Lego Batman Audience in United States

Lego Batman logo

Lego Batman has an estimated audience of 1,370,058 people in United States. 47.1% are female, 52.9% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Superman, Louis Armstrong, Megamind, Avengers (band), Meet the Robinsons.

The average Lego Batman fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Louis Armstrong, Megamind, with strongest over-indexing on Superman (7.79× the country average). Demographically, the Lego Batman audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Lego Batman fans

Demographic split for Lego Batman audience in United States
MetricValue
Female47.1%
Male52.9%
Average age35.1
Estimated audience size1,370,058

Audience persona

The typical Lego Batman fan in United States is balanced, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Lego Batman in United States
RegionReachAffinity
California168,3981.12×
Texas143,0901.21×
Florida87,9790.95×
New York62,5200.82×
Illinois47,3941.04×
Ohio43,2581.02×
Pennsylvania41,9290.91×
Georgia39,7730.94×
North Carolina38,7340.94×
Michigan36,7501.03×
Arizona36,2821.3×
Virginia31,1080.93×
Washington30,9091.12×
New Jersey30,3310.87×
Indiana27,5541.1×
Tennessee27,1350.99×
Colorado24,7741.15×
Massachusetts23,8630.88×
Missouri23,8431.08×
Utah23,1371.89×
Wisconsin20,4820.99×
Maryland19,8590.84×
Minnesota19,1010.97×
Oklahoma18,7571.23×
Oregon18,3281.17×
South Carolina17,7210.86×
Kentucky17,3081.01×
Alabama17,1610.9×
Nevada14,2311.07×
Louisiana14,0360.79×
Iowa12,3171.09×
Kansas12,2741.14×
Connecticut11,7850.86×
Arkansas11,5551.02×
Idaho9,5331.39×
Mississippi8,4540.75×
New Mexico7,7261.12×
Nebraska7,4681.09×
West Virginia5,5320.87×
New Hampshire4,8350.9×
Hawaii4,4290.75×
Maine4,0410.82×
Montana3,9151.03×
Rhode Island3,4820.8×
South Dakota3,3261.05×
Delaware2,9740.79×
Alaska2,9581.01×
North Dakota2,5300.9×
Washington, District of Columbia2,5190.61×
Wyoming2,1481.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lego Batman audience
BrandAffinityCategory
Superman7.79×Movies & TV
Louis Armstrong62.04×Music & Radio
Megamind35.04×Movies & TV
Avengers (band)37.74×Music & Radio
Meet the Robinsons37.09×Movies & TV
Night at the Museum37.66×Movies & TV
Lego Marvel Super Heroes47.64×Kids & Family
Rolie Polie Olie67.61×Movies & TV
Lego Minifigures (theme)59.21×Kids & Family
The Lego Movie38.85×Movies & TV
Lego minifigure41.58×Kids & Family
Alvin and the Chipmunks: Chipwrecked55.16×Movies & TV
Power Rangers (film)23.14×Movies & TV
Jack the Giant Slayer58.5×Movies & TV
Lego City47.83×Kids & Family
Rabbids Invasion58.01×Movies & TV
Back at the Barnyard53.53×Movies & TV
Lego Space69.31×Kids & Family
Wonder Woman7.84×Movies & TV
Godzilla5.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lego Batman audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.68
Price SensitivityPREMIUM2.04
Family OrientationCONSERVATISM1.57
Pet OwnershipJOY1.48
Luxury OrientationPREMIUM1.46
SustainabilityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Lego Batman
CountryShare
United States29.1%
United Kingdom10.8%
Brazil7.0%

See Lego Batman audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Lego Batman have in United States?

Lego Batman has an estimated audience of 1,370,058 people in United States, concentrated in California and Texas.

What is the gender split and age of Lego Batman fans?

47.1% of Lego Batman fans are female, 52.9% are male, with an average age of 35.1 years.

Which brands do Lego Batman fans like most?

Lego Batman fans show strongest brand affinity for Superman (7.79×), Louis Armstrong (62.04×), and Megamind (35.04×) over the country average.

Where do Lego Batman fans live in United States?

Lego Batman fans in United States are most concentrated in California (reach 168,398), Texas (reach 143,090), and Florida (reach 87,979). These three regions account for the largest share of the active audience.

What other brands do Lego Batman fans also like?

Beyond Lego Batman itself, the audience over-indexes on Louis Armstrong (62.04×), Megamind (35.04×), Avengers (band) (37.74×), and Meet the Robinsons (37.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Batman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.