Rascasse Audience Intelligence

Martial arts Audience in United States

A data profile of the people who buy, follow and care about Martial arts in United States — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 41,189,494 people in United States.

#7among Sport in United States#394among Topic in United States#26in Sports

The average Martial arts fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mixed martial arts, Boxing, Superman, with strongest over-indexing on Mixed martial arts (3.28× the country average).

Demographically, the Martial arts audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Martial arts fan in United States is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Mixed martial arts.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Martial arts profile in United States.

Audience size
41.2M
in United States
Gender
34.4%♀
65.6% male
Age
38.8
average years
Country rank
#550
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Martial arts fans

34.4% are female, 65.6% are male, average age 38.8.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Martial arts audience in United States
MetricValue
Female34.4%
Male65.6%
Average age38.8
Estimated audience size41,189,494
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Martial arts audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Martial arts audience comes from United States.

Worldwide audience distribution share by country for Martial arts
CountryShare
United States23.1%
United Kingdom4.9%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Martial arts audience in United States is strongest.

Fig. 05

Top regions by affinity

Martial arts fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~2.5M2.31×
02Oregon~800K1.62×
03California~6.5M1.38×
04Utah~500K1.36×
05Washington~1M1.32×
06Idaho~300K1.31×
07Texas~4.5M1.27×
08Colorado~700K1.11×
09New Jersey~1M1.10×
10Arkansas~400K1.09×
11Arizona~900K1.07×
12Georgia~1.5M1.06×
13Florida~3M1.03×
14Nevada~400K1.03×
15Hawaii~200K1.02×
16Vermont~70K1.01×
17North Carolina~1M1.00×
18New York~2.5M0.99×
19Maryland~700K0.99×
20Oklahoma~500K0.99×
21Kansas~300K0.99×
22Ohio~1M0.98×
23Illinois~1.5M0.97×
24Alaska~80K0.96×
25North Dakota~80K0.94×
26Michigan~1M0.93×
27Wisconsin~600K0.92×
28New Mexico~200K0.92×
29Washington, District of Columbia~100K0.92×
30Tennessee~700K0.90×
31Missouri~600K0.90×
32Minnesota~500K0.90×
33Massachusetts~700K0.89×
34Nebraska~200K0.89×
35Alabama~500K0.88×
36Pennsylvania~1M0.87×
37South Carolina~500K0.87×
38Kentucky~400K0.87×
39Connecticut~400K0.87×
40Delaware~100K0.87×
41Indiana~600K0.86×
42Louisiana~500K0.86×
43Rhode Island~100K0.86×
44Mississippi~300K0.85×
45Montana~100K0.85×
46Iowa~300K0.84×
47South Dakota~80K0.84×
48West Virginia~200K0.83×
49Maine~100K0.83×
50New Hampshire~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Martial arts, United States
0.80×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martial arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martial arts audience
#·InterestCategoryAffinity×
01BoxingSports4.54×
02GrapplingSports4.35×
03AikidoSports4.27×
04Anthony JoshuaSports4.15×
05KarateSports3.82×
06JudoSports3.74×
07TaekwondoSports3.68×
08Broadcasting of sports eventsMovies & TV3.54×
09Mixed martial artsSports3.28×
10Self-defenseSports2.30×
11Chuck NorrisMovies & TV2.09×
12CBS SportsMovies & TV1.81×
13Ultimate Fighting ChampionshipSports1.79×
14FandomLiterature1.73×
15Movie theaterMovies & TV1.70×
16Creative CommonsTechnology & Electronics1.65×
17NASDAQBusiness & Career1.63×
18PokémonGames1.60×
19Anime and manga fandomLiterature1.59×
20SupermanMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martial arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Martial arts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
Risk AppetiteTHRILL1.27×
Early Adopter MentalityPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Martial arts audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Quality AwarenessPREMIUM0.79×
Price SensitivityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Martial arts have in United States?

Martial arts has an estimated audience of 41,189,494 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Martial arts fans?

34.4% of Martial arts fans are female, 65.6% are male, with an average age of 38.8 years.

03

Which brands do Martial arts fans like most?

Martial arts fans show strongest brand affinity for Mixed martial arts (3.28×), Boxing (4.54×), and Superman (1.53×) over the country average.

04

Where do Martial arts fans live in United States?

Martial arts fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~4.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Martial arts fans also like?

Beyond Martial arts itself, the audience over-indexes on Boxing (4.54×), Superman (1.53×), Grappling (4.35×), and Judo (3.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Martial arts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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