Broadcasting of sports events Audience in United States
Broadcasting of sports events has an estimated audience of 11,658,218 people in United States. 23.0% are female, 77.0% are male, average age 36.8. Top regions: Florida, Texas, Iowa. Top brand affinities: Summer Olympic Games, Ultimate Fighting Championship, Team sport, Arnold Schwarzenegger, Mixed martial arts.
The average Broadcasting of sports events fan in United States is 36.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Iowa. Top brand affinities include Summer Olympic Games, Ultimate Fighting Championship, Team sport, with strongest over-indexing on Summer Olympic Games (10.64× the country average). Demographically, the Broadcasting of sports events audience skews more male with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Broadcasting of sports events fans
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 36.8 |
| Estimated audience size | 11,658,218 |
Audience persona
The typical Broadcasting of sports events fan in United States is more male, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Summer Olympic Games.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 289,018 | 0.37× |
| Texas | 287,360 | 0.29× |
| Iowa | 285,428 | 2.97× |
| New York | 244,589 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Summer Olympic Games | 10.64× | Sports |
| Ultimate Fighting Championship | 5.05× | Sports |
| Team sport | 3.77× | Sports |
| Arnold Schwarzenegger | 7.93× | Movies & TV |
| Mixed martial arts | 4.26× | Sports |
| Grappling | 6.72× | Sports |
| Combat sport | 4.61× | Sports |
| ESPN2 | 7.6× | Sports |
| Heavyweight (MMA) | 9.34× | Sports |
| Martial arts | 3.54× | Sports |
| NBA | 2.25× | Sports |
| Wrestling | 4.11× | Sports |
| Judo | 6.32× | Sports |
| Handball | 9.71× | Sports |
| Professional boxing | 10.95× | Sports |
| FIFA World Cup | 2.66× | Sports |
| Boxing ring | 9.07× | Sports |
| Jon Jones | 10.15× | Sports |
| World Boxing Council | 11.05× | Sports |
| Lightweight (MMA) | 9.04× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.29 |
| Sports Activity | POWER | 1.1 |
| Luxury Orientation | PREMIUM | 1.1 |
| Risk Appetite | THRILL | 1.08 |
| Urban Lifestyle | OPEN | 1.07 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.1% |
| Italy | 8.8% |
| United Kingdom | 6.3% |
See Broadcasting of sports events audiences in other countries
- Broadcasting of sports events — Germany
- Broadcasting of sports events — United Kingdom
- Broadcasting of sports events — France
- Broadcasting of sports events — Italy
- Broadcasting of sports events — Spain
- Broadcasting of sports events — Brazil
- Broadcasting of sports events — Japan
- Broadcasting of sports events — South Korea
- Broadcasting of sports events — India
More Movies & TV audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Broadcasting of sports events have in United States?
Broadcasting of sports events has an estimated audience of 11,658,218 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Broadcasting of sports events fans?
23.0% of Broadcasting of sports events fans are female, 77.0% are male, with an average age of 36.8 years.
Which brands do Broadcasting of sports events fans like most?
Broadcasting of sports events fans show strongest brand affinity for Summer Olympic Games (10.64×), Ultimate Fighting Championship (5.05×), and Team sport (3.77×) over the country average.
Where do Broadcasting of sports events fans live in United States?
Broadcasting of sports events fans in United States are most concentrated in Florida (reach 289,018), Texas (reach 287,360), and Iowa (reach 285,428). These three regions account for the largest share of the active audience.
What other brands do Broadcasting of sports events fans also like?
Beyond Broadcasting of sports events itself, the audience over-indexes on Ultimate Fighting Championship (5.05×), Team sport (3.77×), Arnold Schwarzenegger (7.93×), and Mixed martial arts (4.26×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Broadcasting of sports events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.