Baseball Audience in Spain
Baseball has an estimated audience of 6,465,515 people in Spain. 47.0% are female, 53.0% are male, average age 41.6. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Loterías y Apuestas del Estado, Ana de Armas, Portugal, Cajamar, Google Drive.
The average Baseball fan in Spain is 41.6 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Loterías y Apuestas del Estado, Ana de Armas, Portugal, with strongest over-indexing on Loterías y Apuestas del Estado (1.76× the country average). Demographically, the Baseball audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Baseball fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 41.6 |
| Estimated audience size | 6,465,515 |
Audience persona
The typical Baseball fan in Spain is balanced, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Loterías y Apuestas del Estado.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,426,551 | 1.22× |
| Community of Madrid | 1,351,199 | 1.24× |
| Andalusia | 1,075,719 | 0.85× |
| Comunidad Valenciana | 776,510 | 1.07× |
| Canary Islands | 387,986 | 1.2× |
| Galicia | 277,877 | 0.92× |
| Basque Autonomous Country | 259,550 | 1.07× |
| Castile and León | 240,398 | 0.85× |
| Castilla-La Mancha | 238,667 | 0.91× |
| Region of Murcia | 211,888 | 0.96× |
| Balearic Islands | 176,723 | 0.97× |
| Aragon | 163,168 | 0.96× |
| Navarre | 145,462 | 1.8× |
| Principality of Asturias | 116,669 | 0.77× |
| Extremadura | 95,390 | 0.68× |
| Cantabria | 57,553 | 0.71× |
| La Rioja | 34,894 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loterías y Apuestas del Estado | 1.76× | Games |
| Ana de Armas | 2.2× | Movies & TV |
| Portugal | 1.5× | Travel & Leisure |
| Cajamar | 1.74× | Business & Career |
| Google Drive | 1.7× | Technology & Electronics |
| El Mundo (Colombia) | 1.51× | News |
| Elche CF | 1.73× | Sports |
| OneDrive | 1.67× | Technology & Electronics |
| Google Calendar | 2.13× | Internet & Social Media |
| Moodle | 1.6× | Technology & Electronics |
| JYSK | 1.74× | Home & Garden |
| Spar (retailer) | 1.74× | Shopping |
| Office 365 | 1.69× | Technology & Electronics |
| Tombola (bingo company) | 1.57× | Games |
| MLB | 1.82× | Sports |
| Richard Gere | 1.69× | Movies & TV |
| Demi Moore | 1.93× | Movies & TV |
| ICloud | 1.58× | Technology & Electronics |
| Clint Eastwood | 1.59× | Movies & TV |
| Creative Commons | 1.56× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.15 |
| Community Orientation | OPEN | 1.12 |
| Tradition | CONSERVATISM | 1.08 |
| Social Media Usage | JOY | 0.99 |
| Sports Activity | POWER | 0.97 |
| DIY Mentality | THRILL | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Japan | 8.0% |
| China | 4.6% |
See Baseball audiences in other countries
More Sport audiences in Spain
- Soccer (21,263,973)
- Basketball (12,580,217)
- Golf (9,452,483)
- Swimming (7,659,904)
- Volleyball (6,321,908)
Frequently asked questions
How many fans does Baseball have in Spain?
Baseball has an estimated audience of 6,465,515 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Baseball fans?
47.0% of Baseball fans are female, 53.0% are male, with an average age of 41.6 years.
Which brands do Baseball fans like most?
Baseball fans show strongest brand affinity for Loterías y Apuestas del Estado (1.76×), Ana de Armas (2.2×), and Portugal (1.5×) over the country average.
Where do Baseball fans live in Spain?
Baseball fans in Spain are most concentrated in Catalonia (reach 1,426,551), Community of Madrid (reach 1,351,199), and Andalusia (reach 1,075,719). These three regions account for the largest share of the active audience.
What other brands do Baseball fans also like?
Beyond Baseball itself, the audience over-indexes on Ana de Armas (2.2×), Portugal (1.5×), Cajamar (1.74×), and Google Drive (1.7×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.