Rascasse Audience Intelligence

Madison Beer Audience in Germany

A data profile of the people who buy, follow and care about Madison Beer in Germany — modelled from more than twelve digital signal sources. Madison Beer has an estimated audience of 1,228,626 people in Germany.

#6among R&B in Germany#661among Person in Germany#518in Music & Radio

The average Madison Beer fan in Germany is 26.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kim Petras, Zara Larsson, Hailee Steinfeld, with strongest over-indexing on Kim Petras (39.31× the country average).

Demographically, the Madison Beer audience skews more female with an average age of 26.6, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Madison Beer fan in Germany is more female, around 26.6 years old, with strong Mindfulness tendencies and a notable affinity for Kim Petras.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Madison Beer profile in Germany.

Audience size
1.2M
in Germany
Gender
61.0%♀
39.0% male
Age
26.6
average years
Country rank
#5387
Person in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Madison Beer fans

61.0% are female, 39.0% are male, average age 26.6.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Madison Beer audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age26.6
Estimated audience size1,228,626
Fig. 03

Age distribution

Ø 26.6
average years
Age distribution of the Madison Beer audience in Germany
Age bracketShare%
16-1958%
20-2922%
30-398%
40-496%
50+5%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Madison Beer audience comes from Germany.

Worldwide audience distribution share by country for Madison Beer
CountryShare
United States40.0%
Canada5.0%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Madison Beer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Madison Beer fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.26×
02Nordrhein-Westfalen~300K1.15×
03Baden-Württemberg~200K1.13×
04Bayern~200K1.12×
05Berlin~60K1.10×
06Hamburg~30K1.10×
07Niedersachsen~100K1.05×
08Rheinland-Pfalz~60K1.03×
09Schleswig-Holstein~40K1.00×
10Bremen~10K0.94×
11Sachsen~60K0.93×
12Brandenburg~40K0.91×
13Saarland~10K0.88×
14Thüringen~30K0.83×
15Mecklenburg-Vorpommern~20K0.82×
16Sachsen-Anhalt~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Madison Beer, Germany
0.78×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madison Beer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madison Beer audience
#·InterestCategoryAffinity×
01Kim PetrasMusic & Radio39.31×
02Charli XCXMusic & Radio30.49×
03SOPHIEMusic & Radio30.49×
04Hailee SteinfeldMovies & TV29.70×
05Zara LarssonMusic & Radio24.24×
06Camila CabelloMusic & Radio22.62×
07Corinna KopfInternet & Social Media22.00×
08Chappell RoanMusic & Radio16.25×
09PromArts & Culture15.56×
10Sabrina CarpenterMusic & Radio9.26×
11Gothic fashionFashion & Accessoires9.24×
12Billie EilishMusic & Radio8.94×
13Dua LipaMusic & Radio8.35×
14Millie Bobby BrownMovies & TV8.23×
15DeutschrapMusic & Radio6.31×
16High schoolBusiness & Career5.28×
17Equine nutritionPets & Animals5.02×
18TK MaxxShopping4.91×
19Harry PotterMovies & TV4.29×
20TikTokInternet & Social Media3.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madison Beer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Madison Beer audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.18×
IndividualismJOY1.36×
SustainabilityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Madison Beer audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.23×
DIY MentalityTHRILL0.30×
IndulgenceJOY0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Madison Beer have in Germany?

Madison Beer has an estimated audience of 1,228,626 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Madison Beer fans?

61.0% of Madison Beer fans are female, 39.0% are male, with an average age of 26.6 years.

03

Which brands do Madison Beer fans like most?

Madison Beer fans show strongest brand affinity for Kim Petras (39.31×), Zara Larsson (24.24×), and Hailee Steinfeld (29.7×) over the country average.

04

Where do Madison Beer fans live in Germany?

Madison Beer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Madison Beer fans also like?

Beyond Madison Beer itself, the audience over-indexes on Zara Larsson (24.24×), Hailee Steinfeld (29.7×), Harry Potter (4.29×), and Charli XCX (30.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More R&B audiences in Germany

See Madison Beer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Madison Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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