Madison Beer Audience in Germany
Madison Beer has an estimated audience of 1,250,545 people in Germany. 61.0% are female, 39.0% are male, average age 26.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kim Petras, Hailee Steinfeld, Harry Potter, Charli XCX, Zara Larsson.
The average Madison Beer fan in Germany is 26.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kim Petras, Hailee Steinfeld, Harry Potter, with strongest over-indexing on Kim Petras (39.31× the country average). Demographically, the Madison Beer audience skews more female with an average age of 26.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Madison Beer fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 26.6 |
| Estimated audience size | 1,250,545 |
Audience persona
The typical Madison Beer fan in Germany is more female, around 26.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kim Petras.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 328,488 | 1.2× |
| Bayern | 226,851 | 1.13× |
| Baden-Württemberg | 198,933 | 1.17× |
| Niedersachsen | 129,286 | 1.06× |
| Hessen | 123,459 | 1.3× |
| Rheinland-Pfalz | 65,523 | 1.05× |
| Berlin | 61,878 | 1.11× |
| Sachsen | 57,014 | 0.93× |
| Schleswig-Holstein | 44,977 | 1× |
| Brandenburg | 34,656 | 0.89× |
| Hamburg | 30,140 | 1.07× |
| Thüringen | 25,407 | 0.8× |
| Sachsen-Anhalt | 24,046 | 0.74× |
| Mecklenburg-Vorpommern | 18,768 | 0.79× |
| Saarland | 13,011 | 0.85× |
| Bremen | 9,932 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kim Petras | 39.31× | Music & Radio |
| Hailee Steinfeld | 29.7× | Movies & TV |
| Harry Potter | 4.29× | Movies & TV |
| Charli XCX | 30.49× | Music & Radio |
| Zara Larsson | 24.24× | Music & Radio |
| Corinna Kopf | 22× | Internet & Social Media |
| TK Maxx | 4.91× | Shopping |
| Millie Bobby Brown | 8.23× | Movies & TV |
| Prom | 15.56× | Arts & Culture |
| TikTok | 3.12× | Internet & Social Media |
| Sabrina Carpenter | 9.26× | Music & Radio |
| Chappell Roan | 16.25× | Music & Radio |
| Billie Eilish | 8.94× | Music & Radio |
| Deutschrap | 6.31× | Music & Radio |
| Euphoria | 3.31× | Movies & TV |
| Camila Cabello | 22.62× | Music & Radio |
| SOPHIE | 30.49× | Music & Radio |
| Gothic fashion | 9.24× | Fashion & Accessoires |
| High school | 5.28× | Business & Career |
| Borussia Dortmund | 1.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.91 |
| Sustainability | BALANCE | 1.69 |
| Urban Lifestyle | OPEN | 1.63 |
| Individualism | JOY | 1.48 |
| Price Sensitivity | PREMIUM | 1.47 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.2% |
| India | 5.9% |
| Canada | 5.1% |
See Madison Beer audiences in other countries
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Frequently asked questions
How many fans does Madison Beer have in Germany?
Madison Beer has an estimated audience of 1,250,545 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Madison Beer fans?
61.0% of Madison Beer fans are female, 39.0% are male, with an average age of 26.6 years.
Which brands do Madison Beer fans like most?
Madison Beer fans show strongest brand affinity for Kim Petras (39.31×), Hailee Steinfeld (29.7×), and Harry Potter (4.29×) over the country average.
Where do Madison Beer fans live in Germany?
Madison Beer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 328,488), Bayern (reach 226,851), and Baden-Württemberg (reach 198,933). These three regions account for the largest share of the active audience.
What other brands do Madison Beer fans also like?
Beyond Madison Beer itself, the audience over-indexes on Hailee Steinfeld (29.7×), Harry Potter (4.29×), Charli XCX (30.49×), and Zara Larsson (24.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Madison Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.