Rascasse Audience Intelligence

Lego Minecraft Target Market in Germany

A data profile of the people who buy, follow and care about Lego Minecraft in Germany — modelled from more than twelve digital signal sources. Lego Minecraft has an estimated audience of 509,112 people in Germany.

#20among Toys in Germany#1504among Brand in Germany#253in Kids & Family

The average Lego Minecraft fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lego Harry Potter, Lego Jurassic World, Lego Technic, with strongest over-indexing on Lego Harry Potter (59.95× the country average).

Demographically, the Lego Minecraft audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lego Minecraft fan in Germany is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Lego Harry Potter.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lego Minecraft profile in Germany.

Audience size
509K
in Germany
Gender
42.0%♀
58.0% male
Age
40.2
average years
Country rank
#11560
Brand in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lego Minecraft

42.0% are female, 58.0% are male, average age 40.2.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Lego Minecraft audience in Germany
MetricValue
Female42.0%
Male58.0%
Average age40.2
Estimated audience size509,112
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Lego Minecraft audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3925%
40-4917%
50+23%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Lego Minecraft audience comes from Germany.

Worldwide audience distribution share by country for Lego Minecraft
CountryShare
Poland12.3%
Germany11.2%
United States9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lego Minecraft audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lego Minecraft customers by region in Germany
#RegionReachAffinity×
01Sachsen~40K1.35×
02Thüringen~20K1.26×
03Brandenburg~20K1.19×
04Sachsen-Anhalt~20K1.09×
05Mecklenburg-Vorpommern~10K1.09×
06Nordrhein-Westfalen~100K1.05×
07Niedersachsen~50K1.05×
08Schleswig-Holstein~20K1.01×
09Bayern~80K0.97×
10Baden-Württemberg~70K0.94×
11Rheinland-Pfalz~30K0.94×
12Berlin~20K0.85×
13Hessen~30K0.82×
14Hamburg~10K0.82×
15Bremen~4K0.82×
16Saarland~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Lego Minecraft, Germany
0.79×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lego Minecraft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lego Minecraft audience
#·InterestCategoryAffinity×
01Lego The Lord of the Rings (video game)Games120.82×
02Lego Star Wars: The Complete SagaGames117.24×
03Lego City UndercoverGames112.77×
04Lego Batman: The VideogameGames103.30×
05Lego Jurassic WorldGames98.06×
06Lego Ninjago: Masters of SpinjitzuMovies & TV85.17×
07Lego The Hobbit (video game)Video / Board Game80.51×
08Lego Minifigures (theme)Kids & Family65.36×
09Lego Harry PotterMovies & TV59.95×
10Lego TechnicKids & Family46.75×
11Lego CityKids & Family37.80×
12Lego CreatorKids & Family35.26×
13Lego MindstormsKids & Family34.65×
14Lego FriendsKids & Family30.48×
15Lego Marvel Super HeroesKids & Family24.89×
16Lego minifigureKids & Family23.91×
17Lego DuploKids & Family20.94×
18Diary of a Wimpy Kid (film series)Movies & TV20.00×
19Held der SteineInternet & Social Media19.88×
20Lego Star WarsKids & Family19.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lego Minecraft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lego Minecraft audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
DIY MentalityTHRILL1.31×
Early Adopter MentalityPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lego Minecraft audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
MindfulnessBALANCE0.91×
TravellingTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lego Minecraft's target market in Germany?

Lego Minecraft's target market in Germany covers an estimated 509,112 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lego Minecraft customers?

42.0% of the Lego Minecraft audience are female, 58.0% are male, with an average age of 40.2 years.

03

Which brands do Lego Minecraft fans like most?

Lego Minecraft fans show strongest brand affinity for Lego Harry Potter (59.95×), Lego Jurassic World (98.06×), and Lego Technic (46.75×) over the country average.

04

Where do Lego Minecraft fans live in Germany?

Lego Minecraft fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Lego Minecraft fans also like?

Beyond Lego Minecraft itself, the audience over-indexes on Lego Jurassic World (98.06×), Lego Technic (46.75×), Lego City Undercover (112.77×), and Lego The Lord of the Rings (video game) (120.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Toys audiences in Germany

See Lego Minecraft audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lego Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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