffinity×
01New York~200K2.31×
02Oklahoma~40K2.10×
03Kentucky~40K1.78×
04Mississippi~30K1.77×
05New Jersey~70K1.60×
06Texas~200K1.58×
07Arkansas~20K1.57×
08Alabama~40K1.45×
09South Carolina~40K1.42×
10North Carolina~80K1.39×
11Tennessee~50K1.36×
12West Virginia~10K1.31×
13Louisiana~30K1.30×
14Connecticut~20K1.23×
15Florida~100K1.20×
16Pennsylvania~80K1.20×
17Arizona~40K1.09×
18Missouri~30K1.06×
19Delaware~5K1.06×
20Michigan~50K1.05×
21Virginia~40K1.02×
22Georgia~60K1.01×
23Rhode Island~5K1.01×
24Massachusetts~30K0.94×
25Ohio~50K0.91×
26Indiana~30K0.88×
27New Hampshire~6K0.88×
28Illinois~50K0.86×
29Maryland~30K0.83×
30Kansas~10K0.82×
31California~200K0.79×
32Nevada~10K0.78×
33Maine~5K0.76×
34Nebraska~7K0.75×
35Idaho~7K0.72×
36Vermont~2K0.72×
37Colorado~20K0.69×
38Washington, District of Columbia~2K0.69×
39Utah~10K0.68×
40South Dakota~3K0.68×
41Iowa~10K0.67×
42North Dakota~2K0.65×
43Washington~20K0.64×
44Montana~3K0.63×
45Wisconsin~20K0.61×
46Alaska~2K0.60×
47Oregon~10K0.59×
48New Mexico~6K0.59×
49Minnesota~20K0.56×
50Hawaii~4K0.53×
Fig. 06

Affinity by region

Affinity by region — MacKenzie-Childs, United States
0.53×1.00×2.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the MacKenzie-Childs audience vs. the country average
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics154.54×
02Key FoodShopping67.94×
03Paperless PostShopping65.57×
04Abt ElectronicsShopping60.14×
0512 MonkeysMovies & TV40.14×
06Jon FavreauMovies & TV37.89×
07Direct EnergyHome & Garden37.51×
08Oscar IsaacMovies & TV36.38×
09Chess.comSports34.70×
10TumiFashion & Accessoires20.90×
11Edible ArrangementsFood & Beverages20.54×
12FlightAwareTravel & Leisure19.88×
13Citi TrendsShopping19.09×
14Zoe SaldanaMovies & TV16.81×
15QVCMovies & TV15.90×
16Guardians of the Galaxy (film)Movies & TV13.77×
17DuckDuckGoInternet & Social Media12.69×
18New Year's EveHome & Garden8.82×
19The UPS StoreShopping8.73×
20PinterestInternet & Social Media3.47×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the MacKenzie-Childs audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the MacKenzie-Childs audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.82×
Price SensitivityPREMIUM2.42×
Family OrientationCONSERVATISM2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the MacKenzie-Childs audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.68×
ExtroversionTHRILL0.78×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Home & Garden audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in MacKenzie-Childs over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/mackenzie-childs-154729” · Methodology