A data profile of the people who buy, follow and care about Swimming in Spain — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 7,659,904 people in Spain.
The average Swimming fan in Spain is 45.2 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include ONCE (cycling team), Healthy habits, UEFA Europa League, with strongest over-indexing on ONCE (cycling team) (1.54× the country average).
Demographically, the Swimming audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Swimming fan in Spain is balanced, around 45.2 years old, with strong Career Orientation tendencies and a notable affinity for ONCE (cycling team).
The key figures that characterise the Swimming profile in Spain.
50.8% are female, 49.2% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 45.2 |
| Estimated audience size | 7,659,904 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Swimming audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
Where the Swimming audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~500K | 1.20× | |
| 02 | Balearic Islands | ~300K | 1.20× | |
| 03 | Navarre | ~100K | 1.15× | |
| 04 | Catalonia | ~1.5M | 1.14× | |
| 05 | Aragon | ~200K | 1.09× | |
| 06 | Basque Autonomous Country | ~300K | 1.03× | |
| 07 | Comunidad Valenciana | ~900K | 0.99× | |
| 08 | La Rioja | ~50K | 0.99× | |
| 09 | Cantabria | ~90K | 0.98× | |
| 10 | Andalusia | ~1.5M | 0.97× | |
| 11 | Principality of Asturias | ~200K | 0.94× | |
| 12 | Community of Madrid | ~1M | 0.93× | |
| 13 | Region of Murcia | ~200K | 0.93× | |
| 14 | Castile and León | ~300K | 0.91× | |
| 15 | Galicia | ~300K | 0.89× | |
| 16 | Castilla-La Mancha | ~300K | 0.89× | |
| 17 | Extremadura | ~100K | 0.88× |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports bra | Fashion & Accessoires | 2.62× | ||
| 02 | Human swimming | Sports | 2.44× | ||
| 03 | Fun run | Sports | 2.38× | ||
| 04 | SCOTT Sports | Cars & Mobility | 2.20× | ||
| 05 | Orbea | Cars & Mobility | 2.17× | ||
| 06 | Nightwear | Fashion & Accessoires | 1.98× | ||
| 07 | Table tennis | Sports | 1.93× | ||
| 08 | EA Sports FC | Games | 1.80× | ||
| 09 | Healthy habits | Health | 1.69× | ||
| 10 | Manchester City F.C. | Sports | 1.69× | ||
| 11 | Inter Milan | Sports | 1.61× | ||
| 12 | UEFA Europa League | Sports | 1.59× | ||
| 13 | Sportswear (fashion) | Fashion & Accessoires | 1.56× | ||
| 14 | Argentina national football team | Sports | 1.56× | ||
| 15 | Sofascore | Sports | 1.56× | ||
| 16 | ONCE (cycling team) | Sports | 1.54× | ||
| 17 | Road running | Sports | 1.53× | ||
| 18 | Middle-distance running | Sports | 1.53× | ||
| 19 | Basic Fit | Sports | 1.52× | ||
| 20 | Manchester United F.C. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.16× | |
| Patriotism | CONSERVATISM | 1.14× | |
| Sustainability | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.84× | |
| Spirituality | BALANCE | 0.88× | |
| Price Sensitivity | PREMIUM | 0.90× |
Swimming has an estimated audience of 7,659,904 people in Spain, concentrated in Catalonia and Andalusia.
50.8% of Swimming fans are female, 49.2% are male, with an average age of 45.2 years.
Swimming fans show strongest brand affinity for ONCE (cycling team) (1.54×), Healthy habits (1.69×), and UEFA Europa League (1.59×) over the country average.
Swimming fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1.5M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Swimming itself, the audience over-indexes on Healthy habits (1.69×), UEFA Europa League (1.59×), Manchester City F.C. (1.69×), and Basic Fit (1.52×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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