2. Bundesliga Audience in Germany
2. Bundesliga has an estimated audience of 9,311,717 people in Germany. 28.4% are female, 71.6% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Bundesliga, DFB-Pokal, Borussia Dortmund, Dynamo Dresden, 1. FC Magdeburg.
The average 2. Bundesliga fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Bundesliga, DFB-Pokal, Borussia Dortmund, with strongest over-indexing on Bundesliga (3.8× the country average). Demographically, the 2. Bundesliga audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of 2. Bundesliga fans
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 37.6 |
| Estimated audience size | 9,311,717 |
Audience persona
The typical 2. Bundesliga fan in Germany is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Bundesliga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,283,003 | 1.15× |
| Niedersachsen | 1,834,623 | 1.45× |
| Bayern | 1,541,252 | 0.73× |
| Baden-Württemberg | 1,245,395 | 0.7× |
| Schleswig-Holstein | 837,906 | 1.79× |
| Rheinland-Pfalz | 820,279 | 1.25× |
| Hessen | 654,837 | 0.66× |
| Sachsen-Anhalt | 466,006 | 1.38× |
| Hamburg | 443,564 | 1.5× |
| Berlin | 438,326 | 0.75× |
| Sachsen | 379,275 | 0.59× |
| Brandenburg | 378,912 | 0.93× |
| Thüringen | 201,285 | 0.6× |
| Mecklenburg-Vorpommern | 180,137 | 0.72× |
| Saarland | 167,076 | 1.04× |
| Bremen | 83,934 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bundesliga | 3.8× | Sports |
| DFB-Pokal | 8.23× | Sports |
| Borussia Dortmund | 2.76× | Sports |
| Dynamo Dresden | 5.38× | Sports |
| 1. FC Magdeburg | 9.1× | Sports |
| RB Leipzig | 5.18× | Sports |
| 3. Liga | 6.03× | Sports |
| SC Freiburg | 6.82× | Sports |
| Hertha BSC | 5.29× | Sports |
| FC Bayern Munich | 2.44× | Sports |
| FC Schalke 04 | 4.25× | Sports |
| Sofascore | 8.84× | Sports |
| Hannover 96 | 5.29× | Sports |
| Bayer 04 Leverkusen | 5.57× | Sports |
| Sportschau | 3.11× | Sports |
| SV Werder Bremen | 2.76× | Sports |
| Transfermarkt | 3.16× | Sports |
| Sport Bild | 4× | Sports |
| Relegation Bundesliga | 7.35× | Sports |
| VfL Wolfsburg | 5.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.14 |
| Sports Activity | POWER | 1.06 |
| Early Adopter Mentality | POWER | 0.98 |
| Risk Appetite | THRILL | 0.94 |
| DIY Mentality | THRILL | 0.93 |
| Social Media Usage | JOY | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 57.3% |
| United States | 5.7% |
| Brazil | 5.0% |
See 2. Bundesliga audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does 2. Bundesliga have in Germany?
2. Bundesliga has an estimated audience of 9,311,717 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of 2. Bundesliga fans?
28.4% of 2. Bundesliga fans are female, 71.6% are male, with an average age of 37.6 years.
Which brands do 2. Bundesliga fans like most?
2. Bundesliga fans show strongest brand affinity for Bundesliga (3.8×), DFB-Pokal (8.23×), and Borussia Dortmund (2.76×) over the country average.
Where do 2. Bundesliga fans live in Germany?
2. Bundesliga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,283,003), Niedersachsen (reach 1,834,623), and Bayern (reach 1,541,252). These three regions account for the largest share of the active audience.
What other brands do 2. Bundesliga fans also like?
Beyond 2. Bundesliga itself, the audience over-indexes on DFB-Pokal (8.23×), Borussia Dortmund (2.76×), Dynamo Dresden (5.38×), and 1. FC Magdeburg (9.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 2. Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.