A data profile of the people who buy, follow and care about Este, Veneto in Germany — modelled from more than twelve digital signal sources. Este, Veneto has an estimated audience of 1,413,075 people in Germany.
Este, Veneto fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Rakuten.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Rakuten, Babbel, IU (singer), with strongest over-indexing on Rakuten (46.19× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Este, Veneto fan in Germany shows strong Convenience Orientation tendencies and a notable affinity for Rakuten.
The key figures that characterise the Este, Veneto profile in Germany.
| Metric | Value |
|---|---|
| Estimated audience size | 1,413,075 |
of the worldwide Este, Veneto audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 22.8% |
| United States | 11.9% |
| South Korea | 9.5% |
Where the Este, Veneto audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~40K | 1.11× | |
| 02 | Rheinland-Pfalz | ~80K | 1.07× | |
| 03 | Sachsen | ~70K | 1.05× | |
| 04 | Berlin | ~60K | 1.01× | |
| 05 | Niedersachsen | ~100K | 0.97× | |
| 06 | Hessen | ~100K | 0.97× | |
| 07 | Baden-Württemberg | ~200K | 0.95× | |
| 08 | Bayern | ~200K | 0.94× | |
| 09 | Nordrhein-Westfalen | ~300K | 0.93× |
The strongest cross-interests of the Este, Veneto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rakuten | Shopping | 46.19× | ||
| 02 | IU (singer) | Music & Radio | 23.59× | ||
| 03 | Babbel | Business & Career | 23.43× | ||
| 04 | I Am Legend (film) | Movies & TV | 20.00× | ||
| 05 | Kelly Rowland | Music & Radio | 20.00× | ||
| 06 | G-Dragon | Music & Radio | 19.11× | ||
| 07 | Shania Twain | Music & Radio | 18.83× | ||
| 08 | Jackie Chan | Movies & TV | 14.63× | ||
| 09 | Beams | Fashion & Accessoires | 13.39× | ||
| 10 | Olympus Corporation | Technology & Electronics | 11.80× | ||
| 11 | Korean drama | Movies & TV | 6.20× | ||
| 12 | Isabel Marant | Fashion & Accessoires | 5.72× | ||
| 13 | BTS | Music & Radio | 5.60× | ||
| 14 | Anime and manga fandom | Literature | 4.82× | ||
| 15 | Manga | Literature | 4.80× | ||
| 16 | Liverpool F.C. | Sports | 3.83× | ||
| 17 | Millie Bobby Brown | Movies & TV | 3.72× | ||
| 18 | Anime convention | Literature | 3.53× | ||
| 19 | Comics | Literature | 3.50× | ||
| 20 | Commerzbank | Business & Career | 2.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.58× | |
| Individualism | JOY | 1.49× | |
| Tradition | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.67× | |
| Creativity | OPEN | 0.68× | |
| Price Sensitivity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Este, Veneto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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