2. Bundesliga Audience in United States
2. Bundesliga has an estimated audience of 930,953 people in United States. 37.6% are female, 62.4% are male, average age 30.7. Top regions: Florida, California, New York. Top brand affinities: Sofascore, adidas Women, Redbook, DFB-Pokal, Kicker.
The average 2. Bundesliga fan in United States is 30.7 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Sofascore, adidas Women, Redbook, with strongest over-indexing on Sofascore (52.43× the country average). Demographically, the 2. Bundesliga audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of 2. Bundesliga fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 30.7 |
| Estimated audience size | 930,953 |
Audience persona
The typical 2. Bundesliga fan in United States is more male, around 30.7 years old, with strong Sports Activity tendencies and a notable affinity for Sofascore.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 132,017 | 2.09× |
| California | 119,626 | 1.17× |
| New York | 99,818 | 1.92× |
| Texas | 63,078 | 0.79× |
| Virginia | 37,991 | 1.68× |
| Illinois | 35,355 | 1.14× |
| New Jersey | 33,731 | 1.42× |
| Pennsylvania | 29,564 | 0.94× |
| Georgia | 28,368 | 0.99× |
| North Carolina | 24,645 | 0.88× |
| Massachusetts | 24,420 | 1.33× |
| Maryland | 23,386 | 1.46× |
| Michigan | 21,472 | 0.88× |
| Washington | 18,319 | 0.98× |
| Arizona | 17,380 | 0.91× |
| Ohio | 16,852 | 0.59× |
| Colorado | 15,613 | 1.06× |
| Missouri | 15,612 | 1.04× |
| Connecticut | 14,703 | 1.57× |
| Wisconsin | 14,011 | 1× |
| Nevada | 13,959 | 1.55× |
| South Carolina | 13,805 | 0.99× |
| Indiana | 12,115 | 0.71× |
| Tennessee | 11,042 | 0.59× |
| Oregon | 10,103 | 0.95× |
| Alabama | 8,049 | 0.62× |
| Minnesota | 7,941 | 0.6× |
| Washington, District of Columbia | 7,902 | 2.82× |
| Louisiana | 7,667 | 0.64× |
| Kentucky | 7,539 | 0.65× |
| Utah | 7,353 | 0.88× |
| Hawaii | 7,129 | 1.78× |
| Iowa | 6,993 | 0.91× |
| Oklahoma | 6,140 | 0.59× |
| Arkansas | 4,838 | 0.63× |
| Maine | 4,681 | 1.4× |
| Mississippi | 4,149 | 0.54× |
| New Hampshire | 3,572 | 0.97× |
| Kansas | 3,312 | 0.45× |
| Alaska | 2,991 | 1.5× |
| New Mexico | 2,663 | 0.57× |
| Idaho | 2,471 | 0.53× |
| Montana | 2,468 | 0.96× |
| Rhode Island | 2,427 | 0.82× |
| West Virginia | 1,820 | 0.42× |
| Nebraska | 1,814 | 0.39× |
| Vermont | 1,633 | 1× |
| North Dakota | 1,566 | 0.82× |
| Wyoming | 1,299 | 0.94× |
| Delaware | 1,220 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sofascore | 52.43× | Sports |
| adidas Women | 60.4× | Sports |
| Redbook | 36.18× | Fashion & Accessoires |
| DFB-Pokal | 96.11× | Sports |
| Kicker | 74.91× | Sports |
| FC Schalke 04 | 32.13× | Sports |
| Hannover 96 | 91.14× | Sports |
| 1. FC Kaiserslautern | 85.35× | Sports |
| Girlfriend (magazine) | 12.27× | Kids & Family |
| 1. FC Nürnberg | 68.3× | Sports |
| On | 11.5× | Sports |
| Broadcasting of sports events | 7.95× | Movies & TV |
| Sport Chek | 65.09× | Shopping |
| Men's Fashion | 8.3× | Fashion & Accessoires |
| 1. FC Magdeburg | 82.94× | Sports |
| Reebok Classic | 21.23× | Fashion & Accessoires |
| Eintracht Braunschweig | 93.61× | Sports |
| Audience | 3.24× | Business & Career |
| Magic (paranormal) | 4.87× | Politics & Society |
| Sergio Tacchini | 36.91× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.91 |
| Risk Appetite | THRILL | 1.81 |
| Design Affinity | PREMIUM | 1.76 |
| Sustainability | BALANCE | 1.67 |
| Early Adopter Mentality | POWER | 1.67 |
| LGBTQ+ Identity | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 57.3% |
| United States | 5.7% |
| Brazil | 5.0% |
See 2. Bundesliga audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does 2. Bundesliga have in United States?
2. Bundesliga has an estimated audience of 930,953 people in United States, concentrated in Florida and California.
What is the gender split and age of 2. Bundesliga fans?
37.6% of 2. Bundesliga fans are female, 62.4% are male, with an average age of 30.7 years.
Which brands do 2. Bundesliga fans like most?
2. Bundesliga fans show strongest brand affinity for Sofascore (52.43×), adidas Women (60.4×), and Redbook (36.18×) over the country average.
Where do 2. Bundesliga fans live in United States?
2. Bundesliga fans in United States are most concentrated in Florida (reach 132,017), California (reach 119,626), and New York (reach 99,818). These three regions account for the largest share of the active audience.
What other brands do 2. Bundesliga fans also like?
Beyond 2. Bundesliga itself, the audience over-indexes on adidas Women (60.4×), Redbook (36.18×), DFB-Pokal (96.11×), and Kicker (74.91×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for 2. Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.