A data profile of the people who buy, follow and care about Martial arts in Spain — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 4,806,154 people in Spain.
Martial arts has an estimated audience of 4,806,154 people in Spain. 32.1% are female, 67.9% are male, average age 41.8. Top brand affinities: Boxing, Self-defense, Local food, Canada, Superman.
Top brand affinities include Boxing, Self-defense, Local food, with strongest over-indexing on Boxing (5.15× the country average).
Demographically, the Martial arts audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Risk Appetite.
The typical Martial arts fan in Spain is more male, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Boxing.
The key figures that characterise the Martial arts profile in Spain.
32.1% are female, 67.9% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 41.8 |
| Estimated audience size | 4,806,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Martial arts audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.9% |
| Italy | 4.1% |
The strongest cross-interests of the Martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boxing | Sports | 5.15× | ||
| 02 | Bowling | Sports | 5.15× | ||
| 03 | Grappling | Sports | 4.97× | ||
| 04 | Self-defense | Sports | 4.79× | ||
| 05 | Broadcasting of sports events | Movies & TV | 4.34× | ||
| 06 | Judo | Sports | 4.28× | ||
| 07 | Karate | Sports | 4.20× | ||
| 08 | Ultimate Fighting Championship | Sports | 2.37× | ||
| 09 | Mixed martial arts | Sports | 2.36× | ||
| 10 | Local food | Food & Beverages | 2.18× | ||
| 11 | Copa del Rey | Sports | 2.11× | ||
| 12 | Superman | Movies & TV | 1.78× | ||
| 13 | FilmAffinity | Movies & TV | 1.69× | ||
| 14 | RTVE | Movies & TV | 1.67× | ||
| 15 | Loterías y Apuestas del Estado | Games | 1.58× | ||
| 16 | Canada | Travel & Leisure | 1.56× | ||
| 17 | Banco Sabadell | Business & Career | 1.56× | ||
| 18 | Movistar+ | Movies & TV | 1.53× | ||
| 19 | Drawing | Home & Garden | 1.52× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.33× | |
| Risk Appetite | THRILL | 1.28× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Design Affinity | PREMIUM | 0.80× | |
| DIY Mentality | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.