Sofascore Audience in Germany
A data profile of the people who buy, follow and care about Sofascore in Germany — modelled from more than twelve digital signal sources. Sofascore has an estimated audience of 1,901,222 people in Germany.
The average Sofascore fan in Germany is 36.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include 2. Bundesliga, Borussia Dortmund, 1. FC Köln, with strongest over-indexing on 2. Bundesliga (8.84× the country average).
Demographically, the Sofascore audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sofascore fan in Germany is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for 2. Bundesliga.
At a glance
The key figures that characterise the Sofascore profile in Germany.
Search interest · 12-month trend
Audience demographics of Sofascore
31.9% are female, 68.1% are male, average age 36.6.
Gender split
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 36.6 |
| Estimated audience size | 1,901,222 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 16% |
Geography
Where the Sofascore audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 1.53× | |
| 02 | Bremen | ~20K | 1.42× | |
| 03 | Nordrhein-Westfalen | ~500K | 1.29× | |
| 04 | Bayern | ~300K | 1.27× | |
| 05 | Baden-Württemberg | ~300K | 1.22× | |
| 06 | Berlin | ~90K | 1.20× | |
| 07 | Hamburg | ~40K | 1.18× | |
| 08 | Schleswig-Holstein | ~60K | 1.05× | |
| 09 | Niedersachsen | ~200K | 0.98× | |
| 10 | Rheinland-Pfalz | ~80K | 0.98× | |
| 11 | Saarland | ~20K | 0.76× | |
| 12 | Sachsen-Anhalt | ~30K | 0.73× | |
| 13 | Sachsen | ~60K | 0.69× | |
| 14 | Thüringen | ~30K | 0.65× | |
| 15 | Brandenburg | ~30K | 0.63× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.52× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sofascore audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 2. Bundesliga | Sports | 8.84× | ||
| 02 | Alemannia Aachen | Sports | 8.84× | ||
| 03 | FC Energie Cottbus | Sports | 7.72× | ||
| 04 | SC Preußen Münster | Sports | 7.72× | ||
| 05 | 3. Liga | Sports | 6.60× | ||
| 06 | SC Freiburg | Sports | 6.36× | ||
| 07 | 1. FC Köln | Sports | 5.98× | ||
| 08 | DFB-Pokal | Sports | 5.85× | ||
| 09 | VfL Bochum | Sports | 5.74× | ||
| 10 | VfL Wolfsburg | Sports | 5.30× | ||
| 11 | Hertha BSC | Sports | 5.02× | ||
| 12 | Borussia Mönchengladbach | Sports | 5.00× | ||
| 13 | RB Leipzig | Sports | 4.98× | ||
| 14 | VfB Stuttgart | Sports | 3.90× | ||
| 15 | Dynamo Dresden | Sports | 3.86× | ||
| 16 | Borussia Dortmund | Sports | 3.31× | ||
| 17 | SV Werder Bremen | Sports | 3.26× | ||
| 18 | Bundesliga | Sports | 2.99× | ||
| 19 | FC Bayern Munich | Sports | 2.50× | ||
| 20 | FIFA World Cup | Sports | 2.05× |
Personality of the Sofascore audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.35× | |
| Patriotism | CONSERVATISM | 1.21× | |
| Career Orientation | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Design Affinity | PREMIUM | 0.67× | |
| Mindfulness | BALANCE | 0.72× |
Frequently asked questions
How many fans does Sofascore have in Germany?
Sofascore has an estimated audience of 1,901,222 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sofascore fans?
31.9% of Sofascore fans are female, 68.1% are male, with an average age of 36.6 years.
Which brands do Sofascore fans like most?
Sofascore fans show strongest brand affinity for 2. Bundesliga (8.84×), Borussia Dortmund (3.31×), and 1. FC Köln (5.98×) over the country average.
Where do Sofascore fans live in Germany?
Sofascore fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Sofascore fans also like?
Beyond Sofascore itself, the audience over-indexes on Borussia Dortmund (3.31×), 1. FC Köln (5.98×), 3. Liga (6.6×), and Bundesliga (2.99×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Soccer audiences in Germany
- FC Bayern Munich (33,195,457)
- FIFA World Cup (30,175,392)
- Borussia Dortmund (25,313,763)
- Bundesliga (24,998,911)
- UEFA Champions League (19,101,805)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sofascore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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