Duolingo Audience in United States

Duolingo logo

Duolingo has an estimated audience of 10,989,856 people in United States. 57.2% are female, 42.8% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Business English, TOEIC, Sonia Sotomayor, Eva Mendes, Food and drink.

The average Duolingo fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Business English, TOEIC, Sonia Sotomayor, with strongest over-indexing on Business English (28.62× the country average). Demographically, the Duolingo audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning

Demographics of Duolingo fans

Demographic split for Duolingo audience in United States
MetricValue
Female57.2%
Male42.8%
Average age35.9
Estimated audience size10,989,856

Audience persona

The typical Duolingo fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Business English.

Top regions in United States

Top regions ranked by reach for Duolingo in United States
RegionReachAffinity
California1,421,9351.18×
Texas1,087,9281.15×
Florida922,9481.24×
New York711,5891.16×
Pennsylvania406,8821.1×
Illinois353,7540.97×
North Carolina350,5381.06×
Virginia330,9931.24×
Georgia327,5320.97×
Washington321,0931.46×
New Jersey305,5961.09×
Ohio292,0360.86×
Massachusetts271,9501.26×
Michigan268,9550.94×
Arizona228,6731.02×
Maryland226,7811.2×
Tennessee209,8560.95×
Indiana189,9620.95×
Colorado185,4041.07×
Wisconsin164,8431×
Missouri161,9990.91×
South Carolina155,5590.94×
Minnesota152,6990.97×
Oregon151,5551.2×
Utah142,7661.45×
Louisiana136,8480.97×
Kentucky122,5390.89×
Connecticut116,2201.05×
Alabama115,2240.75×
Oklahoma107,2480.88×
Nevada92,2680.87×
Iowa82,6480.91×
Kansas82,0990.95×
Arkansas71,5770.79×
Mississippi61,6620.68×
Idaho60,9631.11×
New Mexico60,0091.09×
Nebraska49,4140.9×
Hawaii48,9401.04×
Maine41,7421.06×
New Hampshire41,6160.96×
West Virginia41,2600.81×
Washington, District of Columbia37,2881.13×
Rhode Island34,5680.99×
Delaware25,9980.86×
Montana25,3420.83×
Vermont21,6291.12×
Alaska20,8350.89×
South Dakota16,9890.67×
North Dakota16,1260.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duolingo audience
BrandAffinityCategory
Business English28.62×Business & Career
TOEIC30.57×Business & Career
Sonia Sotomayor29×Politics & Society
Eva Mendes14.11×Movies & TV
Food and drink1.7×Food & Beverages
Friendship2.62×Kids & Family
Test of English as a Foreign Language12.94×Business & Career
Leslie Bibb11.33×Fashion & Accessoires
Recreation2.53×Travel & Leisure
Teaching English as a foreign language18.91×Politics & Society
United States1.78×Travel & Leisure
Language school11.35×Kids & Family
Fitness and wellness1.57×Sports
Celia Cruz16.12×Music & Radio
Ted Williams21.67×Sports
International English Language Testing System10.09×Business & Career
Personal finance1.69×Business & Career
Beverages1.65×Food & Beverages
America Ferrera12.4×Movies & TV
Andy García11.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duolingo audience
TraitClusterScore
Luxury OrientationPREMIUM1.84
Quality AwarenessPREMIUM1.38
Convenience OrientationPREMIUM1.32
Risk AppetiteTHRILL1.2
Social Media UsageJOY1.13
Need for SecurityCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Duolingo
CountryShare
United States16.8%
Brazil6.8%
Japan5.2%

See Duolingo audiences in other countries

More E-learning audiences in United States

Frequently asked questions

How many fans does Duolingo have in United States?

Duolingo has an estimated audience of 10,989,856 people in United States, concentrated in California and Texas.

What is the gender split and age of Duolingo fans?

57.2% of Duolingo fans are female, 42.8% are male, with an average age of 35.9 years.

Which brands do Duolingo fans like most?

Duolingo fans show strongest brand affinity for Business English (28.62×), TOEIC (30.57×), and Sonia Sotomayor (29×) over the country average.

Where do Duolingo fans live in United States?

Duolingo fans in United States are most concentrated in California (reach 1,421,935), Texas (reach 1,087,928), and Florida (reach 922,948). These three regions account for the largest share of the active audience.

What other brands do Duolingo fans also like?

Beyond Duolingo itself, the audience over-indexes on TOEIC (30.57×), Sonia Sotomayor (29×), Eva Mendes (14.11×), and Food and drink (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duolingo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.