A data profile of the people who buy, follow and care about Duolingo in Spain — modelled from more than twelve digital signal sources. Duolingo has an estimated audience of 2,366,019 people in Spain.
The average Duolingo fan in Spain is 39.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Business English, Language school, Foreign language, with strongest over-indexing on Business English (32.19× the country average).
Demographically, the Duolingo audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Duolingo fan in Spain is more female, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Business English.
The key figures that characterise the Duolingo profile in Spain.
59.1% are female, 40.9% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 39.3 |
| Estimated audience size | 2,366,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Duolingo audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.9% |
| Brazil | 6.5% |
| Japan | 5.2% |
Where the Duolingo audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~40K | 1.20× | |
| 02 | Catalonia | ~500K | 1.19× | |
| 03 | Aragon | ~70K | 1.19× | |
| 04 | Castile and León | ~100K | 1.12× | |
| 05 | Basque Autonomous Country | ~100K | 1.10× | |
| 06 | Galicia | ~100K | 1.08× | |
| 07 | Principality of Asturias | ~60K | 1.08× | |
| 08 | Region of Murcia | ~80K | 1.02× | |
| 09 | Comunidad Valenciana | ~300K | 0.99× | |
| 10 | Cantabria | ~30K | 0.96× | |
| 11 | Castilla-La Mancha | ~90K | 0.95× | |
| 12 | Community of Madrid | ~400K | 0.94× | |
| 13 | Balearic Islands | ~60K | 0.92× | |
| 14 | Canary Islands | ~100K | 0.87× | |
| 15 | La Rioja | ~10K | 0.86× | |
| 16 | Andalusia | ~400K | 0.83× | |
| 17 | Extremadura | ~40K | 0.73× |
The strongest cross-interests of the Duolingo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business English | Business & Career | 32.19× | ||
| 02 | Karla Souza | Movies & TV | 25.78× | ||
| 03 | Andy García | Movies & TV | 24.52× | ||
| 04 | Teaching English as a foreign language | Politics & Society | 20.59× | ||
| 05 | TOEIC | Business & Career | 20.45× | ||
| 06 | English as a second or foreign language | Business & Career | 18.11× | ||
| 07 | English grammar | Politics & Society | 17.11× | ||
| 08 | Basic English | Politics & Society | 16.25× | ||
| 09 | Foreign language | Business & Career | 16.03× | ||
| 10 | Language school | Kids & Family | 15.52× | ||
| 11 | Jessica Alba | Movies & TV | 13.75× | ||
| 12 | Eva Mendes | Movies & TV | 12.81× | ||
| 13 | Test of English as a Foreign Language | Business & Career | 12.76× | ||
| 14 | International English Language Testing System | Business & Career | 11.82× | ||
| 15 | Eva Longoria | Movies & TV | 11.10× | ||
| 16 | Language education | Business & Career | 10.27× | ||
| 17 | Telecommuting | Business & Career | 9.20× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.82× | ||
| 19 | Food | Food & Beverages | 1.79× | ||
| 20 | Food and drink | Food & Beverages | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.06× | |
| Individualism | JOY | 1.82× | |
| Tradition | CONSERVATISM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.90× | |
| Sustainability | BALANCE | 0.97× | |
| Indulgence | JOY | 1.00× |
Duolingo has an estimated audience of 2,366,019 people in Spain, concentrated in Catalonia and Andalusia.
59.1% of Duolingo fans are female, 40.9% are male, with an average age of 39.3 years.
Duolingo fans show strongest brand affinity for Business English (32.19×), Language school (15.52×), and Foreign language (16.03×) over the country average.
Duolingo fans in Spain are most concentrated in Catalonia (reach ~500K), Andalusia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Duolingo itself, the audience over-indexes on Language school (15.52×), Foreign language (16.03×), English as a second or foreign language (18.11×), and Basic English (16.25×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Duolingo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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