Rascasse Audience Intelligence

MacKenzie-Childs Target Market in United States

A data profile of the people who buy, follow and care about MacKenzie-Childs in United States — modelled from more than twelve digital signal sources. MacKenzie-Childs has an estimated audience of 1,644,142 people in United States.

#1713among Brand in United States#895in Home & Garden

The average MacKenzie-Childs fan in United States is 39.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New York, California.

Top brand affinities include LibreOffice, Key Food, Paperless Post, with strongest over-indexing on LibreOffice (154.54× the country average).

Demographically, the MacKenzie-Childs audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MacKenzie-Childs fan in United States is more female, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for LibreOffice.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MacKenzie-Childs profile in United States.

Audience size
1.6M
in United States
Gender
68.9%♀
31.1% male
Age
39.9
average years
Country rank
#16561
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MacKenzie-Childs

68.9% are female, 31.1% are male, average age 39.9.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for MacKenzie-Childs audience in United States
MetricValue
Female68.9%
Male31.1%
Average age39.9
Estimated audience size1,644,142
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the MacKenzie-Childs audience in United States
Age bracketShare%
16-1926%
20-2914%
30-3914%
40-4918%
50+28%
Fig. 04

Worldwide distribution

77.7%

of the worldwide MacKenzie-Childs audience comes from United States.

Worldwide audience distribution share by country for MacKenzie-Childs
CountryShare
United States77.7%
United Kingdom3.8%
Canada1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MacKenzie-Childs audience in United States is strongest.

Fig. 05

Top regions by affinity

MacKenzie-Childs customers by region in United States
#RegionReachAffinity×
01New York~200K2.31×
02Oklahoma~40K2.10×
03Kentucky~40K1.78×
04Mississippi~20K1.77×
05New Jersey~70K1.60×
06Texas~200K1.58×
07Arkansas~20K1.57×
08Alabama~30K1.45×
09South Carolina~30K1.42×
10North Carolina~70K1.39×
11Tennessee~40K1.36×
12West Virginia~10K1.31×
13Louisiana~30K1.30×
14Connecticut~20K1.23×
15Florida~100K1.20×
16Pennsylvania~70K1.20×
17Arizona~40K1.09×
18Missouri~30K1.06×
19Delaware~5K1.06×
20Michigan~40K1.05×
21Virginia~40K1.02×
22Georgia~50K1.01×
23Rhode Island~5K1.01×
24Massachusetts~30K0.94×
25Ohio~50K0.91×
26Indiana~30K0.88×
27New Hampshire~6K0.88×
28Illinois~50K0.86×
29Maryland~20K0.83×
30Kansas~10K0.82×
31California~100K0.79×
32Nevada~10K0.78×
33Maine~4K0.76×
34Nebraska~6K0.75×
35Idaho~6K0.72×
36Vermont~2K0.72×
37Colorado~20K0.69×
38Washington, District of Columbia~3K0.69×
39Utah~10K0.68×
40South Dakota~3K0.68×
41Iowa~9K0.67×
42North Dakota~2K0.65×
43Washington~20K0.64×
44Montana~3K0.63×
45Wisconsin~10K0.61×
46Alaska~2K0.60×
47Oregon~10K0.59×
48New Mexico~5K0.59×
49Minnesota~10K0.56×
50Hawaii~4K0.53×
Fig. 06

Affinity by region

Affinity by region — MacKenzie-Childs, United States
0.53×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MacKenzie-Childs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MacKenzie-Childs audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics154.54×
02Key FoodShopping67.94×
03Paperless PostShopping65.57×
04Abt ElectronicsShopping60.14×
0512 MonkeysMovies & TV40.14×
06Jon FavreauMovies & TV37.89×
07Direct EnergyHome & Garden37.51×
08Oscar IsaacMovies & TV36.38×
09Chess.comSports34.70×
10TumiFashion & Accessoires20.90×
11Edible ArrangementsFood & Beverages20.54×
12FlightAwareTravel & Leisure19.88×
13Citi TrendsShopping19.09×
14Zoe SaldanaMovies & TV16.81×
15QVCMovies & TV15.90×
16Guardians of the Galaxy (film)Movies & TV13.77×
17DuckDuckGoInternet & Social Media12.69×
18New Year's EveHome & Garden8.82×
19The UPS StoreShopping8.73×
20PinterestInternet & Social Media3.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MacKenzie-Childs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MacKenzie-Childs audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.82×
Price SensitivityPREMIUM2.42×
Family OrientationCONSERVATISM2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MacKenzie-Childs audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.68×
ExtroversionTHRILL0.78×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MacKenzie-Childs's target market in United States?

MacKenzie-Childs's target market in United States covers an estimated 1,644,142 people, concentrated in Texas and New York.

02

What is the gender split and age of MacKenzie-Childs customers?

68.9% of the MacKenzie-Childs audience are female, 31.1% are male, with an average age of 39.9 years.

03

Which brands do MacKenzie-Childs fans like most?

MacKenzie-Childs fans show strongest brand affinity for LibreOffice (154.54×), Key Food (67.94×), and Paperless Post (65.57×) over the country average.

04

Where do MacKenzie-Childs fans live in United States?

MacKenzie-Childs fans in United States are most concentrated in Texas (reach ~200K), New York (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do MacKenzie-Childs fans also like?

Beyond MacKenzie-Childs itself, the audience over-indexes on Key Food (67.94×), Paperless Post (65.57×), Oscar Isaac (36.38×), and QVC (15.9×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See MacKenzie-Childs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MacKenzie-Childs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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