A data profile of the people who buy, follow and care about Baseball in Spain — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 6,465,515 people in Spain.
The average Baseball fan in Spain is 41.6 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Loterías y Apuestas del Estado, Portugal, Cajamar, with strongest over-indexing on Loterías y Apuestas del Estado (1.76× the country average).
Demographically, the Baseball audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Baseball fan in Spain is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Loterías y Apuestas del Estado.
The key figures that characterise the Baseball profile in Spain.
47.0% are female, 53.0% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 41.6 |
| Estimated audience size | 6,465,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Baseball audience comes from Spain.
| Country | Share |
|---|---|
| United States | 29.9% |
| Japan | 8.0% |
| China | 4.6% |
Where the Baseball audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~100K | 1.48× | |
| 02 | Community of Madrid | ~1.5M | 1.23× | |
| 03 | Catalonia | ~1.5M | 1.21× | |
| 04 | Canary Islands | ~400K | 1.16× | |
| 05 | Comunidad Valenciana | ~800K | 1.06× | |
| 06 | Basque Autonomous Country | ~300K | 1.06× | |
| 07 | Balearic Islands | ~200K | 0.98× | |
| 08 | Region of Murcia | ~200K | 0.97× | |
| 09 | Aragon | ~200K | 0.97× | |
| 10 | La Rioja | ~40K | 0.96× | |
| 11 | Galicia | ~300K | 0.94× | |
| 12 | Castilla-La Mancha | ~200K | 0.94× | |
| 13 | Castile and León | ~300K | 0.90× | |
| 14 | Cantabria | ~70K | 0.89× | |
| 15 | Principality of Asturias | ~100K | 0.88× | |
| 16 | Extremadura | ~100K | 0.87× | |
| 17 | Andalusia | ~1M | 0.86× |
The strongest cross-interests of the Baseball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ana de Armas | Movies & TV | 2.20× | ||
| 02 | Argent | Music & Radio | 2.19× | ||
| 03 | Google Calendar | Internet & Social Media | 2.13× | ||
| 04 | Demi Moore | Movies & TV | 1.93× | ||
| 05 | MLB | Sports | 1.82× | ||
| 06 | Loterías y Apuestas del Estado | Games | 1.76× | ||
| 07 | Cajamar | Business & Career | 1.74× | ||
| 08 | JYSK | Home & Garden | 1.74× | ||
| 09 | Spar (retailer) | Shopping | 1.74× | ||
| 10 | Elche CF | Sports | 1.73× | ||
| 11 | Google Drive | Technology & Electronics | 1.70× | ||
| 12 | OneDrive | Technology & Electronics | 1.67× | ||
| 13 | Moodle | Technology & Electronics | 1.60× | ||
| 14 | ICloud | Technology & Electronics | 1.58× | ||
| 15 | Tombola (bingo company) | Games | 1.57× | ||
| 16 | Creative Commons | Technology & Electronics | 1.56× | ||
| 17 | Germany | Travel & Leisure | 1.55× | ||
| 18 | Zara Kids | Fashion & Accessoires | 1.53× | ||
| 19 | El Mundo (Colombia) | News | 1.51× | ||
| 20 | Portugal | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.22× | |
| Career Orientation | POWER | 1.12× | |
| Family Orientation | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.79× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Extroversion | THRILL | 0.81× |
Baseball has an estimated audience of 6,465,515 people in Spain, concentrated in Catalonia and Community of Madrid.
47.0% of Baseball fans are female, 53.0% are male, with an average age of 41.6 years.
Baseball fans show strongest brand affinity for Loterías y Apuestas del Estado (1.76×), Portugal (1.5×), and Cajamar (1.74×) over the country average.
Baseball fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1.5M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Baseball itself, the audience over-indexes on Portugal (1.5×), Cajamar (1.74×), Ana de Armas (2.2×), and El Mundo (Colombia) (1.51×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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