A data profile of the people who buy, follow and care about La Liga in Spain — modelled from more than twelve digital signal sources. La Liga has an estimated audience of 18,163,553 people in Spain.
The average La Liga fan in Spain is 39.4 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Price, El Mundo Deportivo (newspaper), UEFA Champions League, with strongest over-indexing on Price (1.9× the country average).
Demographically, the La Liga audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical La Liga fan in Spain is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Price.
The key figures that characterise the La Liga profile in Spain.
39.6% are female, 60.4% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 39.4 |
| Estimated audience size | 18,163,553 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide La Liga audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 11.5% |
| United States | 6.8% |
| Brazil | 5.7% |
Where the La Liga audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basque Autonomous Country | ~800K | 1.46× | |
| 02 | Andalusia | ~4M | 1.36× | |
| 03 | Navarre | ~200K | 1.30× | |
| 04 | Comunidad Valenciana | ~2M | 1.27× | |
| 05 | Catalonia | ~3.5M | 1.22× | |
| 06 | Galicia | ~800K | 1.14× | |
| 07 | Castilla-La Mancha | ~700K | 1.10× | |
| 08 | Community of Madrid | ~2.5M | 1.04× | |
| 09 | Extremadura | ~300K | 1.00× | |
| 10 | Castile and León | ~600K | 0.96× | |
| 11 | Balearic Islands | ~400K | 0.90× | |
| 12 | Region of Murcia | ~400K | 0.80× | |
| 13 | Canary Islands | ~600K | 0.77× | |
| 14 | La Rioja | ~70K | 0.74× | |
| 15 | Aragon | ~300K | 0.66× | |
| 16 | Cantabria | ~100K | 0.65× | |
| 17 | Principality of Asturias | ~200K | 0.61× |
The strongest cross-interests of the La Liga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ana de Armas | Movies & TV | 2.89× | ||
| 02 | Argent | Music & Radio | 2.83× | ||
| 03 | Google Calendar | Internet & Social Media | 2.71× | ||
| 04 | Office 365 | Technology & Electronics | 2.44× | ||
| 05 | Tombola (bingo company) | Games | 2.26× | ||
| 06 | Cajamar | Business & Career | 2.22× | ||
| 07 | Google Drive | Technology & Electronics | 2.08× | ||
| 08 | JYSK | Home & Garden | 2.05× | ||
| 09 | El Mundo (Colombia) | News | 2.03× | ||
| 10 | OneDrive | Technology & Electronics | 2.01× | ||
| 11 | Creative Commons | Technology & Electronics | 2.00× | ||
| 12 | Moodle | Technology & Electronics | 1.91× | ||
| 13 | Price | Shopping | 1.90× | ||
| 14 | Guatemala | Travel & Leisure | 1.87× | ||
| 15 | UEFA Europa League | Sports | 1.84× | ||
| 16 | Elche CF | Sports | 1.84× | ||
| 17 | El Mundo Deportivo (newspaper) | News | 1.64× | ||
| 18 | Diario AS | Sports | 1.53× | ||
| 19 | UEFA Champions League | Sports | 1.52× | ||
| 20 | Loterías y Apuestas del Estado | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.22× | |
| Patriotism | CONSERVATISM | 1.21× | |
| Family Orientation | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.68× | |
| Creativity | OPEN | 0.69× | |
| Extroversion | THRILL | 0.69× |
La Liga has an estimated audience of 18,163,553 people in Spain, concentrated in Andalusia and Catalonia.
39.6% of La Liga fans are female, 60.4% are male, with an average age of 39.4 years.
La Liga fans show strongest brand affinity for Price (1.9×), El Mundo Deportivo (newspaper) (1.64×), and UEFA Champions League (1.52×) over the country average.
La Liga fans in Spain are most concentrated in Andalusia (reach ~4M), Catalonia (reach ~3.5M), and Community of Madrid (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond La Liga itself, the audience over-indexes on El Mundo Deportivo (newspaper) (1.64×), UEFA Champions League (1.52×), Cajamar (2.22×), and Ana de Armas (2.89×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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