Chicago Bulls Audience in United States

Chicago Bulls logo

Chicago Bulls has an estimated audience of 22,726,410 people in United States. 38.0% are female, 62.0% are male, average age 30.1. Top regions: Illinois, California, Florida. Top brand affinities: NBA playoffs, NBA Finals, WNBA, Luka Dončić, Caitlin Clark.

The average Chicago Bulls fan in United States is 30.1 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Florida. Top brand affinities include NBA playoffs, NBA Finals, WNBA, with strongest over-indexing on NBA playoffs (4.9× the country average). Demographically, the Chicago Bulls audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Chicago Bulls fans

Demographic split for Chicago Bulls audience in United States
MetricValue
Female38.0%
Male62.0%
Average age30.1
Estimated audience size22,726,410

Audience persona

The typical Chicago Bulls fan in United States is more male, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for NBA playoffs.

Top regions in United States

Top regions ranked by reach for Chicago Bulls in United States
RegionReachAffinity
Illinois8,370,00011.61×
California1,848,6020.74×
Florida1,546,6191.01×
Texas1,427,0000.73×
Indiana1,040,2172.51×
New York939,5580.74×
Georgia619,5670.88×
Ohio612,7530.88×
North Carolina589,2450.86×
Wisconsin572,9011.68×
Michigan556,8310.94×
Arizona469,4841.01×
Pennsylvania463,1150.61×
Tennessee408,9070.9×
Virginia388,4800.7×
New Jersey387,5270.67×
Iowa347,5111.86×
Missouri300,1580.82×
Massachusetts296,2060.66×
Alabama286,5630.9×
South Carolina286,1390.84×
Colorado270,8170.76×
Kentucky254,3570.89×
Maryland249,6930.64×
Minnesota236,6810.73×
Mississippi235,1131.26×
Nevada234,1721.07×
Louisiana226,8570.77×
Washington188,7330.41×
Oklahoma176,6810.7×
Arkansas161,8580.86×
Connecticut158,3770.69×
Oregon130,6260.5×
Kansas110,3920.62×
New Mexico90,1660.79×
Utah84,5220.42×
Nebraska79,4600.7×
Hawaii73,2230.75×
West Virginia67,4030.64×
Idaho57,8630.51×
Washington, District of Columbia54,8400.8×
Rhode Island39,2530.54×
South Dakota38,3960.73×
Maine36,6490.45×
New Hampshire36,3570.41×
Delaware32,2620.51×
North Dakota29,0370.62×
Montana27,1190.43×
Alaska22,4210.46×
Vermont15,4580.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago Bulls audience
BrandAffinityCategory
NBA playoffs4.9×Sports
NBA Finals4.58×Sports
WNBA4.88×Sports
Luka Dončić6.97×Sports
Caitlin Clark4.17×Sports
NBA TV4.49×Sports
Michael Jordan4.17×Sports
Spotify1.56×Internet & Social Media
Lace wig2.45×Beauty & Wellness
Rhianna (singer)4.01×Music & Radio
Sneaker collecting2.71×Fashion & Accessoires
Curly Hair2.56×Beauty & Wellness
Department of Motor Vehicles2.68×Cars & Mobility
College football1.72×Sports
Texas Roadhouse1.52×Food & Beverages
New York Knicks3.01×Sports
Team sport1.54×Sports
Angel Reese3.69×Sports
College basketball2.03×Sports
Kyrie Irving5.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago Bulls audience
TraitClusterScore
Luxury OrientationPREMIUM2.54
LGBTQ+ IdentityOPEN1.87
Risk AppetiteTHRILL1.86
Early Adopter MentalityPOWER1.38
Sports ActivityPOWER1.08
Family OrientationCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Chicago Bulls
CountryShare
United States51.2%
Brazil8.2%
Canada3.4%

See Chicago Bulls audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Chicago Bulls have in United States?

Chicago Bulls has an estimated audience of 22,726,410 people in United States, concentrated in Illinois and California.

What is the gender split and age of Chicago Bulls fans?

38.0% of Chicago Bulls fans are female, 62.0% are male, with an average age of 30.1 years.

Which brands do Chicago Bulls fans like most?

Chicago Bulls fans show strongest brand affinity for NBA playoffs (4.9×), NBA Finals (4.58×), and WNBA (4.88×) over the country average.

Where do Chicago Bulls fans live in United States?

Chicago Bulls fans in United States are most concentrated in Illinois (reach 8,370,000), California (reach 1,848,602), and Florida (reach 1,546,619). These three regions account for the largest share of the active audience.

What other brands do Chicago Bulls fans also like?

Beyond Chicago Bulls itself, the audience over-indexes on NBA Finals (4.58×), WNBA (4.88×), Luka Dončić (6.97×), and Caitlin Clark (4.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Bulls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.