Lego Minecraft Audience in Germany
Lego Minecraft has an estimated audience of 533,246 people in Germany. 42.0% are female, 58.0% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lego Harry Potter, Lego Jurassic World, Lego Technic, Lego City Undercover, Lego The Lord of the Rings (video game).
The average Lego Minecraft fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lego Harry Potter, Lego Jurassic World, Lego Technic, with strongest over-indexing on Lego Harry Potter (59.95× the country average). Demographically, the Lego Minecraft audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Lego Minecraft fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 40.2 |
| Estimated audience size | 533,246 |
Audience persona
The typical Lego Minecraft fan in Germany is more male, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lego Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 123,714 | 1.06× |
| Bayern | 84,281 | 0.98× |
| Baden-Württemberg | 70,038 | 0.96× |
| Niedersachsen | 56,458 | 1.09× |
| Sachsen | 36,454 | 1.39× |
| Hessen | 34,387 | 0.85× |
| Rheinland-Pfalz | 24,698 | 0.92× |
| Berlin | 21,394 | 0.9× |
| Brandenburg | 19,599 | 1.18× |
| Schleswig-Holstein | 19,392 | 1.01× |
| Thüringen | 16,475 | 1.21× |
| Sachsen-Anhalt | 14,873 | 1.08× |
| Mecklenburg-Vorpommern | 10,949 | 1.08× |
| Hamburg | 10,128 | 0.84× |
| Saarland | 4,399 | 0.67× |
| Bremen | 3,500 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lego Harry Potter | 59.95× | Movies & TV |
| Lego Jurassic World | 98.06× | Games |
| Lego Technic | 46.75× | Kids & Family |
| Lego City Undercover | 112.77× | Games |
| Lego The Lord of the Rings (video game) | 120.82× | Games |
| Lego Minifigures (theme) | 65.36× | Kids & Family |
| Lego Batman: The Videogame | 103.3× | Games |
| Lego City | 37.8× | Kids & Family |
| Diary of a Wimpy Kid (film series) | 20× | Movies & TV |
| Lego The Hobbit (video game) | 80.51× | |
| Lego Ninjago: Masters of Spinjitzu | 85.17× | Movies & TV |
| Lego Star Wars | 19.24× | Kids & Family |
| Lego Friends | 30.48× | Kids & Family |
| Lego Duplo | 20.94× | Kids & Family |
| Lego Super Heroes | 66.62× | Kids & Family |
| Lego Mindstorms | 34.65× | Kids & Family |
| Lego Creator | 35.26× | Kids & Family |
| Held der Steine | 19.88× | Internet & Social Media |
| Lego Marvel Super Heroes | 24.89× | Kids & Family |
| Lego Star Wars: The Complete Saga | 117.24× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.77 |
| Family Orientation | CONSERVATISM | 1.51 |
| Price Sensitivity | PREMIUM | 1.37 |
| DIY Mentality | THRILL | 1.36 |
| Sustainability | BALANCE | 1.31 |
| LGBTQ+ Identity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 11.7% |
| Germany | 11.5% |
| United States | 9.9% |
See Lego Minecraft audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does Lego Minecraft have in Germany?
Lego Minecraft has an estimated audience of 533,246 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lego Minecraft fans?
42.0% of Lego Minecraft fans are female, 58.0% are male, with an average age of 40.2 years.
Which brands do Lego Minecraft fans like most?
Lego Minecraft fans show strongest brand affinity for Lego Harry Potter (59.95×), Lego Jurassic World (98.06×), and Lego Technic (46.75×) over the country average.
Where do Lego Minecraft fans live in Germany?
Lego Minecraft fans in Germany are most concentrated in Nordrhein-Westfalen (reach 123,714), Bayern (reach 84,281), and Baden-Württemberg (reach 70,038). These three regions account for the largest share of the active audience.
What other brands do Lego Minecraft fans also like?
Beyond Lego Minecraft itself, the audience over-indexes on Lego Jurassic World (98.06×), Lego Technic (46.75×), Lego City Undercover (112.77×), and Lego The Lord of the Rings (video game) (120.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lego Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.