Babbel Audience in Germany
Babbel has an estimated audience of 1,081,410 people in Germany. 56.0% are female, 44.0% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Este, Veneto, ONLINE ENGLISH, Florian Wirtz, Tagesschau, Lennart Karl.
The average Babbel fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Este, Veneto, ONLINE ENGLISH, Florian Wirtz, with strongest over-indexing on Este, Veneto (23.43× the country average). Demographically, the Babbel audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning
Demographics of Babbel fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 39.4 |
| Estimated audience size | 1,081,410 |
Audience persona
The typical Babbel fan in Germany is more female, around 39.4 years old, with strong Sustainability tendencies and a notable affinity for Este, Veneto.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 252,085 | 1.07× |
| Bayern | 211,826 | 1.22× |
| Baden-Württemberg | 179,114 | 1.21× |
| Niedersachsen | 97,200 | 0.93× |
| Hessen | 96,359 | 1.17× |
| Berlin | 65,035 | 1.35× |
| Rheinland-Pfalz | 60,896 | 1.12× |
| Sachsen | 42,452 | 0.8× |
| Schleswig-Holstein | 41,784 | 1.08× |
| Brandenburg | 31,282 | 0.93× |
| Hamburg | 26,160 | 1.07× |
| Thüringen | 20,681 | 0.75× |
| Sachsen-Anhalt | 17,811 | 0.64× |
| Mecklenburg-Vorpommern | 15,633 | 0.76× |
| Saarland | 13,889 | 1.05× |
| Bremen | 8,042 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Este, Veneto | 23.43× | Travel & Leisure |
| ONLINE ENGLISH | 30.79× | Business & Career |
| Florian Wirtz | 8.11× | Sports |
| Tagesschau | 3.3× | Movies & TV |
| Lennart Karl | 8.11× | Sports |
| Germany national under-21 football team | 8.11× | Sports |
| Jamal Musiala | 8.11× | Sports |
| Kabul | 11.22× | Travel & Leisure |
| Tom Bischof | 8.11× | Sports |
| Persian pop music | 11.7× | Music & Radio |
| Computers | 1.5× | Technology & Electronics |
| Music of Afghanistan | 11.22× | Music & Radio |
| Tous Designer House | 23.47× | Fashion & Accessoires |
| Pearson Language Tests | 30.27× | Business & Career |
| Learn English Conversation | 25.84× | |
| FARSI1 | 12.26× | Movies & TV |
| English Language Courses | 24.4× | Business & Career |
| Kleinanzeigen | 2.12× | Shopping |
| IELTS IDP Education | 20.67× | Business & Career |
| IELTS essay | 47.94× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.31 |
| Urban Lifestyle | OPEN | 1.31 |
| Mindfulness | BALANCE | 1.21 |
| Sports Activity | POWER | 1.21 |
| Career Orientation | POWER | 1.2 |
| Early Adopter Mentality | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Germany | 9.6% |
| Italy | 8.1% |
See Babbel audiences in other countries
More E-learning audiences in Germany
- Duolingo (2,664,749)
- Udemy (1,057,143)
- ResearchGate (915,104)
- Udacity (660,393)
- Khan Academy (549,517)
Frequently asked questions
How many fans does Babbel have in Germany?
Babbel has an estimated audience of 1,081,410 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Babbel fans?
56.0% of Babbel fans are female, 44.0% are male, with an average age of 39.4 years.
Which brands do Babbel fans like most?
Babbel fans show strongest brand affinity for Este, Veneto (23.43×), ONLINE ENGLISH (30.79×), and Florian Wirtz (8.11×) over the country average.
Where do Babbel fans live in Germany?
Babbel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 252,085), Bayern (reach 211,826), and Baden-Württemberg (reach 179,114). These three regions account for the largest share of the active audience.
What other brands do Babbel fans also like?
Beyond Babbel itself, the audience over-indexes on ONLINE ENGLISH (30.79×), Florian Wirtz (8.11×), Tagesschau (3.3×), and Lennart Karl (8.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Babbel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.