Rascasse Audience Intelligence

Babbel Audience in United States

A data profile of the people who buy, follow and care about Babbel in United States — modelled from more than twelve digital signal sources. Babbel has an estimated audience of 2,362,152 people in United States.

#4among E-learning in United States#369among Website / Newspaper / Magazine in United States#980in Business & Career

The average Babbel fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Babbel profile in United States.

Audience size
2.4M
in United States
Gender
55.3%♀
44.7% male
Age
39.2
average years
Country rank
#12467
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Babbel

55.3% are female, 44.7% are male, average age 39.2.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Babbel audience in United States
MetricValue
Female55.3%
Male44.7%
Average age39.2
Estimated audience size2,362,152
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Babbel audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3923%
40-4922%
50+18%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Babbel audience comes from United States.

Worldwide audience distribution share by country for Babbel
CountryShare
United States20.9%
Germany9.3%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Babbel audience in United States is strongest.

Fig. 05

Top regions by affinity

Babbel fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K1.50×
02Vermont~6K1.49×
03Colorado~50K1.33×
04New Hampshire~10K1.22×
05Montana~8K1.21×
06Alaska~6K1.21×
07Idaho~10K1.19×
08New Mexico~10K1.17×
09Massachusetts~50K1.13×
10Oregon~30K1.13×
11Washington~50K1.11×
12Rhode Island~8K1.11×
13Connecticut~30K1.10×
14Washington, District of Columbia~8K1.10×
15Virginia~60K1.08×
16Arizona~50K1.06×
17Utah~20K1.05×
18New York~100K1.01×
19South Carolina~40K1.01×
20North Carolina~70K1.00×
21Maryland~40K0.98×
22Florida~200K0.96×
23Pennsylvania~80K0.96×
24Oklahoma~30K0.96×
25California~200K0.95×
26Wisconsin~30K0.95×
27Kansas~20K0.95×
28Nebraska~10K0.94×
29Missouri~40K0.93×
30Alabama~30K0.93×
31Minnesota~30K0.92×
32Nevada~20K0.92×
33Iowa~20K0.92×
34Hawaii~9K0.92×
35Delaware~6K0.91×
36New Jersey~50K0.90×
37Tennessee~40K0.90×
38Kentucky~30K0.89×
39Illinois~70K0.88×
40Michigan~50K0.88×
41Georgia~60K0.87×
42Texas~200K0.86×
43North Dakota~4K0.86×
44South Dakota~5K0.85×
45Arkansas~20K0.84×
46Indiana~40K0.83×
47Louisiana~30K0.83×
48Ohio~60K0.82×
49West Virginia~8K0.77×
50Mississippi~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Babbel, United States
0.73×1.00×1.50×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Babbel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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