A data profile of the people who buy, follow and care about La Liga in France — modelled from more than twelve digital signal sources. La Liga has an estimated audience of 3,118,860 people in France.
The average La Liga fan in France is 31.1 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Ligue 1, Foot Mercato, Real Madrid C.F., with strongest over-indexing on Ligue 1 (3.79× the country average).
Demographically, the La Liga audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical La Liga fan in France is more male, around 31.1 years old, with strong Patriotism tendencies and a notable affinity for Ligue 1.
The key figures that characterise the La Liga profile in France.
30.7% are female, 69.3% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 31.1 |
| Estimated audience size | 3,118,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide La Liga audience comes from France.
| Country | Share |
|---|---|
| Spain | 11.5% |
| United States | 6.8% |
| Brazil | 5.7% |
Where the La Liga audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~400K | 1.38× | |
| 02 | Île-de-France | ~700K | 1.32× | |
| 03 | Grand Est | ~300K | 1.21× | |
| 04 | Nouvelle-Aquitaine | ~300K | 1.14× | |
| 05 | Auvergne-Rhône-Alpes | ~400K | 1.05× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 1.04× | |
| 07 | Hauts-de-France | ~300K | 0.94× | |
| 08 | Brittany | ~100K | 0.90× | |
| 09 | Centre-Val de Loire | ~100K | 0.90× | |
| 10 | Pays de la Loire | ~200K | 0.89× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.85× | |
| 12 | Normandy | ~100K | 0.80× | |
| 13 | Corsica | ~10K | 0.65× |
The strongest cross-interests of the La Liga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Athletic Bilbao | Sports | 14.20× | ||
| 02 | Sevilla FC | Sports | 12.48× | ||
| 03 | France Football | Sports | 5.08× | ||
| 04 | Foot Mercato | Sports | 4.10× | ||
| 05 | Stade Rennais F.C. | Sports | 3.95× | ||
| 06 | Manchester City F.C. | Sports | 3.82× | ||
| 07 | Ligue 1 | Sports | 3.79× | ||
| 08 | Real Madrid C.F. | Sports | 3.60× | ||
| 09 | UEFA Europa League | Sports | 3.57× | ||
| 10 | Premier League | Sports | 3.38× | ||
| 11 | Olympique Lyonnais | Sports | 3.23× | ||
| 12 | UEFA Champions League | Sports | 3.19× | ||
| 13 | FIFA World Cup | Sports | 3.01× | ||
| 14 | Paris Saint-Germain | Sports | 2.59× | ||
| 15 | Conforama | Home & Garden | 2.57× | ||
| 16 | Beverages | Food & Beverages | 2.35× | ||
| 17 | Soccer | Sports | 1.90× | ||
| 18 | Vehicles | Cars & Mobility | 1.65× | ||
| 19 | Shopping and fashion | Shopping | 1.60× | ||
| 20 | Tour de France | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.27× | |
| Social Media Usage | JOY | 1.24× | |
| Spirituality | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.62× | |
| Design Affinity | PREMIUM | 0.62× | |
| Creativity | OPEN | 0.69× |
La Liga has an estimated audience of 3,118,860 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
30.7% of La Liga fans are female, 69.3% are male, with an average age of 31.1 years.
La Liga fans show strongest brand affinity for Ligue 1 (3.79×), Foot Mercato (4.1×), and Real Madrid C.F. (3.6×) over the country average.
La Liga fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~400K). These three regions account for the largest share of the active audience.
Beyond La Liga itself, the audience over-indexes on Foot Mercato (4.1×), Real Madrid C.F. (3.6×), Paris Saint-Germain (2.59×), and FIFA World Cup (3.01×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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