Lego Minecraft Audience in United States

Lego Minecraft logo

Lego Minecraft has an estimated audience of 457,631 people in United States. 42.0% are female, 58.0% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Roblox, PHP, Minecraft, Stop motion, Codecademy.

The average Lego Minecraft fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Roblox, PHP, Minecraft, with strongest over-indexing on Roblox (31.94× the country average). Demographically, the Lego Minecraft audience skews more male with an average age of 33.7, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Lego Minecraft fans

Demographic split for Lego Minecraft audience in United States
MetricValue
Female42.0%
Male58.0%
Average age33.7
Estimated audience size457,631

Audience persona

The typical Lego Minecraft fan in United States is more male, around 33.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Roblox.

Top regions in United States

Top regions ranked by reach for Lego Minecraft in United States
RegionReachAffinity
California62,5581.24×
Texas44,4971.13×
Florida28,3140.91×
New York21,8360.85×
Illinois16,7131.1×
Pennsylvania14,5600.94×
Ohio14,0381×
North Carolina13,7861×
Michigan12,7041.06×
Washington12,2251.33×
Arizona11,8551.27×
Georgia11,3840.81×
Virginia10,9520.98×
New Jersey10,8210.93×
Massachusetts9,0071×
Indiana8,8501.06×
Tennessee8,2650.9×
Wisconsin7,5931.1×
Minnesota7,5431.15×
Missouri7,5131.02×
Colorado6,9770.97×
Maryland6,7260.85×
Oregon6,6421.27×
Utah5,9761.46×
Oklahoma5,4671.08×
South Carolina5,4500.79×
Kentucky5,3000.92×
Alabama5,1950.81×
Nevada4,4851.01×
Connecticut4,4340.97×
Iowa3,9461.05×
Kansas3,6701.02×
Louisiana3,6010.61×
Arkansas3,5420.94×
Idaho3,0521.33×
Nebraska2,5731.12×
Mississippi2,3360.62×
West Virginia2,1991.03×
New Mexico2,1880.95×
New Hampshire1,9601.09×
Hawaii1,7920.91×
Maine1,6361×
Montana1,5441.22×
Rhode Island1,0950.75×
Wyoming9571.41×
Alaska9500.97×
North Dakota9461.01×
South Dakota9380.89×
Delaware8430.67×
Vermont7650.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lego Minecraft audience
BrandAffinityCategory
Roblox31.94×Games
PHP22.22×Technology & Electronics
Minecraft23.3×Games
Stop motion115.08×Movies & TV
Codecademy31.6×Internet & Social Media
HTML25.92×Technology & Electronics
MineCon94.56×Games
CapCut16.72×Technology & Electronics
Superman4.17×Movies & TV
Stack Overflow27.39×Technology & Electronics
Lego Minifigures (theme)60.18×Kids & Family
Duolingo13.8×Business & Career
Dallas International Film Festival151×Movies & TV
Programming language9×Technology & Electronics
Hermann Hesse95.47×Literature
Code.org33.44×Business & Career
Lego Club Magazine118.34×Kids & Family
Lego City Undercover104.44×Games
GitHub10.53×Internet & Social Media
Lego Castle92.78×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lego Minecraft audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.95
Price SensitivityPREMIUM1.4
Early Adopter MentalityPOWER1.34
Pet OwnershipJOY1.22
Social Media UsageJOY1.2
Urban LifestyleOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Lego Minecraft
CountryShare
Poland11.7%
Germany11.5%
United States9.9%

See Lego Minecraft audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Lego Minecraft have in United States?

Lego Minecraft has an estimated audience of 457,631 people in United States, concentrated in California and Texas.

What is the gender split and age of Lego Minecraft fans?

42.0% of Lego Minecraft fans are female, 58.0% are male, with an average age of 33.7 years.

Which brands do Lego Minecraft fans like most?

Lego Minecraft fans show strongest brand affinity for Roblox (31.94×), PHP (22.22×), and Minecraft (23.3×) over the country average.

Where do Lego Minecraft fans live in United States?

Lego Minecraft fans in United States are most concentrated in California (reach 62,558), Texas (reach 44,497), and Florida (reach 28,314). These three regions account for the largest share of the active audience.

What other brands do Lego Minecraft fans also like?

Beyond Lego Minecraft itself, the audience over-indexes on PHP (22.22×), Minecraft (23.3×), Stop motion (115.08×), and Codecademy (31.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.