Rascasse Audience Intelligence

Chicago Bulls Audience in United States

A data profile of the people who buy, follow and care about Chicago Bulls in United States — modelled from more than twelve digital signal sources. Chicago Bulls has an estimated audience of 22,637,234 people in United States.

#12among Basketball in United States#18among Team in United States#96in Sports

The average Chicago Bulls fan in United States is 30.1 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Florida.

Top brand affinities include NBA playoffs, NBA Finals, WNBA, with strongest over-indexing on NBA playoffs (4.9× the country average).

Demographically, the Chicago Bulls audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago Bulls fan in United States is more male, around 30.1 years old, with strong Indulgence tendencies and a notable affinity for NBA playoffs.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago Bulls profile in United States.

Audience size
22.6M
in United States
Gender
38.0%♀
62.0% male
Age
30.1
average years
Country rank
#1406
Team in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago Bulls fans

38.0% are female, 62.0% are male, average age 30.1.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Chicago Bulls audience in United States
MetricValue
Female38.0%
Male62.0%
Average age30.1
Estimated audience size22,637,234
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Chicago Bulls audience in United States
Age bracketShare%
16-1947%
20-2921%
30-3914%
40-4911%
50+8%
Fig. 04

Worldwide distribution

51.0%

of the worldwide Chicago Bulls audience comes from United States.

Worldwide audience distribution share by country for Chicago Bulls
CountryShare
United States51.0%
Brazil8.2%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago Bulls audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago Bulls fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~8.5M11.47×
02Indiana~1M2.50×
03Iowa~400K1.93×
04Wisconsin~600K1.76×
05Mississippi~200K1.26×
06Nevada~200K1.06×
07Arizona~500K0.98×
08Florida~1.5M0.95×
09Michigan~600K0.95×
10Tennessee~400K0.89×
11Arkansas~200K0.86×
12Hawaii~80K0.86×
13Alabama~300K0.85×
14Georgia~600K0.84×
15Missouri~300K0.84×
16Kentucky~200K0.84×
17New Mexico~100K0.84×
18Ohio~600K0.83×
19North Carolina~600K0.82×
20South Dakota~40K0.82×
21South Carolina~300K0.81×
22Minnesota~300K0.78×
23Nebraska~90K0.77×
24Washington, District of Columbia~50K0.76×
25Louisiana~200K0.73×
26Oklahoma~200K0.73×
27Colorado~300K0.72×
28New York~900K0.70×
29Connecticut~200K0.70×
30Texas~1.5M0.69×
31Virginia~400K0.68×
32West Virginia~70K0.68×
33North Dakota~30K0.68×
34California~1.5M0.67×
35New Jersey~400K0.65×
36Massachusetts~300K0.63×
37Kansas~100K0.63×
38Maryland~200K0.61×
39Pennsylvania~500K0.59×
40Idaho~70K0.58×
41Delaware~40K0.57×
42Rhode Island~40K0.56×
43Montana~30K0.55×
44Maine~40K0.53×
45Alaska~20K0.51×
46Oregon~100K0.50×
47Washington~200K0.44×
48Vermont~20K0.44×
49Utah~90K0.43×
50New Hampshire~40K0.43×
Fig. 06

Affinity by region

Affinity by region — Chicago Bulls, United States
0.43×1.00×11.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago Bulls audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago Bulls audience
#·InterestCategoryAffinity×
01Luka DončićSports6.97×
02Kyrie IrvingSports5.52×
03NBA playoffsSports4.90×
04WNBASports4.88×
05NBA FinalsSports4.58×
06NBA TVSports4.49×
07Caitlin ClarkSports4.17×
08Michael JordanSports4.17×
09Rhianna (singer)Music & Radio4.01×
10New York KnicksSports3.01×
11Sneaker collectingFashion & Accessoires2.71×
12Department of Motor VehiclesCars & Mobility2.68×
13Curly HairBeauty & Wellness2.56×
14Lace wigBeauty & Wellness2.45×
15College basketballSports2.03×
16East Coast hip hopMusic & Radio2.00×
17College footballSports1.72×
18SpotifyInternet & Social Media1.56×
19Team sportSports1.54×
20Texas RoadhouseFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago Bulls audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago Bulls audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY0.93×
Early Adopter MentalityPOWER0.89×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago Bulls audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
SpiritualityBALANCE0.56×
Need for SecurityCONSERVATISM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago Bulls have in United States?

Chicago Bulls has an estimated audience of 22,637,234 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Chicago Bulls fans?

38.0% of Chicago Bulls fans are female, 62.0% are male, with an average age of 30.1 years.

03

Which brands do Chicago Bulls fans like most?

Chicago Bulls fans show strongest brand affinity for NBA playoffs (4.9×), NBA Finals (4.58×), and WNBA (4.88×) over the country average.

04

Where do Chicago Bulls fans live in United States?

Chicago Bulls fans in United States are most concentrated in Illinois (reach ~8.5M), California (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Chicago Bulls fans also like?

Beyond Chicago Bulls itself, the audience over-indexes on NBA Finals (4.58×), WNBA (4.88×), Luka Dončić (6.97×), and NBA TV (4.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

Related rankings

See Chicago Bulls audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Bulls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →