Rascasse Audience Intelligence

Broadcasting of sports events Audience in United States

A data profile of the people who buy, follow and care about Broadcasting of sports events in United States — modelled from more than twelve digital signal sources. Broadcasting of sports events has an estimated audience of 11,658,218 people in United States.

#2009among Topic in United States#220in Movies & TV

The average Broadcasting of sports events fan in United States is 36.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, New York.

Top brand affinities include Ultimate Fighting Championship, Summer Olympic Games, Team sport, with strongest over-indexing on Ultimate Fighting Championship (5.05× the country average).

Demographically, the Broadcasting of sports events audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.

The typical Broadcasting of sports events fan in United States is more male, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for Ultimate Fighting Championship.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broadcasting of sports events profile in United States.

Audience size
11.7M
in United States
Gender
23.0%♀
77.0% male
Age
36.8
average years
Country rank
#3067
Topic in United States
Fig. 01

Search interest · 12-month trend

+133%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broadcasting of sports events fans

23.0% are female, 77.0% are male, average age 36.8.

Fig. 02

Gender split

23.0%
Female
77.0%
Male
Demographic split for Broadcasting of sports events audience in United States
MetricValue
Female23.0%
Male77.0%
Average age36.8
Estimated audience size11,658,218
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Broadcasting of sports events audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

34.1%

of the worldwide Broadcasting of sports events audience comes from United States.

Worldwide audience distribution share by country for Broadcasting of sports events
CountryShare
United States34.1%
Italy8.8%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broadcasting of sports events audience in United States is strongest.

Fig. 05

Top regions by affinity

Broadcasting of sports events fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~100K1.22×
02Florida~700K0.93×
03New York~600K0.93×
04Texas~900K0.92×
Fig. 06

Affinity by region

Affinity by region — Broadcasting of sports events, United States
0.92×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broadcasting of sports events audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broadcasting of sports events audience
#·InterestCategoryAffinity×
01World Boxing CouncilSports11.05×
02Professional boxingSports10.95×
03Summer Olympic GamesSports10.64×
04HandballSports9.71×
05Heavyweight (MMA)Sports9.34×
06Boxing ringSports9.07×
07Lightweight (MMA)Sports9.04×
08Arnold SchwarzeneggerMovies & TV7.93×
09ESPN2Sports7.60×
10GrapplingSports6.72×
11JudoSports6.32×
12Ultimate Fighting ChampionshipSports5.05×
13Combat sportSports4.61×
14Mixed martial artsSports4.26×
15WrestlingSports4.11×
16Team sportSports3.77×
17Martial artsSports3.54×
18FIFA World CupSports2.66×
19NBASports2.25×
20FIFA World Cup 2026Sports1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broadcasting of sports events audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broadcasting of sports events audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.35×
Social Media UsageJOY1.13×
PatriotismCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broadcasting of sports events audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.53×
MindfulnessBALANCE0.54×
Community OrientationOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broadcasting of sports events have in United States?

Broadcasting of sports events has an estimated audience of 11,658,218 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Broadcasting of sports events fans?

23.0% of Broadcasting of sports events fans are female, 77.0% are male, with an average age of 36.8 years.

03

Which brands do Broadcasting of sports events fans like most?

Broadcasting of sports events fans show strongest brand affinity for Ultimate Fighting Championship (5.05×), Summer Olympic Games (10.64×), and Team sport (3.77×) over the country average.

04

Where do Broadcasting of sports events fans live in United States?

Broadcasting of sports events fans in United States are most concentrated in Texas (reach ~900K), Florida (reach ~700K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Broadcasting of sports events fans also like?

Beyond Broadcasting of sports events itself, the audience over-indexes on Summer Olympic Games (10.64×), Team sport (3.77×), Mixed martial arts (4.26×), and Arnold Schwarzenegger (7.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Broadcasting of sports events audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Broadcasting of sports events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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