Rascasse Audience Intelligence

Lego Minecraft Target Market in United States

A data profile of the people who buy, follow and care about Lego Minecraft in United States — modelled from more than twelve digital signal sources. Lego Minecraft has an estimated audience of 436,429 people in United States.

#25among Toys in United States#4096among Brand in United States#589in Kids & Family

The average Lego Minecraft fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Roblox, PHP, Minecraft, with strongest over-indexing on Roblox (31.94× the country average).

Demographically, the Lego Minecraft audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lego Minecraft fan in United States is more male, around 33.7 years old, with strong Need for Security tendencies and a notable affinity for Roblox.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lego Minecraft profile in United States.

Audience size
436K
in United States
Gender
42.0%♀
58.0% male
Age
33.7
average years
Country rank
#39626
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lego Minecraft

42.0% are female, 58.0% are male, average age 33.7.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Lego Minecraft audience in United States
MetricValue
Female42.0%
Male58.0%
Average age33.7
Estimated audience size436,429
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Lego Minecraft audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3918%
40-4914%
50+11%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Lego Minecraft audience comes from United States.

Worldwide audience distribution share by country for Lego Minecraft
CountryShare
Poland12.3%
Germany11.2%
United States9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lego Minecraft audience in United States is strongest.

Fig. 05

Top regions by affinity

Lego Minecraft customers by region in United States
#RegionReachAffinity×
01Utah~6K1.45×
02Wyoming<1K1.35×
03Idaho~3K1.31×
04Arizona~10K1.23×
05Washington~10K1.23×
06Oregon~6K1.23×
07California~60K1.18×
08Montana~1K1.15×
09Minnesota~7K1.11×
10Texas~40K1.10×
11Oklahoma~6K1.10×
12Arkansas~4K1.08×
13Kansas~4K1.08×
14Iowa~4K1.07×
15Michigan~10K1.06×
16Indiana~9K1.06×
17Wisconsin~7K1.06×
18Nebraska~2K1.06×
19New Hampshire~2K1.06×
20Illinois~20K1.04×
21Kentucky~6K1.04×
22West Virginia~2K1.02×
23Alaska~1K1.02×
24Maine~2K1.01×
25North Dakota<1K1.01×
26Missouri~7K1.00×
27Nevada~4K1.00×
28South Dakota~1K1.00×
29North Carolina~10K0.99×
30Virginia~10K0.99×
31Ohio~10K0.97×
32Connecticut~4K0.97×
33New Mexico~2K0.97×
34New Jersey~10K0.96×
35Massachusetts~8K0.94×
36Colorado~7K0.94×
37Pennsylvania~10K0.93×
38Hawaii~2K0.91×
39Maryland~7K0.90×
40Florida~30K0.89×
41Tennessee~8K0.89×
42Rhode Island~1K0.85×
43Delaware~1K0.85×
44New York~20K0.84×
45Alabama~5K0.82×
46Georgia~10K0.81×
47South Carolina~6K0.81×
48Mississippi~3K0.72×
49Louisiana~4K0.69×
50Washington, District of Columbia<1K0.69×
Fig. 06

Affinity by region

Affinity by region — Lego Minecraft, United States
0.69×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lego Minecraft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lego Minecraft audience
#·InterestCategoryAffinity×
01Dallas International Film FestivalMovies & TV151.00×
02Lego Club MagazineKids & Family118.34×
03Stop motionMovies & TV115.08×
04Lego City UndercoverGames104.44×
05Hermann HesseLiterature95.47×
06MineConGames94.56×
07Lego CastleKids & Family92.78×
08Lego Minifigures (theme)Kids & Family60.18×
09Code.orgBusiness & Career33.44×
10RobloxGames31.94×
11CodecademyInternet & Social Media31.60×
12Stack OverflowTechnology & Electronics27.39×
13HTMLTechnology & Electronics25.92×
14MinecraftGames23.30×
15PHPTechnology & Electronics22.22×
16CapCutTechnology & Electronics16.72×
17DuolingoBusiness & Career13.80×
18GitHubInternet & Social Media10.53×
19Programming languageTechnology & Electronics9.00×
20SupermanMovies & TV4.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lego Minecraft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lego Minecraft audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.51×
Risk AppetiteTHRILL1.50×
Healthy LifestyleBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lego Minecraft audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.81×
CreativityOPEN0.92×
Community OrientationOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lego Minecraft's target market in United States?

Lego Minecraft's target market in United States covers an estimated 436,429 people, concentrated in California and Texas.

02

What is the gender split and age of Lego Minecraft customers?

42.0% of the Lego Minecraft audience are female, 58.0% are male, with an average age of 33.7 years.

03

Which brands do Lego Minecraft fans like most?

Lego Minecraft fans show strongest brand affinity for Roblox (31.94×), PHP (22.22×), and Minecraft (23.3×) over the country average.

04

Where do Lego Minecraft fans live in United States?

Lego Minecraft fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lego Minecraft fans also like?

Beyond Lego Minecraft itself, the audience over-indexes on PHP (22.22×), Minecraft (23.3×), Stop motion (115.08×), and Codecademy (31.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Toys audiences in United States

See Lego Minecraft audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →