Sofascore Audience in Germany
Sofascore has an estimated audience of 1,666,090 people in Germany. 33.1% are female, 66.9% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Gil Ofarim, Progressive rock, Buddy – The Buddy Holly Story, Emperor Entertainment Group.
The average Sofascore fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Gil Ofarim, Progressive rock, with strongest over-indexing on Litter box (1.71× the country average). Demographically, the Sofascore audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer
Demographics of Sofascore fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 36.3 |
| Estimated audience size | 1,666,090 |
Audience persona
The typical Sofascore fan in Germany is more male, around 36.3 years old, with strong Sports Activity tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 474,171 | 1.3× |
| Bayern | 359,200 | 1.34× |
| Baden-Württemberg | 282,523 | 1.24× |
| Hessen | 203,886 | 1.6× |
| Niedersachsen | 150,405 | 0.93× |
| Berlin | 91,319 | 1.22× |
| Rheinland-Pfalz | 86,247 | 1.03× |
| Schleswig-Holstein | 67,489 | 1.13× |
| Sachsen | 58,068 | 0.71× |
| Hamburg | 43,319 | 1.15× |
| Brandenburg | 30,045 | 0.58× |
| Sachsen-Anhalt | 29,832 | 0.69× |
| Thüringen | 26,292 | 0.62× |
| Bremen | 19,891 | 1.39× |
| Saarland | 14,579 | 0.71× |
| Mecklenburg-Vorpommern | 11,475 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 1.71× | Pets & Animals |
| Gil Ofarim | 1.62× | Music & Radio |
| Progressive rock | 1.97× | Music & Radio |
| Buddy – The Buddy Holly Story | 5.23× | Music & Radio |
| Emperor Entertainment Group | 3.61× | Business & Career |
| Google Analytics | 1.78× | Internet & Social Media |
| Alaska | 2.47× | Travel & Leisure |
| The Equalizer | 3.27× | Movies & TV |
| Building insulation | 2.57× | Home & Garden |
| Noodle (Gorillaz) | 1.82× | Music & Radio |
| Hebe | 2.58× | Home & Garden |
| Graham Greene (actor) | 2.13× | |
| Bully (2011 film) | 3.12× | Movies & TV |
| Oktay Kaynarca | 3.61× | Movies & TV |
| Tuscany | 2.31× | Travel & Leisure |
| Iva Zanicchi | 6.94× | Politics & Society |
| Carrie (novel) | 2.71× | Literature |
| Sailor | 2.3× | Travel & Leisure |
| Graham Greene | 2.14× | Literature |
| Golden Gate | 2.56× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.06 |
| LGBTQ+ Identity | OPEN | 1.04 |
| Patriotism | CONSERVATISM | 0.99 |
| Early Adopter Mentality | POWER | 0.95 |
| Social Media Usage | JOY | 0.94 |
| Career Orientation | POWER | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 20.6% |
| Italy | 6.1% |
| Democratic Republic of the Congo | 4.3% |
See Sofascore audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Sofascore have in Germany?
Sofascore has an estimated audience of 1,666,090 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sofascore fans?
33.1% of Sofascore fans are female, 66.9% are male, with an average age of 36.3 years.
Which brands do Sofascore fans like most?
Sofascore fans show strongest brand affinity for Litter box (1.71×), Gil Ofarim (1.62×), and Progressive rock (1.97×) over the country average.
Where do Sofascore fans live in Germany?
Sofascore fans in Germany are most concentrated in Nordrhein-Westfalen (reach 474,171), Bayern (reach 359,200), and Baden-Württemberg (reach 282,523). These three regions account for the largest share of the active audience.
What other brands do Sofascore fans also like?
Beyond Sofascore itself, the audience over-indexes on Gil Ofarim (1.62×), Progressive rock (1.97×), Buddy – The Buddy Holly Story (5.23×), and Emperor Entertainment Group (3.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sofascore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.