Lego Batman Audience in Germany
Lego Batman has an estimated audience of 302,193 people in Germany. 43.4% are female, 56.6% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Monster High, Lego Harry Potter, Harry Potter, Lego Technic, Lego minifigure.
The average Lego Batman fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Monster High, Lego Harry Potter, Harry Potter, with strongest over-indexing on Monster High (41.26× the country average). Demographically, the Lego Batman audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Lego Batman fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 37.7 |
| Estimated audience size | 302,193 |
Audience persona
The typical Lego Batman fan in Germany is more male, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Monster High.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,708 | 1.21× |
| Bayern | 46,558 | 0.96× |
| Baden-Württemberg | 37,522 | 0.91× |
| Niedersachsen | 33,699 | 1.15× |
| Hessen | 23,961 | 1.04× |
| Sachsen | 15,128 | 1.02× |
| Rheinland-Pfalz | 14,198 | 0.94× |
| Berlin | 13,861 | 1.03× |
| Schleswig-Holstein | 12,046 | 1.11× |
| Brandenburg | 9,522 | 1.02× |
| Hamburg | 7,311 | 1.07× |
| Sachsen-Anhalt | 7,142 | 0.91× |
| Thüringen | 6,544 | 0.85× |
| Mecklenburg-Vorpommern | 5,698 | 0.99× |
| Saarland | 2,846 | 0.77× |
| Bremen | 2,687 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Monster High | 41.26× | Kids & Family |
| Lego Harry Potter | 29.36× | Movies & TV |
| Harry Potter | 3.61× | Movies & TV |
| Lego Technic | 21.52× | Kids & Family |
| Lego minifigure | 27.01× | Kids & Family |
| Lego Marvel Super Heroes | 24.07× | Kids & Family |
| Anime & Cosplay | 9.53× | Fashion & Accessoires |
| Legoland | 10.28× | Travel & Leisure |
| Green Lantern | 19.1× | Movies & TV |
| Lego Space | 41.16× | Kids & Family |
| Superman (TV series) | 9.95× | Movies & TV |
| Lego Minecraft | 18.01× | Kids & Family |
| Lego City | 19.27× | Kids & Family |
| Lego Minifigures (theme) | 27.23× | Kids & Family |
| Lego Star Wars | 12.84× | Kids & Family |
| KPop Demon Hunters | 5.19× | Movies & TV |
| Superman | 3.93× | Movies & TV |
| Lego Mindstorms | 25.97× | Kids & Family |
| Mega Bloks | 43.45× | Kids & Family |
| Godzilla | 4.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.66 |
| Early Adopter Mentality | POWER | 1.62 |
| DIY Mentality | THRILL | 1.58 |
| Sustainability | BALANCE | 1.41 |
| Quality Awareness | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 10.8% |
| Brazil | 7.0% |
See Lego Batman audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does Lego Batman have in Germany?
Lego Batman has an estimated audience of 302,193 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lego Batman fans?
43.4% of Lego Batman fans are female, 56.6% are male, with an average age of 37.7 years.
Which brands do Lego Batman fans like most?
Lego Batman fans show strongest brand affinity for Monster High (41.26×), Lego Harry Potter (29.36×), and Harry Potter (3.61×) over the country average.
Where do Lego Batman fans live in Germany?
Lego Batman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,708), Bayern (reach 46,558), and Baden-Württemberg (reach 37,522). These three regions account for the largest share of the active audience.
What other brands do Lego Batman fans also like?
Beyond Lego Batman itself, the audience over-indexes on Lego Harry Potter (29.36×), Harry Potter (3.61×), Lego Technic (21.52×), and Lego minifigure (27.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lego Batman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.