Rhianna (singer) Audience in United States

Rhianna (singer) logo

Rhianna (singer) has an estimated audience of 11,322,235 people in United States. Top regions: California, Texas, New York. Top brand affinities: Guy Fieri, Product design, Combat sport, UK garage, Stamp collecting.

Rhianna (singer) fans in United States are concentrated in California, with strong brand affinity for Guy Fieri. The audience is concentrated in California, Texas, New York. Top brand affinities include Guy Fieri, Product design, Combat sport, with strongest over-indexing on Guy Fieri (11.04× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Rhianna (singer) fans

Demographic split for Rhianna (singer) audience in United States
MetricValue
Estimated audience size11,322,235

Audience persona

The typical Rhianna (singer) fan in United States shows strong LGBTQ+ Identity tendencies and a notable affinity for Guy Fieri.

Top regions in United States

Top regions ranked by reach for Rhianna (singer) in United States
RegionReachAffinity
California1,384,8761.11×
Texas1,109,0891.14×
New York853,9521.35×
Florida853,2461.11×
Georgia529,8621.52×
Illinois438,1001.16×
Pennsylvania413,3091.08×
North Carolina411,7381.21×
Ohio356,4741.02×
New Jersey338,8081.18×
Michigan328,0091.11×
Virginia324,9831.18×
Maryland285,2581.47×
Massachusetts246,1811.1×
Tennessee245,5661.08×
Washington232,5931.02×
Arizona229,8000.99×
Indiana213,5581.03×
Alabama192,6791.22×
South Carolina192,5301.13×
Missouri190,2271.04×
Louisiana189,9371.3×
Colorado157,3340.88×
Wisconsin152,6750.9×
Minnesota143,1050.88×
Kentucky128,5670.91×
Oklahoma128,3851.02×
Connecticut124,6021.1×
Nevada121,6841.11×
Mississippi119,0821.28×
Oregon118,1020.91×
Arkansas90,5900.97×
Utah82,3340.81×
Kansas76,4380.86×
Iowa75,0690.8×
New Mexico53,1370.94×
Nebraska47,4300.84×
Hawaii44,9340.92×
Washington, District of Columbia43,6751.28×
Idaho41,5040.73×
West Virginia39,2380.74×
Rhode Island37,8031.05×
New Hampshire32,9180.74×
Delaware32,0241.03×
Maine29,2710.72×
Montana21,2250.68×
South Dakota18,0100.69×
Alaska17,4280.72×
North Dakota15,3880.66×
Vermont13,2650.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rhianna (singer) audience
BrandAffinityCategory
Guy Fieri11.04×Movies & TV
Product design2.71×Business & Career
Combat sport2.11×Sports
UK garage7×Music & Radio
Stamp collecting5.58×Home & Garden
Harlow12.84×Travel & Leisure
No Escape (1994 film)11.92×Movies & TV
Grinch4.1×Movies & TV
Electrolyte4.62×Health
Commercial mortgage6.11×Business & Career
La Jolla8.51×Travel & Leisure
Elsword15.03×Games
3D printing2.16×Technology & Electronics
Natural rubber1.75×Cars & Mobility
Anal gland24.61×Pets & Animals
Goop4.34×Internet & Social Media
Isometric exercise6.82×Sports
Throne of Glass5.68×Literature
Governor of Michigan5.59×Politics & Society
Historic site3.09×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rhianna (singer) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.25
MindfulnessBALANCE1.28
TravellingTHRILL1.25
Community OrientationOPEN1.21
Design AffinityPREMIUM1.21
Luxury OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Rhianna (singer)
CountryShare
United States33.9%
France8.6%
United Kingdom7.3%

See Rhianna (singer) audiences in other countries

More R&B audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Rhianna (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.