Rascasse Audience Intelligence

2. Bundesliga Audience in United States

A data profile of the people who buy, follow and care about 2. Bundesliga in United States — modelled from more than twelve digital signal sources. 2. Bundesliga has an estimated audience of 934,652 people in United States.

#169among Soccer in United States#278among Event in United States#2298in Sports

The average 2. Bundesliga fan in United States is 30.7 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Sofascore, Leon Robinson, adidas Women, with strongest over-indexing on Sofascore (52.43× the country average).

Demographically, the 2. Bundesliga audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 2. Bundesliga fan in United States is more male, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for Sofascore.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 2. Bundesliga profile in United States.

Audience size
935K
in United States
Gender
37.6%♀
62.4% male
Age
30.7
average years
Country rank
#24767
Event in United States
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 2. Bundesliga fans

37.6% are female, 62.4% are male, average age 30.7.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for 2. Bundesliga audience in United States
MetricValue
Female37.6%
Male62.4%
Average age30.7
Estimated audience size934,652
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the 2. Bundesliga audience in United States
Age bracketShare%
16-1942%
20-2922%
30-3917%
40-4912%
50+6%
Fig. 04

Worldwide distribution

4.5%

of the worldwide 2. Bundesliga audience comes from United States.

Worldwide audience distribution share by country for 2. Bundesliga
CountryShare
Germany64.2%
United States4.5%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 2. Bundesliga audience in United States is strongest.

Fig. 05

Top regions by affinity

2. Bundesliga fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K2.22×
02Wyoming~3K2.19×
03New York~100K2.07×
04Florida~100K1.81×
05Kansas~10K1.49×
06Connecticut~10K1.38×
07Virginia~30K1.37×
08Hawaii~5K1.36×
09New Jersey~30K1.33×
10Nevada~10K1.31×
11Maryland~20K1.21×
12Colorado~20K1.17×
13Alaska~2K1.17×
14Massachusetts~20K1.15×
15South Carolina~20K1.11×
16Georgia~30K1.10×
17Maine~4K1.08×
18Illinois~30K1.07×
19California~100K1.04×
20North Carolina~30K0.96×
21Missouri~10K0.95×
22Mississippi~7K0.95×
23New Hampshire~3K0.93×
24Rhode Island~3K0.92×
25Montana~2K0.92×
26Pennsylvania~30K0.91×
27Washington~20K0.91×
28North Dakota~2K0.90×
29West Virginia~4K0.88×
30Texas~70K0.86×
31Tennessee~20K0.86×
32Iowa~7K0.86×
33Arizona~20K0.84×
34Michigan~20K0.83×
35Indiana~10K0.83×
36Wisconsin~10K0.83×
37Oregon~9K0.83×
38South Dakota~2K0.83×
39Utah~7K0.81×
40Kentucky~9K0.80×
41Delaware~2K0.79×
42Alabama~10K0.76×
43Oklahoma~8K0.76×
44Idaho~4K0.76×
45Nebraska~4K0.76×
46New Mexico~3K0.75×
47Arkansas~6K0.73×
48Louisiana~9K0.72×
49Minnesota~9K0.70×
50Ohio~20K0.68×
Fig. 06

Affinity by region

Affinity by region — 2. Bundesliga, United States
0.68×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 2. Bundesliga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 2. Bundesliga audience
#·InterestCategoryAffinity×
01Leon RobinsonSports98.20×
02DFB-PokalSports96.11×
03Hannover 96Sports91.14×
041. FC KaiserslauternSports85.35×
051. FC MagdeburgSports82.94×
06Eric SmithSports78.04×
07KickerSports74.91×
081. FC NürnbergSports68.30×
09Sport ChekShopping65.09×
10adidas WomenSports60.40×
11SofascoreSports52.43×
12RedbookFashion & Accessoires36.18×
13FC Schalke 04Sports32.13×
14Poseidon (film)Movies & TV15.12×
15City BankBusiness & Career13.10×
16Girlfriend (magazine)Kids & Family12.27×
17OnSports11.50×
18Men's FashionFashion & Accessoires8.30×
19Broadcasting of sports eventsMovies & TV7.95×
20FIFA World Cup 2026Sports2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 2. Bundesliga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 2. Bundesliga audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.00×
ExtroversionTHRILL1.62×
Luxury OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 2. Bundesliga audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN1.06×
Quality AwarenessPREMIUM1.11×
Convenience OrientationPREMIUM1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 2. Bundesliga have in United States?

2. Bundesliga has an estimated audience of 934,652 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of 2. Bundesliga fans?

37.6% of 2. Bundesliga fans are female, 62.4% are male, with an average age of 30.7 years.

03

Which brands do 2. Bundesliga fans like most?

2. Bundesliga fans show strongest brand affinity for Sofascore (52.43×), Leon Robinson (98.2×), and adidas Women (60.4×) over the country average.

04

Where do 2. Bundesliga fans live in United States?

2. Bundesliga fans in United States are most concentrated in Florida (reach ~100K), New York (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do 2. Bundesliga fans also like?

Beyond 2. Bundesliga itself, the audience over-indexes on Leon Robinson (98.2×), adidas Women (60.4×), Redbook (36.18×), and City Bank (13.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See 2. Bundesliga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 2. Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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