Sofascore Audience in Germany
Sofascore has an estimated audience of 1,666,090 people in Germany. 33.1% are female, 66.9% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: 2. Bundesliga, Borussia Dortmund, FC Bayern Munich, Bundesliga, VfB Stuttgart.
The average Sofascore fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include 2. Bundesliga, Borussia Dortmund, FC Bayern Munich, with strongest over-indexing on 2. Bundesliga (8.02× the country average). Demographically, the Sofascore audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer
Demographics of Sofascore fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 36.3 |
| Estimated audience size | 1,666,090 |
Audience persona
The typical Sofascore fan in Germany is more male, around 36.3 years old, with strong Sports Activity tendencies and a notable affinity for 2. Bundesliga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 474,171 | 1.3× |
| Bayern | 359,200 | 1.34× |
| Baden-Württemberg | 282,523 | 1.24× |
| Hessen | 203,886 | 1.6× |
| Niedersachsen | 150,405 | 0.93× |
| Berlin | 91,319 | 1.22× |
| Rheinland-Pfalz | 86,247 | 1.03× |
| Schleswig-Holstein | 67,489 | 1.13× |
| Sachsen | 58,068 | 0.71× |
| Hamburg | 43,319 | 1.15× |
| Brandenburg | 30,045 | 0.58× |
| Sachsen-Anhalt | 29,832 | 0.69× |
| Thüringen | 26,292 | 0.62× |
| Bremen | 19,891 | 1.39× |
| Saarland | 14,579 | 0.71× |
| Mecklenburg-Vorpommern | 11,475 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 2. Bundesliga | 8.02× | Sports |
| Borussia Dortmund | 3.98× | Sports |
| FC Bayern Munich | 3.54× | Sports |
| Bundesliga | 3.48× | Sports |
| VfB Stuttgart | 4.17× | Sports |
| Eintracht Frankfurt | 3.61× | Sports |
| Transfermarkt | 3.78× | Sports |
| SV Werder Bremen | 3.11× | Sports |
| Dynamo Dresden | 4.05× | Sports |
| FIFA World Cup | 2.62× | Sports |
| 3. Liga | 5× | Sports |
| RB Leipzig | 4.21× | Sports |
| 1. FC Magdeburg | 6.94× | Sports |
| UEFA Champions League | 2.64× | Sports |
| Hertha BSC | 4.63× | Sports |
| SC Freiburg | 4.96× | Sports |
| Sportschau | 2.83× | Sports |
| Ken Roczen | 30.7× | Sports |
| F.C. Hansa Rostock | 4.03× | Sports |
| Premier League | 2.97× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.06 |
| LGBTQ+ Identity | OPEN | 1.04 |
| Patriotism | CONSERVATISM | 0.99 |
| Early Adopter Mentality | POWER | 0.95 |
| Social Media Usage | JOY | 0.94 |
| Career Orientation | POWER | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 20.6% |
| Italy | 6.1% |
| Democratic Republic of the Congo | 4.3% |
See Sofascore audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Sofascore have in Germany?
Sofascore has an estimated audience of 1,666,090 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sofascore fans?
33.1% of Sofascore fans are female, 66.9% are male, with an average age of 36.3 years.
Which brands do Sofascore fans like most?
Sofascore fans show strongest brand affinity for 2. Bundesliga (8.02×), Borussia Dortmund (3.98×), and FC Bayern Munich (3.54×) over the country average.
Where do Sofascore fans live in Germany?
Sofascore fans in Germany are most concentrated in Nordrhein-Westfalen (reach 474,171), Bayern (reach 359,200), and Baden-Württemberg (reach 282,523). These three regions account for the largest share of the active audience.
What other brands do Sofascore fans also like?
Beyond Sofascore itself, the audience over-indexes on Borussia Dortmund (3.98×), FC Bayern Munich (3.54×), Bundesliga (3.48×), and VfB Stuttgart (4.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sofascore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.