Rascasse Audience Intelligence

UEFA Europa League Audience in Germany

A data profile of the people who buy, follow and care about UEFA Europa League in Germany — modelled from more than twelve digital signal sources. UEFA Europa League has an estimated audience of 7,027,126 people in Germany.

#21among Soccer in Germany#9among Event in Germany#48in Sports

The average UEFA Europa League fan in Germany is 33.8 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include FIFA World Cup, UEFA Champions League, Premier League, with strongest over-indexing on FIFA World Cup (4.47× the country average).

Demographically, the UEFA Europa League audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical UEFA Europa League fan in Germany is more male, around 33.8 years old, with strong Career Orientation tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UEFA Europa League profile in Germany.

Audience size
7M
in Germany
Gender
32.8%♀
67.2% male
Age
33.8
average years
Country rank
#638
Event in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UEFA Europa League fans

32.8% are female, 67.2% are male, average age 33.8.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for UEFA Europa League audience in Germany
MetricValue
Female32.8%
Male67.2%
Average age33.8
Estimated audience size7,027,126
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the UEFA Europa League audience in Germany
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

7.7%

of the worldwide UEFA Europa League audience comes from Germany.

Worldwide audience distribution share by country for UEFA Europa League
CountryShare
Italy10.1%
United States7.9%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UEFA Europa League audience in Germany is strongest.

Fig. 05

Top regions by affinity

UEFA Europa League fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~2M1.92×
02Hessen~600K1.11×
03Rheinland-Pfalz~400K1.10×
04Saarland~90K1.06×
05Bayern~1M1.04×
06Nordrhein-Westfalen~1.5M1.01×
07Thüringen~200K0.99×
08Sachsen~300K0.97×
09Niedersachsen~600K0.96×
10Mecklenburg-Vorpommern~100K0.94×
11Sachsen-Anhalt~200K0.91×
12Brandenburg~200K0.90×
13Schleswig-Holstein~200K0.88×
14Hamburg~100K0.80×
15Berlin~200K0.79×
16Bremen~40K0.75×
Fig. 06

Affinity by region

Affinity by region — UEFA Europa League, Germany
0.75×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UEFA Europa League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UEFA Europa League audience
#·InterestCategoryAffinity×
01UEFA Conference LeagueSports5.58×
02Premier LeagueSports5.26×
03Manchester United F.C.Sports5.18×
04FIFA World CupSports4.47×
05UEFA Champions LeagueSports4.38×
06Juventus F.C.Sports4.29×
07Manchester City F.C.Sports4.28×
08Cristiano RonaldoSports4.23×
09FC BarcelonaSports3.86×
10IHF World Men's Handball ChampionshipSports3.86×
11Real Madrid C.F.Sports3.75×
12Serie ASports3.75×
13TransfermarktSports3.69×
14SV Werder BremenSports3.21×
15BundesligaSports2.50×
16Galatasaray S.K.Sports2.42×
172. BundesligaSports2.32×
18SportschauSports2.27×
19Borussia DortmundSports2.13×
20FC Bayern MunichSports1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UEFA Europa League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UEFA Europa League audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.05×
Early Adopter MentalityPOWER1.01×
Sports ActivityPOWER0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UEFA Europa League audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Pet OwnershipJOY0.65×
TraditionCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UEFA Europa League have in Germany?

UEFA Europa League has an estimated audience of 7,027,126 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of UEFA Europa League fans?

32.8% of UEFA Europa League fans are female, 67.2% are male, with an average age of 33.8 years.

03

Which brands do UEFA Europa League fans like most?

UEFA Europa League fans show strongest brand affinity for FIFA World Cup (4.47×), UEFA Champions League (4.38×), and Premier League (5.26×) over the country average.

04

Where do UEFA Europa League fans live in Germany?

UEFA Europa League fans in Germany are most concentrated in Baden-Württemberg (reach ~2M), Nordrhein-Westfalen (reach ~1.5M), and Bayern (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do UEFA Europa League fans also like?

Beyond UEFA Europa League itself, the audience over-indexes on UEFA Champions League (4.38×), Premier League (5.26×), Real Madrid C.F. (3.75×), and Manchester United F.C. (5.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See UEFA Europa League audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for UEFA Europa League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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