Rascasse Audience Intelligence

Rhianna (singer) Audience in United States

A data profile of the people who buy, follow and care about Rhianna (singer) in United States — modelled from more than twelve digital signal sources. Rhianna (singer) has an estimated audience of 10,882,425 people in United States.

#2among R&B in United States#161among Person in United States#235in Music & Radio

Rhianna (singer) fans in United States are concentrated in California, with strong brand affinity for Michael B. Jordan.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michael B. Jordan, Emma Thompson, Hart of Dixie, with strongest over-indexing on Michael B. Jordan (20× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rhianna (singer) fan in United States shows strong Mindfulness tendencies and a notable affinity for Michael B. Jordan.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rhianna (singer) profile in United States.

Audience size
10.9M
in United States
Country rank
#3295
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rhianna (singer) fans

Fig. 02

Gender split

Demographic split for Rhianna (singer) audience in United States
MetricValue
Estimated audience size10,882,425
Fig. 04

Worldwide distribution

33.0%

of the worldwide Rhianna (singer) audience comes from United States.

Worldwide audience distribution share by country for Rhianna (singer)
CountryShare
United States33.0%
France8.4%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rhianna (singer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rhianna (singer) fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~300K1.47×
02Georgia~500K1.46×
03Mississippi~100K1.30×
04Washington, District of Columbia~40K1.30×
05New York~800K1.29×
06Louisiana~200K1.27×
07Alabama~200K1.25×
08North Carolina~400K1.18×
09New Jersey~300K1.18×
10Massachusetts~300K1.17×
11South Carolina~200K1.14×
12Connecticut~100K1.14×
13Virginia~300K1.13×
14Delaware~30K1.11×
15Texas~1M1.10×
16Illinois~400K1.10×
17Florida~800K1.08×
18Rhode Island~40K1.08×
19California~1.5M1.07×
20Pennsylvania~400K1.07×
21Michigan~300K1.07×
22Nevada~100K1.07×
23Tennessee~200K1.02×
24Missouri~200K1.02×
25Ohio~400K1.01×
26Indiana~200K1.00×
27Washington~200K0.99×
28Oklahoma~100K0.99×
29Arkansas~90K0.99×
30Arizona~200K0.96×
31New Mexico~50K0.94×
32Kentucky~100K0.92×
33Minnesota~100K0.90×
34Oregon~100K0.90×
35Hawaii~40K0.89×
36Wisconsin~100K0.88×
37Colorado~200K0.86×
38Kansas~80K0.86×
39Nebraska~50K0.85×
40Utah~80K0.81×
41Iowa~70K0.78×
42West Virginia~40K0.78×
43North Dakota~20K0.78×
44Maine~30K0.77×
45New Hampshire~30K0.76×
46Alaska~20K0.76×
47Montana~20K0.75×
48Idaho~40K0.74×
49South Dakota~20K0.74×
50Vermont~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Rhianna (singer), United States
0.73×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rhianna (singer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rhianna (singer) audience
#·InterestCategoryAffinity×
01Hart of DixieMovies & TV64.33×
02In the HeightsMusic & Radio50.02×
03Emma ThompsonMovies & TV39.18×
04International educationBusiness & Career24.40×
05BodrumTravel & Leisure21.82×
06Dave ChappelleMovies & TV21.03×
07Michael B. JordanMovies & TV20.00×
08Disneyland ParisTravel & Leisure15.67×
09Comedy clubMovies & TV13.29×
10Afro-textured hairBeauty & Wellness11.87×
11Ariana GrandeMusic & Radio11.04×
12Cardi BMusic & Radio10.15×
13Broadway theatreTravel & Leisure9.35×
14Nicki MinajMusic & Radio8.74×
15Bollywood moviesMovies & TV8.72×
16WaxingBeauty & Wellness7.91×
17TMZInternet & Social Media5.08×
18TikTokInternet & Social Media4.22×
19XInternet & Social Media3.31×
20YouTubeMovies & TV3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rhianna (singer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rhianna (singer) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.45×
Community OrientationOPEN2.11×
Design AffinityPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rhianna (singer) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.60×
DIY MentalityTHRILL0.67×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rhianna (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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