Babbel Audience in United States
Babbel has an estimated audience of 2,381,968 people in United States. 55.3% are female, 44.7% are male, average age 39.2. Top regions: California, Texas, Florida.
The average Babbel fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Babbel audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning
Demographics of Babbel fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 39.2 |
| Estimated audience size | 2,381,968 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 259,017 | 0.99× |
| Texas | 189,856 | 0.93× |
| Florida | 164,865 | 1.02× |
| New York | 143,495 | 1.08× |
| North Carolina | 75,215 | 1.05× |
| Pennsylvania | 74,699 | 0.93× |
| Illinois | 72,749 | 0.92× |
| Georgia | 65,843 | 0.9× |
| Virginia | 63,709 | 1.1× |
| Ohio | 62,341 | 0.85× |
| New Jersey | 56,412 | 0.93× |
| Michigan | 56,054 | 0.9× |
| Arizona | 54,653 | 1.12× |
| Massachusetts | 54,587 | 1.16× |
| Washington | 52,212 | 1.09× |
| Colorado | 50,352 | 1.34× |
| Tennessee | 44,616 | 0.93× |
| Maryland | 39,675 | 0.97× |
| South Carolina | 36,607 | 1.02× |
| Indiana | 35,830 | 0.82× |
| Missouri | 34,700 | 0.9× |
| Wisconsin | 33,603 | 0.94× |
| Alabama | 32,930 | 0.99× |
| Minnesota | 32,024 | 0.94× |
| Oregon | 29,377 | 1.08× |
| Oklahoma | 26,807 | 1.01× |
| Connecticut | 26,130 | 1.09× |
| Kentucky | 26,078 | 0.87× |
| Louisiana | 25,788 | 0.84× |
| Utah | 21,682 | 1.02× |
| Nevada | 21,507 | 0.93× |
| Kansas | 17,476 | 0.93× |
| Iowa | 17,441 | 0.89× |
| Arkansas | 16,567 | 0.84× |
| New Mexico | 13,889 | 1.16× |
| Idaho | 13,430 | 1.12× |
| Mississippi | 13,274 | 0.68× |
| Maine | 11,657 | 1.37× |
| Nebraska | 11,236 | 0.94× |
| New Hampshire | 11,208 | 1.19× |
| Hawaii | 9,201 | 0.9× |
| Rhode Island | 8,485 | 1.12× |
| Washington, District of Columbia | 8,056 | 1.13× |
| Montana | 8,051 | 1.22× |
| West Virginia | 7,639 | 0.69× |
| Alaska | 6,303 | 1.24× |
| Vermont | 6,300 | 1.51× |
| Delaware | 5,903 | 0.9× |
| South Dakota | 4,162 | 0.76× |
| North Dakota | 3,856 | 0.79× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.49 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Indulgence | JOY | 1.44 |
| Early Adopter Mentality | POWER | 1.36 |
| Quality Awareness | PREMIUM | 1.31 |
| Mindfulness | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Germany | 9.6% |
| Italy | 8.1% |
See Babbel audiences in other countries
More E-learning audiences in United States
- Khan Academy (14,021,322)
- Duolingo (10,989,857)
- Udemy (6,328,594)
- Rosetta Stone (software) (1,728,988)
- ResearchGate (1,457,790)
How to read this data
Audience size is the estimated number of people in United States who actively search for Babbel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.