A data profile of the people who buy, follow and care about La Liga in Brazil — modelled from more than twelve digital signal sources. La Liga has an estimated audience of 8,945,313 people in Brazil.
The average La Liga fan in Brazil is 35.5 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Top brand affinities include Seleção Brasileira, Sofascore, Sportingbet, with strongest over-indexing on Seleção Brasileira (2.41× the country average).
Demographically, the La Liga audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical La Liga fan in Brazil is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the La Liga profile in Brazil.
43.1% are female, 56.9% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 35.5 |
| Estimated audience size | 8,945,313 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide La Liga audience comes from Brazil.
| Country | Share |
|---|---|
| Spain | 11.5% |
| United States | 6.8% |
| Brazil | 5.7% |
Where the La Liga audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pará | ~400K | 1.35× | |
| 02 | Maranhão | ~300K | 1.27× | |
| 03 | Piauí | ~200K | 1.24× | |
| 04 | Amazonas | ~200K | 1.23× | |
| 05 | Bahia | ~700K | 1.15× | |
| 06 | Roraima | ~30K | 1.15× | |
| 07 | Rondônia | ~80K | 1.11× | |
| 08 | Rio Grande do Norte | ~200K | 1.05× | |
| 09 | Ceará | ~400K | 1.04× | |
| 10 | Acre | ~30K | 1.04× | |
| 11 | Paraíba | ~200K | 1.02× | |
| 12 | Goiás | ~400K | 1.01× | |
| 13 | Mato Grosso | ~200K | 1.01× | |
| 14 | Pernambuco | ~400K | 1.00× | |
| 15 | Tocantins | ~60K | 1.00× | |
| 16 | Santa Catarina | ~400K | 0.95× | |
| 17 | Mato Grosso do Sul | ~100K | 0.95× | |
| 18 | Amapá | ~30K | 0.95× | |
| 19 | Minas Gerais | ~900K | 0.94× | |
| 20 | Rio Grande do Sul | ~500K | 0.89× | |
| 21 | Espírito Santo | ~200K | 0.89× | |
| 22 | Alagoas | ~100K | 0.88× | |
| 23 | Paraná | ~500K | 0.87× | |
| 24 | Federal District | ~100K | 0.79× | |
| 25 | São Paulo | ~2M | 0.76× | |
| 26 | Rio de Janeiro | ~600K | 0.73× | |
| 27 | Sergipe | ~70K | 0.71× |
The strongest cross-interests of the La Liga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ligue 1 | Sports | 3.12× | ||
| 02 | Sportingbet | Sports | 3.00× | ||
| 03 | Memphis Depay | Sports | 3.00× | ||
| 04 | Lamine Yamal | Sports | 2.81× | ||
| 05 | Sofascore | Sports | 2.77× | ||
| 06 | Endrick | Sports | 2.73× | ||
| 07 | Bundesliga | Sports | 2.52× | ||
| 08 | Arsenal F.C. | Sports | 2.50× | ||
| 09 | Seleção Brasileira | Sports | 2.41× | ||
| 10 | Copa do Brasil | Sports | 2.34× | ||
| 11 | Manchester City F.C. | Sports | 2.30× | ||
| 12 | Erlang (programming language) | Technology & Electronics | 1.93× | ||
| 13 | Paris Saint-Germain | Sports | 1.85× | ||
| 14 | Serie A | Sports | 1.85× | ||
| 15 | Manchester United F.C. | Sports | 1.83× | ||
| 16 | Copa Libertadores | Sports | 1.76× | ||
| 17 | UEFA Champions League | Sports | 1.69× | ||
| 18 | Premier League | Sports | 1.61× | ||
| 19 | Cristiano Ronaldo | Sports | 1.58× | ||
| 20 | Neymar | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.98× | |
| Spirituality | BALANCE | 0.96× | |
| Social Media Usage | JOY | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.46× | |
| Design Affinity | PREMIUM | 0.47× | |
| Sustainability | BALANCE | 0.50× |
La Liga has an estimated audience of 8,945,313 people in Brazil, concentrated in São Paulo and Minas Gerais.
43.1% of La Liga fans are female, 56.9% are male, with an average age of 35.5 years.
La Liga fans show strongest brand affinity for Seleção Brasileira (2.41×), Sofascore (2.77×), and Sportingbet (3×) over the country average.
La Liga fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~900K), and Bahia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond La Liga itself, the audience over-indexes on Sofascore (2.77×), Sportingbet (3×), Neymar (1.53×), and Endrick (2.73×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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