La Liga Audience in Germany
La Liga has an estimated audience of 4,679,127 people in Germany. 34.0% are female, 66.0% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galatasaray S.K., Lamine Yamal, FIFA World Cup, Transfermarkt, UEFA Champions League.
The average La Liga fan in Germany is 32.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galatasaray S.K., Lamine Yamal, FIFA World Cup, with strongest over-indexing on Galatasaray S.K. (7.19× the country average). Demographically, the La Liga audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Social Media Usage, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of La Liga fans
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 32.9 |
| Estimated audience size | 4,679,127 |
Audience persona
The typical La Liga fan in Germany is more male, around 32.9 years old, with strong Social Media Usage tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,426,402 | 1.25× |
| Bayern | 945,266 | 1.13× |
| Baden-Württemberg | 843,920 | 1.19× |
| Niedersachsen | 521,618 | 1.03× |
| Hessen | 496,139 | 1.25× |
| Berlin | 282,713 | 1.22× |
| Rheinland-Pfalz | 279,887 | 1.07× |
| Schleswig-Holstein | 178,794 | 0.96× |
| Hamburg | 143,808 | 1.22× |
| Brandenburg | 136,290 | 0.85× |
| Sachsen | 135,264 | 0.53× |
| Sachsen-Anhalt | 100,140 | 0.74× |
| Thüringen | 98,472 | 0.74× |
| Mecklenburg-Vorpommern | 73,288 | 0.74× |
| Saarland | 59,266 | 0.93× |
| Bremen | 52,300 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 7.19× | Sports |
| Lamine Yamal | 9.24× | Sports |
| FIFA World Cup | 4.36× | Sports |
| Transfermarkt | 5.25× | Sports |
| UEFA Champions League | 3.72× | Sports |
| Ligue 1 | 9.09× | Sports |
| Borussia Dortmund | 2.33× | Sports |
| Real Madrid C.F. | 4.01× | Sports |
| Cricbuzz | 17.6× | Sports |
| Fenerbahçe S.K. | 7.52× | Sports |
| FC Barcelona | 4.24× | Sports |
| UEFA Europa League | 4.73× | Sports |
| Premier League | 4.46× | Sports |
| Arsenal F.C. | 6.42× | Sports |
| Chelsea F.C. | 6.51× | Sports |
| Manchester United F.C. | 4.94× | Sports |
| Fenerbahçe Men's Basketball | 5.45× | Sports |
| Sports | 1.91× | Sports |
| Movies | 1.98× | Movies & TV |
| Juventus F.C. | 5.12× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.29 |
| Luxury Orientation | PREMIUM | 1.24 |
| Early Adopter Mentality | POWER | 1.22 |
| Price Sensitivity | PREMIUM | 1.17 |
| Sports Activity | POWER | 1.16 |
| Career Orientation | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 9.2% |
| United States | 7.7% |
| Brazil | 6.5% |
See La Liga audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does La Liga have in Germany?
La Liga has an estimated audience of 4,679,127 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of La Liga fans?
34.0% of La Liga fans are female, 66.0% are male, with an average age of 32.9 years.
Which brands do La Liga fans like most?
La Liga fans show strongest brand affinity for Galatasaray S.K. (7.19×), Lamine Yamal (9.24×), and FIFA World Cup (4.36×) over the country average.
Where do La Liga fans live in Germany?
La Liga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,426,402), Bayern (reach 945,266), and Baden-Württemberg (reach 843,920). These three regions account for the largest share of the active audience.
What other brands do La Liga fans also like?
Beyond La Liga itself, the audience over-indexes on Lamine Yamal (9.24×), FIFA World Cup (4.36×), Transfermarkt (5.25×), and UEFA Champions League (3.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.