Swimming Audience in Spain
Swimming has an estimated audience of 7,659,904 people in Spain. 50.8% are female, 49.2% are male, average age 45.2. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: ONCE (cycling team), Healthy habits, Basic Fit, Manchester City F.C., UEFA Europa League.
The average Swimming fan in Spain is 45.2 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include ONCE (cycling team), Healthy habits, Basic Fit, with strongest over-indexing on ONCE (cycling team) (1.54× the country average). Demographically, the Swimming audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Swimming fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 45.2 |
| Estimated audience size | 7,659,904 |
Audience persona
The typical Swimming fan in Spain is balanced, around 45.2 years old, with strong Sports Activity tendencies and a notable affinity for ONCE (cycling team).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,590,053 | 1.15× |
| Andalusia | 1,453,263 | 0.97× |
| Community of Madrid | 1,190,748 | 0.92× |
| Comunidad Valenciana | 849,193 | 0.99× |
| Canary Islands | 473,167 | 1.24× |
| Galicia | 306,899 | 0.86× |
| Basque Autonomous Country | 297,311 | 1.04× |
| Castile and León | 295,445 | 0.88× |
| Balearic Islands | 273,084 | 1.27× |
| Castilla-La Mancha | 258,487 | 0.83× |
| Region of Murcia | 233,192 | 0.89× |
| Aragon | 228,742 | 1.13× |
| Principality of Asturias | 162,815 | 0.9× |
| Extremadura | 122,067 | 0.74× |
| Navarre | 121,996 | 1.27× |
| Cantabria | 91,498 | 0.95× |
| La Rioja | 48,839 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ONCE (cycling team) | 1.54× | Sports |
| Healthy habits | 1.69× | Health |
| Basic Fit | 1.52× | Sports |
| Manchester City F.C. | 1.69× | Sports |
| UEFA Europa League | 1.59× | Sports |
| Manchester United F.C. | 1.51× | Sports |
| Nightwear | 1.98× | Fashion & Accessoires |
| Road running | 1.53× | Sports |
| Inter Milan | 1.61× | Sports |
| Sports bra | 2.62× | Fashion & Accessoires |
| Orbea | 2.17× | Cars & Mobility |
| Sportswear (fashion) | 1.56× | Fashion & Accessoires |
| Sofascore | 1.56× | Sports |
| Fun run | 2.38× | Sports |
| Human swimming | 2.44× | Sports |
| Argentina national football team | 1.56× | Sports |
| SCOTT Sports | 2.2× | Cars & Mobility |
| Table tennis | 1.93× | Sports |
| Cervélo | 2.02× | Cars & Mobility |
| Middle-distance running | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.21 |
| Luxury Orientation | PREMIUM | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
| Healthy Lifestyle | BALANCE | 1.08 |
| Social Media Usage | JOY | 1.05 |
| Need for Security | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
See Swimming audiences in other countries
More Sport audiences in Spain
- Soccer (21,263,973)
- Basketball (12,580,217)
- Golf (9,452,483)
- Baseball (6,465,515)
- Volleyball (6,321,908)
Frequently asked questions
How many fans does Swimming have in Spain?
Swimming has an estimated audience of 7,659,904 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Swimming fans?
50.8% of Swimming fans are female, 49.2% are male, with an average age of 45.2 years.
Which brands do Swimming fans like most?
Swimming fans show strongest brand affinity for ONCE (cycling team) (1.54×), Healthy habits (1.69×), and Basic Fit (1.52×) over the country average.
Where do Swimming fans live in Spain?
Swimming fans in Spain are most concentrated in Catalonia (reach 1,590,053), Andalusia (reach 1,453,263), and Community of Madrid (reach 1,190,748). These three regions account for the largest share of the active audience.
What other brands do Swimming fans also like?
Beyond Swimming itself, the audience over-indexes on Healthy habits (1.69×), Basic Fit (1.52×), Manchester City F.C. (1.69×), and UEFA Europa League (1.59×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.