A data profile of the people who buy, follow and care about La Liga in India — modelled from more than twelve digital signal sources. La Liga has an estimated audience of 4,216,484 people in India.
The average La Liga fan in India is 28.7 years old, more male, and lives primarily in Kerala.
The audience is concentrated in Kerala, West Bengal, Maharashtra.
Top brand affinities include FIFA World Cup 2026, FIFA World Cup, Real Madrid C.F., with strongest over-indexing on FIFA World Cup 2026 (2.08× the country average).
Demographically, the La Liga audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical La Liga fan in India is more male, around 28.7 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the La Liga profile in India.
16.9% are female, 83.1% are male, average age 28.7.
| Metric | Value |
|---|---|
| Female | 16.9% |
| Male | 83.1% |
| Average age | 28.7 |
| Estimated audience size | 4,216,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 27% | |
| 30-39 | 14% | |
| 40-49 | 7% | |
| 50+ | 6% |
of the worldwide La Liga audience comes from India.
| Country | Share |
|---|---|
| Spain | 11.5% |
| United States | 6.8% |
| Brazil | 5.7% |
Where the La Liga audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Meghalaya | ~20K | 3.99× | |
| 02 | Manipur | ~20K | 3.81× | |
| 03 | Kerala | ~200K | 2.62× | |
| 04 | Nagaland | ~6K | 2.16× | |
| 05 | Arunachal Pradesh | ~5K | 1.76× | |
| 06 | Tripura | ~10K | 1.67× | |
| 07 | Goa | ~6K | 1.43× | |
| 08 | Mizoram | ~4K | 1.36× | |
| 09 | Sikkim | ~2K | 1.27× | |
| 10 | West Bengal | ~200K | 1.25× | |
| 11 | Assam | ~40K | 1.01× | |
| 12 | Tamil Nadu | ~60K | 0.63× | |
| 13 | Karnataka | ~60K | 0.60× | |
| 14 | Maharashtra | ~100K | 0.53× | |
| 15 | Uttarakhand | ~10K | 0.51× | |
| 16 | Jammu and Kashmir | ~9K | 0.48× | |
| 17 | Jharkhand | ~10K | 0.42× | |
| 18 | Odisha | ~20K | 0.40× | |
| 19 | Himachal Pradesh | ~6K | 0.35× | |
| 20 | Gujarat | ~40K | 0.33× | |
| 21 | Telangana | ~20K | 0.33× | |
| 22 | Haryana | ~20K | 0.33× | |
| 23 | Punjab (region) | ~20K | 0.32× | |
| 24 | Chhattisgarh | ~8K | 0.28× | |
| 25 | Uttar Pradesh | ~50K | 0.26× | |
| 26 | Rajasthan | ~20K | 0.26× | |
| 27 | Madhya Pradesh | ~20K | 0.26× | |
| 28 | Andhra Pradesh | ~10K | 0.21× | |
| 29 | Bihar | ~20K | 0.19× |
The strongest cross-interests of the La Liga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lamine Yamal | Sports | 3.67× | ||
| 02 | UEFA Europa League | Sports | 3.54× | ||
| 03 | Bundesliga | Sports | 3.25× | ||
| 04 | Real Madrid C.F. | Sports | 3.16× | ||
| 05 | Neymar | Sports | 3.06× | ||
| 06 | Manchester City F.C. | Sports | 2.97× | ||
| 07 | UEFA Champions League | Sports | 2.61× | ||
| 08 | Manchester United F.C. | Sports | 2.60× | ||
| 09 | Al Nassr FC | Sports | 2.54× | ||
| 10 | Lionel Messi | Sports | 2.47× | ||
| 11 | FC Barcelona | Sports | 2.45× | ||
| 12 | Bangladesh national cricket team | Sports | 2.44× | ||
| 13 | Cristiano Ronaldo | Sports | 2.16× | ||
| 14 | Scorpions (band) | Music & Radio | 2.14× | ||
| 15 | Premier League | Sports | 2.13× | ||
| 16 | FIFA World Cup 2026 | Sports | 2.08× | ||
| 17 | FIFA World Cup | Sports | 2.08× | ||
| 18 | Manorama Online | News | 2.05× | ||
| 19 | Mathrubhumi | News | 1.95× | ||
| 20 | England cricket team | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.98× | |
| Patriotism | CONSERVATISM | 0.97× | |
| Need for Security | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.57× | |
| Convenience Orientation | PREMIUM | 0.59× | |
| Individualism | JOY | 0.61× |
La Liga has an estimated audience of 4,216,484 people in India, concentrated in Kerala and West Bengal.
16.9% of La Liga fans are female, 83.1% are male, with an average age of 28.7 years.
La Liga fans show strongest brand affinity for FIFA World Cup 2026 (2.08×), FIFA World Cup (2.08×), and Real Madrid C.F. (3.16×) over the country average.
La Liga fans in India are most concentrated in Kerala (reach ~200K), West Bengal (reach ~200K), and Maharashtra (reach ~100K). These three regions account for the largest share of the active audience.
Beyond La Liga itself, the audience over-indexes on FIFA World Cup (2.08×), Real Madrid C.F. (3.16×), UEFA Champions League (2.61×), and Manchester United F.C. (2.6×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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