Rhianna (singer) Audience in Germany
Rhianna (singer) has an estimated audience of 1,893,955 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Commercial mortgage, Moroccan riad, Huizen, Gil Ofarim, Progressive rock.
Rhianna (singer) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Commercial mortgage. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Commercial mortgage, Moroccan riad, Huizen, with strongest over-indexing on Commercial mortgage (4.51× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Rhianna (singer) fans
| Metric | Value |
|---|---|
| Estimated audience size | 1,893,955 |
Audience persona
The typical Rhianna (singer) fan in Germany shows strong LGBTQ+ Identity tendencies and a notable affinity for Commercial mortgage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 460,819 | 1.11× |
| Bayern | 339,027 | 1.11× |
| Baden-Württemberg | 291,200 | 1.13× |
| Niedersachsen | 183,360 | 1× |
| Hessen | 163,148 | 1.13× |
| Berlin | 101,670 | 1.2× |
| Rheinland-Pfalz | 95,208 | 1× |
| Sachsen | 90,954 | 0.98× |
| Schleswig-Holstein | 64,521 | 0.95× |
| Brandenburg | 51,490 | 0.88× |
| Hamburg | 47,754 | 1.12× |
| Sachsen-Anhalt | 41,786 | 0.85× |
| Thüringen | 40,870 | 0.85× |
| Mecklenburg-Vorpommern | 30,449 | 0.84× |
| Saarland | 20,485 | 0.88× |
| Bremen | 15,792 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commercial mortgage | 4.51× | Business & Career |
| Moroccan riad | 11.71× | Politics & Society |
| Huizen | 8.46× | Travel & Leisure |
| Gil Ofarim | 1.74× | Music & Radio |
| Progressive rock | 2.12× | Music & Radio |
| KLIX (AM) | 3.37× | Music & Radio |
| Preacher (comics) | 8.33× | Literature |
| Stradivarius | 1.81× | Shopping |
| Home Delivery | 2.99× | Food & Beverages |
| Glencore | 11.69× | Business & Career |
| Google Home | 5.57× | Technology & Electronics |
| Kotka | 20× | Travel & Leisure |
| N'Golo Kanté | 4.51× | Sports |
| Nationality | 1.87× | Politics & Society |
| myDealZ | 1.81× | Shopping |
| Whataburger | 3.63× | Food & Beverages |
| Volvo V60 | 2.94× | Cars & Mobility |
| Edvard Grieg | 5.12× | Literature |
| Fitz Roy | 3.83× | |
| Neon Genesis Evangelion (manga) | 3.85× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.61 |
| Community Orientation | OPEN | 1.39 |
| Urban Lifestyle | OPEN | 1.32 |
| Travelling | THRILL | 1.27 |
| Individualism | JOY | 1.24 |
| Tradition | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| France | 8.6% |
| United Kingdom | 7.3% |
See Rhianna (singer) audiences in other countries
More R&B audiences in Germany
- Whitney Houston (2,322,925)
- Nelly Furtado (2,321,660)
- Jennifer Lopez (2,083,086)
- Rihanna (2,072,690)
- Madison Beer (1,250,546)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rhianna (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.