Rascasse Audience Intelligence

Liverpool F.C. Audience in Germany

Name: Liverpool F.C. — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Liverpool F.C. in Germany — modelled from more than twelve digital signal sources. Liverpool F.C. has an estimated audience of 4,778,919 people in Germany.

#37among Soccer in Germany #20among Team in Germany #94in Sports

The average Liverpool F.C. fan in Germany is 32.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, Transfermarkt, UEFA Champions League, with strongest over-indexing on FIFA World Cup (2.65× the country average).

Demographically, the Liverpool F.C. audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Liverpool F.C. fan in Germany is more male, around 32.0 years old, with strong Career Orientation tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liverpool F.C. profile in Germany.

Audience size

4.8M

in Germany

Gender

32.4%♀

67.6% male

Age

32.0

average years

Country rank

#1132

Team in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Liverpool F.C. fans

32.4% are female, 67.6% are male, average age 32.0.

Fig. 02

Gender split

32.4%

Female

67.6%

Male

Demographic split for Liverpool F.C. audience in Germany
Metric	Value
Female	32.4%
Male	67.6%
Average age	32.0
Estimated audience size	4,778,919

Fig. 03

Age distribution

Age distribution of the Liverpool F.C. audience in Germany
Age bracket	Share	%
16-19		39%
20-29		23%
30-39		16%
40-49		13%
50+		9%

Fig. 04

Worldwide distribution

6.6%

of the worldwide Liverpool F.C. audience comes from Germany.

Worldwide audience distribution share by country for Liverpool F.C.
Country	Share
United Kingdom	20.0%
United States	11.3%
Germany	6.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liverpool F.C. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Liverpool F.C. fans by region: top regions in Germany
#	Region	Reach	×
01	Bayern	~1M	1.26×
02	Berlin	~300K	1.21×
03	Hessen	~400K	1.15×
04	Bremen	~50K	1.11×
05	Baden-Württemberg	~700K	1.06×
06	Brandenburg	~200K	1.05×
07	Hamburg	~100K	1.01×
08	Nordrhein-Westfalen	~1M	0.98×
09	Rheinland-Pfalz	~200K	0.98×
10	Sachsen	~200K	0.97×
11	Sachsen-Anhalt	~100K	0.94×
12	Niedersachsen	~400K	0.92×
13	Thüringen	~100K	0.91×
14	Schleswig-Holstein	~200K	0.89×
15	Mecklenburg-Vorpommern	~80K	0.84×
16	Saarland	~40K	0.76×

Affinity by region — Liverpool F.C., Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liverpool F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liverpool F.C. audience
#	Interest	Category	×
01	Transfermarkt	Sports	4.27×
02	Chelsea F.C.	Sports	3.89×
03	Germany national under-21 football team	Sports	3.77×
04	Hertha BSC	Sports	3.57×
05	Arsenal F.C.	Sports	3.54×
06	FIFA World Cup 2026	Sports	3.06×
07	Manchester United F.C.	Sports	3.00×
08	La Liga	Sports	2.97×
09	Manchester City F.C.	Sports	2.85×
10	VfB Stuttgart	Sports	2.81×
11	Premier League	Sports	2.80×
12	FIFA World Cup	Sports	2.65×
13	UEFA Europa League	Sports	2.64×
14	Galatasaray S.K.	Sports	2.58×
15	FC Barcelona	Sports	2.49×
16	UEFA Champions League	Sports	2.22×
17	Real Madrid C.F.	Sports	2.22×
18	FC Bayern Munich	Sports	1.60×
19	Bundesliga	Sports	1.54×
20	Borussia Dortmund	Sports	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liverpool F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Liverpool F.C. audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	1.04×
Community Orientation	OPEN	1.00×
Early Adopter Mentality	POWER	0.99×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Liverpool F.C. audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.59×
Tradition	CONSERVATISM	0.61×
Creativity	OPEN	0.62×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Liverpool F.C. have in Germany?

Liverpool F.C. has an estimated audience of 4,778,919 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Liverpool F.C. fans?

32.4% of Liverpool F.C. fans are female, 67.6% are male, with an average age of 32.0 years.

Which brands do Liverpool F.C. fans like most?

Liverpool F.C. fans show strongest brand affinity for FIFA World Cup (2.65×), Transfermarkt (4.27×), and UEFA Champions League (2.22×) over the country average.

Where do Liverpool F.C. fans live in Germany?

Liverpool F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

What other brands do Liverpool F.C. fans also like?

Beyond Liverpool F.C. itself, the audience over-indexes on Transfermarkt (4.27×), UEFA Champions League (2.22×), VfB Stuttgart (2.81×), and FC Bayern Munich (1.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

FC Bayern Munich (33,195,457)
FIFA World Cup (30,175,392)
Borussia Dortmund (25,313,763)
Bundesliga (24,998,911)
UEFA Champions League (19,101,805)

See Liverpool F.C. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Liverpool F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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