La Liga Audience in Germany
A data profile of the people who buy, follow and care about La Liga in Germany — modelled from more than twelve digital signal sources. La Liga has an estimated audience of 5,162,485 people in Germany.
The average La Liga fan in Germany is 32.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Galatasaray S.K., FIFA World Cup, Lamine Yamal, with strongest over-indexing on Galatasaray S.K. (7.19× the country average).
Demographically, the La Liga audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical La Liga fan in Germany is more male, around 32.9 years old, with strong Need for Security tendencies and a notable affinity for Galatasaray S.K..
At a glance
The key figures that characterise the La Liga profile in Germany.
Search interest · 12-month trend
Demographics of La Liga fans
34.0% are female, 66.0% are male, average age 32.9.
Gender split
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 32.9 |
| Estimated audience size | 5,162,485 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide La Liga audience comes from Germany.
| Country | Share |
|---|---|
| Spain | 11.5% |
| United States | 6.8% |
| Brazil | 5.7% |
Geography
Where the La Liga audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~1.5M | 1.22× | |
| 02 | Hessen | ~500K | 1.22× | |
| 03 | Hamburg | ~100K | 1.22× | |
| 04 | Bremen | ~50K | 1.20× | |
| 05 | Baden-Württemberg | ~800K | 1.16× | |
| 06 | Berlin | ~300K | 1.15× | |
| 07 | Bayern | ~900K | 1.10× | |
| 08 | Rheinland-Pfalz | ~300K | 1.06× | |
| 09 | Niedersachsen | ~500K | 1.02× | |
| 10 | Schleswig-Holstein | ~200K | 0.95× | |
| 11 | Saarland | ~60K | 0.95× | |
| 12 | Brandenburg | ~100K | 0.85× | |
| 13 | Mecklenburg-Vorpommern | ~80K | 0.77× | |
| 14 | Sachsen-Anhalt | ~100K | 0.76× | |
| 15 | Thüringen | ~100K | 0.76× | |
| 16 | Sachsen | ~200K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the La Liga audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cricbuzz | Sports | 17.60× | ||
| 02 | Lamine Yamal | Sports | 9.24× | ||
| 03 | Ligue 1 | Sports | 9.09× | ||
| 04 | Süper Lig | Sports | 7.60× | ||
| 05 | Fenerbahçe S.K. | Sports | 7.52× | ||
| 06 | Galatasaray S.K. | Sports | 7.19× | ||
| 07 | Chelsea F.C. | Sports | 6.51× | ||
| 08 | Arsenal F.C. | Sports | 6.42× | ||
| 09 | Transfermarkt | Sports | 5.25× | ||
| 10 | FIFA World Cup 2026 | Sports | 5.17× | ||
| 11 | Harry Kane | Sports | 4.99× | ||
| 12 | Manchester United F.C. | Sports | 4.94× | ||
| 13 | UEFA Europa League | Sports | 4.73× | ||
| 14 | Premier League | Sports | 4.46× | ||
| 15 | FIFA World Cup | Sports | 4.36× | ||
| 16 | FC Barcelona | Sports | 4.24× | ||
| 17 | Real Madrid C.F. | Sports | 4.01× | ||
| 18 | UEFA Champions League | Sports | 3.72× | ||
| 19 | Borussia Dortmund | Sports | 2.33× | ||
| 20 | Bundesliga | Sports | 2.25× |
Personality of the La Liga audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.51× | |
| Social Media Usage | JOY | 1.35× | |
| Early Adopter Mentality | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Design Affinity | PREMIUM | 0.74× | |
| DIY Mentality | THRILL | 0.79× |
Frequently asked questions
How many fans does La Liga have in Germany?
La Liga has an estimated audience of 5,162,485 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of La Liga fans?
34.0% of La Liga fans are female, 66.0% are male, with an average age of 32.9 years.
Which brands do La Liga fans like most?
La Liga fans show strongest brand affinity for Galatasaray S.K. (7.19×), FIFA World Cup (4.36×), and Lamine Yamal (9.24×) over the country average.
Where do La Liga fans live in Germany?
La Liga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do La Liga fans also like?
Beyond La Liga itself, the audience over-indexes on FIFA World Cup (4.36×), Lamine Yamal (9.24×), Transfermarkt (5.25×), and UEFA Champions League (3.72×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Soccer audiences in Germany
- FC Bayern Munich (33,195,457)
- FIFA World Cup (30,175,392)
- Borussia Dortmund (25,313,763)
- Bundesliga (24,998,911)
- UEFA Champions League (19,101,805)
See La Liga audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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