MacKenzie-Childs Audience in United States
MacKenzie-Childs has an estimated audience of 1,618,152 people in United States. 68.9% are female, 31.1% are male, average age 39.9. Top brand affinities: Lulu 黃路梓茵, Lindy Hop, Nipsey Hussle, Nebraska Cornhuskers, Janitor.
Top brand affinities include Lulu 黃路梓茵, Lindy Hop, Nipsey Hussle, with strongest over-indexing on Lulu 黃路梓茵 (114.31× the country average). Demographically, the MacKenzie-Childs audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Home & Garden · Type: Brand
Demographics of MacKenzie-Childs fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 39.9 |
| Estimated audience size | 1,618,152 |
Audience persona
The typical MacKenzie-Childs fan in United States is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 114.31× | Movies & TV |
| Lindy Hop | 51.52× | Music & Radio |
| Nipsey Hussle | 25.77× | Music & Radio |
| Nebraska Cornhuskers | 16.65× | Sports |
| Janitor | 9.33× | Home & Garden |
| Home equity | 2.47× | Home & Garden |
| Nebraska Cornhuskers football | 3.87× | Sports |
| Hector (musician) | 11.06× | Music & Radio |
| New York Harbor | 12.28× | Travel & Leisure |
| Jesse Plemons | 3× | Movies & TV |
| Nationality | 1.67× | Politics & Society |
| Home staging | 4.13× | Home & Garden |
| JDSU | 2.38× | Business & Career |
| Natural rubber | 1.54× | Cars & Mobility |
| Paisley | 6.36× | Fashion & Accessoires |
| Mothercare | 2.24× | Kids & Family |
| Elsword | 10.11× | Games |
| Charlamagne Tha God | 5.8× | Movies & TV |
| Soldering iron | 1.97× | Home & Garden |
| Kerala | 3.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.59 |
| Quality Awareness | PREMIUM | 2.32 |
| Luxury Orientation | PREMIUM | 2.08 |
| Sustainability | BALANCE | 1.95 |
| DIY Mentality | THRILL | 1.94 |
| Creativity | OPEN | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.1% |
| United Kingdom | 3.7% |
| Canada | 1.8% |
See MacKenzie-Childs audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for MacKenzie-Childs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.