Rascasse Audience Intelligence

Babbel Audience in Germany

A data profile of the people who buy, follow and care about Babbel in Germany — modelled from more than twelve digital signal sources. Babbel has an estimated audience of 1,058,762 people in Germany.

#2among E-learning in Germany#218among Website / Newspaper / Magazine in Germany#554in Business & Career

The average Babbel fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Este, Veneto, ONLINE ENGLISH, Lennart Karl, with strongest over-indexing on Este, Veneto (23.43× the country average).

Demographically, the Babbel audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Babbel fan in Germany is more female, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Este, Veneto.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Babbel profile in Germany.

Audience size
1.1M
in Germany
Gender
56.0%♀
44.0% male
Age
39.4
average years
Country rank
#6204
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Babbel

56.0% are female, 44.0% are male, average age 39.4.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Babbel audience in Germany
MetricValue
Female56.0%
Male44.0%
Average age39.4
Estimated audience size1,058,762
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Babbel audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Babbel audience comes from Germany.

Worldwide audience distribution share by country for Babbel
CountryShare
United States20.9%
Germany9.3%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Babbel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Babbel fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.27×
02Bayern~200K1.18×
03Baden-Württemberg~200K1.18×
04Hessen~90K1.13×
05Rheinland-Pfalz~60K1.12×
06Saarland~10K1.11×
07Schleswig-Holstein~40K1.09×
08Nordrhein-Westfalen~200K1.04×
09Hamburg~30K1.04×
10Brandenburg~30K0.94×
11Niedersachsen~100K0.93×
12Bremen~8K0.90×
13Sachsen~40K0.82×
14Thüringen~20K0.81×
15Mecklenburg-Vorpommern~20K0.81×
16Sachsen-Anhalt~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Babbel, Germany
0.68×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Babbel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Babbel audience
#·InterestCategoryAffinity×
01IELTS essayLiterature47.94×
02ONLINE ENGLISHBusiness & Career30.79×
03Pearson Language TestsBusiness & Career30.27×
04Learn English ConversationTopic25.84×
05English Language CoursesBusiness & Career24.40×
06Tous Designer HouseFashion & Accessoires23.47×
07Este, VenetoTravel & Leisure23.43×
08IELTS IDP EducationBusiness & Career20.67×
09FARSI1Movies & TV12.26×
10Persian pop musicMusic & Radio11.70×
11KabulTravel & Leisure11.22×
12Music of AfghanistanMusic & Radio11.22×
13Lennart KarlSports8.11×
14Germany national under-21 football teamSports8.11×
15Florian WirtzSports8.11×
16Jamal MusialaSports8.11×
17Tom BischofSports8.11×
18TagesschauMovies & TV3.30×
19KleinanzeigenShopping2.12×
20ComputersTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Babbel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Babbel audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.08×
Convenience OrientationPREMIUM1.61×
Career OrientationPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Babbel audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
Urban LifestyleOPEN0.93×
Career OrientationPOWER1.27×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Babbel have in Germany?

Babbel has an estimated audience of 1,058,762 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Babbel fans?

56.0% of Babbel fans are female, 44.0% are male, with an average age of 39.4 years.

03

Which brands do Babbel fans like most?

Babbel fans show strongest brand affinity for Este, Veneto (23.43×), ONLINE ENGLISH (30.79×), and Lennart Karl (8.11×) over the country average.

04

Where do Babbel fans live in Germany?

Babbel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Babbel fans also like?

Beyond Babbel itself, the audience over-indexes on ONLINE ENGLISH (30.79×), Lennart Karl (8.11×), Tagesschau (3.3×), and Germany national under-21 football team (8.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-learning audiences in Germany

See Babbel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Babbel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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