A data profile of the people who buy, follow and care about MLB in Spain — modelled from more than twelve digital signal sources. MLB has an estimated audience of 2,711,927 people in Spain.
The average MLB fan in Spain is 39.2 years old, balanced, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Loterías y Apuestas del Estado, Food, Pets, with strongest over-indexing on Loterías y Apuestas del Estado (3.53× the country average).
Demographically, the MLB audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical MLB fan in Spain is balanced, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Loterías y Apuestas del Estado.
The key figures that characterise the MLB profile in Spain.
46.0% are female, 54.0% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 39.2 |
| Estimated audience size | 2,711,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide MLB audience comes from Spain.
| Country | Share |
|---|---|
| United States | 35.2% |
| Dominican Republic | 11.2% |
| Japan | 9.8% |
Where the MLB audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~800K | 1.72× | |
| 02 | Canary Islands | ~200K | 1.65× | |
| 03 | Navarre | ~50K | 1.42× | |
| 04 | Catalonia | ~600K | 1.12× | |
| 05 | Galicia | ~100K | 1.12× | |
| 06 | Aragon | ~80K | 1.10× | |
| 07 | Castile and León | ~100K | 0.95× | |
| 08 | Principality of Asturias | ~60K | 0.90× | |
| 09 | Cantabria | ~30K | 0.90× | |
| 10 | La Rioja | ~20K | 0.90× | |
| 11 | Comunidad Valenciana | ~300K | 0.89× | |
| 12 | Basque Autonomous Country | ~90K | 0.88× | |
| 13 | Balearic Islands | ~70K | 0.86× | |
| 14 | Castilla-La Mancha | ~90K | 0.84× | |
| 15 | Region of Murcia | ~60K | 0.68× | |
| 16 | Andalusia | ~300K | 0.64× | |
| 17 | Extremadura | ~30K | 0.52× |
The strongest cross-interests of the MLB audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adult education | Business & Career | 3.64× | ||
| 02 | Loterías y Apuestas del Estado | Games | 3.53× | ||
| 03 | Robert De Niro | Movies & TV | 3.39× | ||
| 04 | Creative Commons | Technology & Electronics | 3.35× | ||
| 05 | Spar (retailer) | Shopping | 3.24× | ||
| 06 | Motel | Travel & Leisure | 3.19× | ||
| 07 | Demi Moore | Movies & TV | 3.12× | ||
| 08 | Garden centre | Home & Garden | 3.07× | ||
| 09 | Middle school | Business & Career | 2.67× | ||
| 10 | Richard Gere | Movies & TV | 2.57× | ||
| 11 | Philippines | Travel & Leisure | 2.36× | ||
| 12 | JYSK | Home & Garden | 2.27× | ||
| 13 | Germany | Travel & Leisure | 2.26× | ||
| 14 | Google Drive | Technology & Electronics | 1.99× | ||
| 15 | Food | Food & Beverages | 1.72× | ||
| 16 | Barcelona | Travel & Leisure | 1.69× | ||
| 17 | Baseball | Sports | 1.66× | ||
| 18 | Pets | Pets & Animals | 1.63× | ||
| 19 | Parfois (fashion accessories) | Fashion & Accessoires | 1.63× | ||
| 20 | Televisions | Technology & Electronics | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Community Orientation | OPEN | 1.57× | |
| Need for Security | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Sports Activity | POWER | 0.83× | |
| Individualism | JOY | 0.85× |
MLB has an estimated audience of 2,711,927 people in Spain, concentrated in Community of Madrid and Catalonia.
46.0% of MLB fans are female, 54.0% are male, with an average age of 39.2 years.
MLB fans show strongest brand affinity for Loterías y Apuestas del Estado (3.53×), Food (1.72×), and Pets (1.63×) over the country average.
MLB fans in Spain are most concentrated in Community of Madrid (reach ~800K), Catalonia (reach ~600K), and Andalusia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond MLB itself, the audience over-indexes on Food (1.72×), Pets (1.63×), Barcelona (1.69×), and Televisions (1.57×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for MLB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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