Martial arts Audience in United States
Martial arts has an estimated audience of 41,189,494 people in United States. 34.4% are female, 65.6% are male, average age 38.8. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Aaron Rodgers.
Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (17.38× the country average). Demographically, the Martial arts audience skews more male with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Martial arts fans
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 38.8 |
| Estimated audience size | 41,189,494 |
Audience persona
The typical Martial arts fan in United States is more male, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 17.38× | Internet & Social Media |
| Capital One | 15.22× | Business & Career |
| Indeed.com | 14.42× | Business & Career |
| CarGurus | 19.71× | Cars & Mobility |
| Aaron Rodgers | 17.64× | Sports |
| Enterprise Rent-A-Car | 15.53× | Cars & Mobility |
| Google News | 13.85× | News |
| Circle K | 15.93× | Shopping |
| Beetlejuice | 10.86× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| AccuWeather | 13.01× | Home & Garden |
| Bruce Willis | 14.58× | Movies & TV |
| DeviantArt | 14.16× | Internet & Social Media |
| ICloud | 18.11× | Technology & Electronics |
| Diabetes mellitus awareness | 12.48× | Health |
| Khan Academy | 14.99× | Business & Career |
| Apple Store | 13.97× | Shopping |
| Margot Robbie | 15.04× | Movies & TV |
| Zac Efron | 15.53× | Movies & TV |
| Luka Dončić | 17.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.37 |
| Patriotism | CONSERVATISM | 1.33 |
| Early Adopter Mentality | POWER | 1.26 |
| Risk Appetite | THRILL | 1.25 |
| Extroversion | THRILL | 1.22 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
See Martial arts audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.