Rascasse Audience Intelligence

Lego Batman Target Market in United States

A data profile of the people who buy, follow and care about Lego Batman in United States — modelled from more than twelve digital signal sources. Lego Batman has an estimated audience of 1,631,216 people in United States.

#13among Toys in United States#1720among Brand in United States#346in Kids & Family

The average Lego Batman fan in United States is 35.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Louis Armstrong, Superman, Megamind, with strongest over-indexing on Louis Armstrong (62.04× the country average).

Demographically, the Lego Batman audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lego Batman fan in United States is balanced, around 35.1 years old, with strong Extroversion tendencies and a notable affinity for Louis Armstrong.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lego Batman profile in United States.

Audience size
1.6M
in United States
Gender
47.1%♀
52.9% male
Age
35.1
average years
Country rank
#16659
Brand in United States
Fig. 01

Search interest · 12-month trend

+204%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lego Batman

47.1% are female, 52.9% are male, average age 35.1.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Lego Batman audience in United States
MetricValue
Female47.1%
Male52.9%
Average age35.1
Estimated audience size1,631,216
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Lego Batman audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Lego Batman audience comes from United States.

Worldwide audience distribution share by country for Lego Batman
CountryShare
United States29.9%
United Kingdom10.7%
Brazil7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lego Batman audience in United States is strongest.

Fig. 05

Top regions by affinity

Lego Batman customers by region in United States
#RegionReachAffinity×
01Utah~20K1.94×
02Idaho~10K1.40×
03Arizona~40K1.27×
04Oklahoma~20K1.25×
05Texas~100K1.19×
06New Mexico~8K1.16×
07Nebraska~8K1.14×
08Indiana~30K1.13×
09Kansas~10K1.12×
10Colorado~20K1.11×
11Oregon~20K1.08×
12California~200K1.07×
13Washington~30K1.07×
14Missouri~20K1.07×
15South Dakota~3K1.07×
16Alaska~3K1.07×
17Wyoming~2K1.07×
18Iowa~10K1.06×
19Montana~4K1.06×
20Kentucky~20K1.04×
21Nevada~10K1.03×
22Arkansas~10K1.03×
23Michigan~40K1.01×
24Illinois~50K0.99×
25Ohio~40K0.99×
26North Dakota~3K0.99×
27Wisconsin~20K0.98×
28Tennessee~30K0.97×
29West Virginia~6K0.97×
30Minnesota~20K0.96×
31Virginia~30K0.95×
32Pennsylvania~40K0.92×
33North Carolina~40K0.92×
34New Hampshire~5K0.92×
35Georgia~40K0.91×
36Alabama~20K0.91×
37Florida~80K0.88×
38South Carolina~20K0.88×
39Connecticut~10K0.88×
40New Jersey~30K0.86×
41Massachusetts~20K0.86×
42Rhode Island~4K0.86×
43Maine~4K0.85×
44Delaware~3K0.85×
45Maryland~20K0.83×
46Mississippi~9K0.82×
47Louisiana~10K0.81×
48New York~60K0.80×
49Hawaii~4K0.73×
50Washington, District of Columbia~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Lego Batman, United States
0.63×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lego Batman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lego Batman audience
#·InterestCategoryAffinity×
01Lego SpaceKids & Family69.31×
02Rolie Polie OlieMovies & TV67.61×
03Louis ArmstrongMusic & Radio62.04×
04Lego Minifigures (theme)Kids & Family59.21×
05Jack the Giant SlayerMovies & TV58.50×
06Rabbids InvasionMovies & TV58.01×
07Alvin and the Chipmunks: ChipwreckedMovies & TV55.16×
08Back at the BarnyardMovies & TV53.53×
09Lego CityKids & Family47.83×
10Lego Marvel Super HeroesKids & Family47.64×
11Lego minifigureKids & Family41.58×
12The Lego MovieMovies & TV38.85×
13Avengers (band)Music & Radio37.74×
14Night at the MuseumMovies & TV37.66×
15Meet the RobinsonsMovies & TV37.09×
16MegamindMovies & TV35.04×
17Giant BombGames26.38×
18Power Rangers (film)Movies & TV23.14×
19Legends (comics)Literature19.26×
20SupermanMovies & TV7.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lego Batman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lego Batman audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.30×
Family OrientationCONSERVATISM1.30×
Luxury OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lego Batman audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL1.02×
Career OrientationPOWER1.03×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lego Batman's target market in United States?

Lego Batman's target market in United States covers an estimated 1,631,216 people, concentrated in California and Texas.

02

What is the gender split and age of Lego Batman customers?

47.1% of the Lego Batman audience are female, 52.9% are male, with an average age of 35.1 years.

03

Which brands do Lego Batman fans like most?

Lego Batman fans show strongest brand affinity for Louis Armstrong (62.04×), Superman (7.79×), and Megamind (35.04×) over the country average.

04

Where do Lego Batman fans live in United States?

Lego Batman fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Lego Batman fans also like?

Beyond Lego Batman itself, the audience over-indexes on Superman (7.79×), Megamind (35.04×), Avengers (band) (37.74×), and Meet the Robinsons (37.09×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Batman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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