Rascasse Audience Intelligence

Duolingo Audience in United States

A data profile of the people who buy, follow and care about Duolingo in United States — modelled from more than twelve digital signal sources. Duolingo has an estimated audience of 11,201,130 people in United States.

#2among E-learning in United States#83among Website / Newspaper / Magazine in United States#321in Business & Career

The average Duolingo fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ruben Gallego, Xavier Becerra, Business English, with strongest over-indexing on Ruben Gallego (28× the country average).

Demographically, the Duolingo audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Tradition, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Duolingo fan in United States is more female, around 35.9 years old, with strong Tradition tendencies and a notable affinity for Ruben Gallego.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duolingo profile in United States.

Audience size
11.2M
in United States
Gender
57.2%♀
42.8% male
Age
35.9
average years
Country rank
#3199
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Duolingo

57.2% are female, 42.8% are male, average age 35.9.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Duolingo audience in United States
MetricValue
Female57.2%
Male42.8%
Average age35.9
Estimated audience size11,201,130
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Duolingo audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Duolingo audience comes from United States.

Worldwide audience distribution share by country for Duolingo
CountryShare
United States16.9%
Brazil6.5%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duolingo audience in United States is strongest.

Fig. 05

Top regions by affinity

Duolingo fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.49×
02Washington~300K1.27×
03New Jersey~300K1.25×
04Texas~1M1.17×
05Virginia~300K1.16×
06Idaho~60K1.16×
07Pennsylvania~400K1.15×
08North Carolina~400K1.13×
09Louisiana~200K1.13×
10Vermont~20K1.13×
11Wisconsin~200K1.12×
12Maine~40K1.11×
13Massachusetts~200K1.10×
14New Mexico~60K1.10×
15Rhode Island~40K1.10×
16Maryland~200K1.08×
17Oregon~100K1.08×
18Kansas~90K1.06×
19Alaska~20K1.06×
20New York~600K1.05×
21California~1.5M1.04×
22Georgia~300K1.02×
23Connecticut~100K1.02×
24Kentucky~100K1.01×
25Florida~700K1.00×
26Colorado~200K0.99×
27Indiana~200K0.98×
28South Carolina~200K0.98×
29Nebraska~50K0.98×
30Oklahoma~100K0.96×
31Iowa~90K0.96×
32Michigan~300K0.95×
33Arizona~200K0.95×
34Missouri~200K0.95×
35Illinois~300K0.93×
36New Hampshire~40K0.93×
37Delaware~30K0.92×
38Washington, District of Columbia~30K0.91×
39Minnesota~100K0.90×
40Hawaii~40K0.90×
41Arkansas~80K0.89×
42Montana~30K0.89×
43Tennessee~200K0.86×
44Alabama~100K0.86×
45North Dakota~20K0.86×
46Ohio~300K0.85×
47South Dakota~20K0.78×
48West Virginia~40K0.77×
49Nevada~80K0.75×
50Mississippi~70K0.73×
Fig. 06

Affinity by region

Affinity by region — Duolingo, United States
0.73×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duolingo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duolingo audience
#·InterestCategoryAffinity×
01TOEICBusiness & Career30.57×
02Sonia SotomayorPolitics & Society29.00×
03Business EnglishBusiness & Career28.62×
04Ruben GallegoPolitics & Society28.00×
05Ted WilliamsSports21.67×
06Xavier BecerraPolitics & Society19.65×
07Teaching English as a foreign languagePolitics & Society18.91×
08Celia CruzMusic & Radio16.12×
09Eva MendesMovies & TV14.11×
10Test of English as a Foreign LanguageBusiness & Career12.94×
11America FerreraMovies & TV12.40×
12Language schoolKids & Family11.35×
13International English Language Testing SystemBusiness & Career10.09×
14Madea's Class ReunionMovies & TV3.68×
15FriendshipKids & Family2.62×
16RecreationTravel & Leisure2.53×
17United StatesTravel & Leisure1.78×
18Food and drinkFood & Beverages1.70×
19Personal financeBusiness & Career1.69×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duolingo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duolingo audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.27×
Price SensitivityPREMIUM1.26×
Social Media UsageJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duolingo audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Sports ActivityPOWER0.88×
IndulgenceJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Duolingo have in United States?

Duolingo has an estimated audience of 11,201,130 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Duolingo fans?

57.2% of Duolingo fans are female, 42.8% are male, with an average age of 35.9 years.

03

Which brands do Duolingo fans like most?

Duolingo fans show strongest brand affinity for Ruben Gallego (28×), Xavier Becerra (19.65×), and Business English (28.62×) over the country average.

04

Where do Duolingo fans live in United States?

Duolingo fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Duolingo fans also like?

Beyond Duolingo itself, the audience over-indexes on Xavier Becerra (19.65×), Business English (28.62×), TOEIC (30.57×), and Sonia Sotomayor (29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-learning audiences in United States

See Duolingo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Duolingo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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