Liverpool F.C. Audience in Germany
Liverpool F.C. has an estimated audience of 4,784,611 people in Germany. 32.4% are female, 67.6% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transfermarkt, FIFA World Cup, Borussia Dortmund, UEFA Champions League, VfB Stuttgart.
The average Liverpool F.C. fan in Germany is 32.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transfermarkt, FIFA World Cup, Borussia Dortmund, with strongest over-indexing on Transfermarkt (4.27× the country average). Demographically, the Liverpool F.C. audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Liverpool F.C. fans
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 32.0 |
| Estimated audience size | 4,784,611 |
Audience persona
The typical Liverpool F.C. fan in Germany is more male, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,063,678 | 1.02× |
| Bayern | 943,897 | 1.23× |
| Baden-Württemberg | 692,068 | 1.06× |
| Hessen | 449,055 | 1.23× |
| Niedersachsen | 427,400 | 0.92× |
| Berlin | 280,311 | 1.31× |
| Sachsen | 236,311 | 1.01× |
| Rheinland-Pfalz | 235,829 | 0.98× |
| Brandenburg | 150,708 | 1.02× |
| Schleswig-Holstein | 144,694 | 0.84× |
| Hamburg | 115,037 | 1.06× |
| Sachsen-Anhalt | 102,396 | 0.83× |
| Thüringen | 100,282 | 0.82× |
| Mecklenburg-Vorpommern | 73,202 | 0.8× |
| Bremen | 48,918 | 1.2× |
| Saarland | 39,783 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 4.27× | Sports |
| FIFA World Cup | 2.65× | Sports |
| Borussia Dortmund | 1.53× | Sports |
| UEFA Champions League | 2.22× | Sports |
| VfB Stuttgart | 2.81× | Sports |
| Galatasaray S.K. | 2.58× | Sports |
| Hertha BSC | 3.57× | Sports |
| Real Madrid C.F. | 2.22× | Sports |
| FC Bayern Munich | 1.6× | Sports |
| Premier League | 2.8× | Sports |
| FC Barcelona | 2.49× | Sports |
| Bundesliga | 1.54× | Sports |
| Manchester United F.C. | 3× | Sports |
| Chelsea F.C. | 3.89× | Sports |
| UEFA Europa League | 2.64× | Sports |
| Arsenal F.C. | 3.54× | Sports |
| La Liga | 2.97× | Sports |
| Manchester City F.C. | 2.85× | Sports |
| Juventus F.C. | 3.01× | Sports |
| SV Werder Bremen | 1.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.15 |
| Career Orientation | POWER | 1.12 |
| Sports Activity | POWER | 1.11 |
| Early Adopter Mentality | POWER | 1.11 |
| Travelling | THRILL | 1.06 |
| Risk Appetite | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 19.3% |
| United States | 10.9% |
| Italy | 6.9% |
See Liverpool F.C. audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Liverpool F.C. have in Germany?
Liverpool F.C. has an estimated audience of 4,784,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Liverpool F.C. fans?
32.4% of Liverpool F.C. fans are female, 67.6% are male, with an average age of 32.0 years.
Which brands do Liverpool F.C. fans like most?
Liverpool F.C. fans show strongest brand affinity for Transfermarkt (4.27×), FIFA World Cup (2.65×), and Borussia Dortmund (1.53×) over the country average.
Where do Liverpool F.C. fans live in Germany?
Liverpool F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,063,678), Bayern (reach 943,897), and Baden-Württemberg (reach 692,068). These three regions account for the largest share of the active audience.
What other brands do Liverpool F.C. fans also like?
Beyond Liverpool F.C. itself, the audience over-indexes on FIFA World Cup (2.65×), Borussia Dortmund (1.53×), UEFA Champions League (2.22×), and VfB Stuttgart (2.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Liverpool F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.