La Liga Audience in Spain
La Liga has an estimated audience of 12,984,838 people in Spain. 39.6% are female, 60.4% are male, average age 39.4. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Ana de Armas, Price, El Mundo Deportivo (newspaper), UEFA Champions League, Cajamar.
The average La Liga fan in Spain is 39.4 years old, more male, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Ana de Armas, Price, El Mundo Deportivo (newspaper), with strongest over-indexing on Ana de Armas (2.89× the country average). Demographically, the La Liga audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Tradition, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of La Liga fans
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 39.4 |
| Estimated audience size | 12,984,838 |
Audience persona
The typical La Liga fan in Spain is more male, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Ana de Armas.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 5,412,199 | 1.36× |
| Catalonia | 4,458,238 | 1.22× |
| Community of Madrid | 3,549,110 | 1.04× |
| Comunidad Valenciana | 2,898,922 | 1.27× |
| Basque Autonomous Country | 1,106,690 | 1.46× |
| Galicia | 1,080,314 | 1.14× |
| Castilla-La Mancha | 907,404 | 1.1× |
| Castile and León | 851,663 | 0.96× |
| Canary Islands | 778,734 | 0.77× |
| Region of Murcia | 557,541 | 0.8× |
| Balearic Islands | 514,724 | 0.9× |
| Extremadura | 438,901 | 1× |
| Aragon | 350,844 | 0.66× |
| Navarre | 330,225 | 1.3× |
| Principality of Asturias | 292,619 | 0.61× |
| Cantabria | 167,217 | 0.65× |
| La Rioja | 97,966 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ana de Armas | 2.89× | Movies & TV |
| Price | 1.9× | Shopping |
| El Mundo Deportivo (newspaper) | 1.64× | News |
| UEFA Champions League | 1.52× | Sports |
| Cajamar | 2.22× | Business & Career |
| El Mundo (Colombia) | 2.03× | News |
| Google Drive | 2.08× | Technology & Electronics |
| Diario AS | 1.53× | Sports |
| Office 365 | 2.44× | Technology & Electronics |
| Tombola (bingo company) | 2.26× | Games |
| Loterías y Apuestas del Estado | 1.51× | Games |
| Google Calendar | 2.71× | Internet & Social Media |
| OneDrive | 2.01× | Technology & Electronics |
| Ouigo | 1.67× | Cars & Mobility |
| Moodle | 1.91× | Technology & Electronics |
| UEFA Europa League | 1.84× | Sports |
| Richard Gere | 2.15× | Movies & TV |
| JYSK | 2.05× | Home & Garden |
| Elche CF | 1.84× | Sports |
| Cristiano Ronaldo | 1.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.08 |
| Social Media Usage | JOY | 1.01 |
| Patriotism | CONSERVATISM | 1.01 |
| Community Orientation | OPEN | 0.97 |
| Need for Security | CONSERVATISM | 0.94 |
| Sports Activity | POWER | 0.86 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 9.2% |
| United States | 7.7% |
| Brazil | 6.5% |
See La Liga audiences in other countries
More Soccer audiences in Spain
- Real Madrid C.F. (49,883,926)
- FC Barcelona (33,219,019)
- UEFA Champions League (11,793,123)
- Lamine Yamal (11,654,735)
- Sevilla FC (10,339,657)
Frequently asked questions
How many fans does La Liga have in Spain?
La Liga has an estimated audience of 12,984,838 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of La Liga fans?
39.6% of La Liga fans are female, 60.4% are male, with an average age of 39.4 years.
Which brands do La Liga fans like most?
La Liga fans show strongest brand affinity for Ana de Armas (2.89×), Price (1.9×), and El Mundo Deportivo (newspaper) (1.64×) over the country average.
Where do La Liga fans live in Spain?
La Liga fans in Spain are most concentrated in Andalusia (reach 5,412,199), Catalonia (reach 4,458,238), and Community of Madrid (reach 3,549,110). These three regions account for the largest share of the active audience.
What other brands do La Liga fans also like?
Beyond La Liga itself, the audience over-indexes on Price (1.9×), El Mundo Deportivo (newspaper) (1.64×), UEFA Champions League (1.52×), and Cajamar (2.22×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.