UEFA Europa League Audience in Germany
UEFA Europa League has an estimated audience of 6,617,836 people in Germany. 32.8% are female, 67.2% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: FIFA World Cup, UEFA Champions League, Premier League, Real Madrid C.F., Borussia Dortmund.
The average UEFA Europa League fan in Germany is 33.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include FIFA World Cup, UEFA Champions League, Premier League, with strongest over-indexing on FIFA World Cup (4.47× the country average). Demographically, the UEFA Europa League audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of UEFA Europa League fans
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 33.8 |
| Estimated audience size | 6,617,836 |
Audience persona
The typical UEFA Europa League fan in Germany is more male, around 33.8 years old, with strong Sports Activity tendencies and a notable affinity for FIFA World Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,616,648 | 1.06× |
| Baden-Württemberg | 1,496,611 | 1.58× |
| Bayern | 1,333,805 | 1.19× |
| Hessen | 901,729 | 1.7× |
| Niedersachsen | 652,136 | 0.96× |
| Rheinland-Pfalz | 370,793 | 1.06× |
| Berlin | 327,548 | 1.05× |
| Sachsen | 286,546 | 0.84× |
| Schleswig-Holstein | 203,818 | 0.82× |
| Brandenburg | 164,037 | 0.76× |
| Hamburg | 148,066 | 0.94× |
| Thüringen | 145,030 | 0.82× |
| Sachsen-Anhalt | 138,063 | 0.77× |
| Mecklenburg-Vorpommern | 93,886 | 0.71× |
| Saarland | 76,650 | 0.9× |
| Bremen | 50,636 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 4.47× | Sports |
| UEFA Champions League | 4.38× | Sports |
| Premier League | 5.26× | Sports |
| Real Madrid C.F. | 3.75× | Sports |
| Borussia Dortmund | 2.13× | Sports |
| Manchester United F.C. | 5.18× | Sports |
| SV Werder Bremen | 3.21× | Sports |
| Transfermarkt | 3.69× | Sports |
| Bundesliga | 2.5× | Sports |
| FC Barcelona | 3.86× | Sports |
| IHF World Men's Handball Championship | 3.86× | Sports |
| Manchester City F.C. | 4.28× | Sports |
| Juventus F.C. | 4.29× | Sports |
| UEFA Conference League | 5.58× | Sports |
| Serie A | 3.75× | Sports |
| FC Bayern Munich | 1.8× | Sports |
| Cristiano Ronaldo | 4.23× | Sports |
| 2. Bundesliga | 2.32× | Sports |
| Galatasaray S.K. | 2.42× | Sports |
| La Liga | 3.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.08 |
| Luxury Orientation | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.04 |
| Career Orientation | POWER | 1 |
| Early Adopter Mentality | POWER | 0.98 |
| LGBTQ+ Identity | OPEN | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.9% |
| United States | 8.6% |
| Germany | 8.1% |
See UEFA Europa League audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does UEFA Europa League have in Germany?
UEFA Europa League has an estimated audience of 6,617,836 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of UEFA Europa League fans?
32.8% of UEFA Europa League fans are female, 67.2% are male, with an average age of 33.8 years.
Which brands do UEFA Europa League fans like most?
UEFA Europa League fans show strongest brand affinity for FIFA World Cup (4.47×), UEFA Champions League (4.38×), and Premier League (5.26×) over the country average.
Where do UEFA Europa League fans live in Germany?
UEFA Europa League fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,616,648), Baden-Württemberg (reach 1,496,611), and Bayern (reach 1,333,805). These three regions account for the largest share of the active audience.
What other brands do UEFA Europa League fans also like?
Beyond UEFA Europa League itself, the audience over-indexes on UEFA Champions League (4.38×), Premier League (5.26×), Real Madrid C.F. (3.75×), and Borussia Dortmund (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UEFA Europa League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.