Martial arts Audience in United States
Martial arts has an estimated audience of 41,189,494 people in United States. 34.4% are female, 65.6% are male, average age 38.8. Top brand affinities: Vocal harmony, Grinch, Goop, Historic site, Governor of Michigan.
Top brand affinities include Vocal harmony, Grinch, Goop, with strongest over-indexing on Vocal harmony (13.5× the country average). Demographically, the Martial arts audience skews more male with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Martial arts fans
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 38.8 |
| Estimated audience size | 41,189,494 |
Audience persona
The typical Martial arts fan in United States is more male, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 13.5× | Music & Radio |
| Grinch | 10.73× | Movies & TV |
| Goop | 13.9× | Internet & Social Media |
| Historic site | 9.73× | Arts & Culture |
| Governor of Michigan | 16.35× | Politics & Society |
| Wok | 12.2× | Food & Beverages |
| Hibachi | 13.31× | Food & Beverages |
| Hipster | 16.1× | Politics & Society |
| Google Home | 10.43× | Technology & Electronics |
| Israel | 3.4× | Travel & Leisure |
| Fairy godmother | 11.23× | Literature |
| No Escape (1994 film) | 16.84× | Movies & TV |
| Mathcore | 11.6× | Music & Radio |
| TV Fanatic | 14.66× | Movies & TV |
| La Jolla | 12.42× | Travel & Leisure |
| Grace Slick | 11.78× | Music & Radio |
| El Paso County, Colorado | 16.62× | Travel & Leisure |
| Cherish (group) | 13.74× | Music & Radio |
| Guitarist (magazine) | 13.59× | Music & Radio |
| headspace | 10.39× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.37 |
| Patriotism | CONSERVATISM | 1.33 |
| Early Adopter Mentality | POWER | 1.26 |
| Risk Appetite | THRILL | 1.25 |
| Extroversion | THRILL | 1.22 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
See Martial arts audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.