Prom Audience in Germany
Prom has an estimated audience of 1,190,594 people in Germany. 78.3% are female, 21.7% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Combat sport, Progressive rock, Grimma, Gil Ofarim, Fantasy Earth: Zero.
The average Prom fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Combat sport, Progressive rock, Grimma, with strongest over-indexing on Combat sport (2.65× the country average). Demographically, the Prom audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Individualism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Prom fans
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 33.3 |
| Estimated audience size | 1,190,594 |
Audience persona
The typical Prom fan in Germany is more female, around 33.3 years old, with strong Individualism tendencies and a notable affinity for Combat sport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 259,338 | 1× |
| Bayern | 175,559 | 0.92× |
| Hessen | 173,717 | 1.91× |
| Baden-Württemberg | 153,244 | 0.94× |
| Niedersachsen | 109,344 | 0.95× |
| Berlin | 66,948 | 1.26× |
| Rheinland-Pfalz | 57,319 | 0.96× |
| Sachsen | 50,440 | 0.86× |
| Schleswig-Holstein | 42,634 | 1× |
| Brandenburg | 31,338 | 0.85× |
| Hamburg | 28,237 | 1.05× |
| Thüringen | 24,955 | 0.82× |
| Sachsen-Anhalt | 21,609 | 0.7× |
| Mecklenburg-Vorpommern | 18,409 | 0.81× |
| Saarland | 13,707 | 0.94× |
| Bremen | 10,543 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.65× | Sports |
| Progressive rock | 2.79× | Music & Radio |
| Grimma | 13.59× | Travel & Leisure |
| Gil Ofarim | 2.01× | Music & Radio |
| Fantasy Earth: Zero | 6.61× | Games |
| Racing | 1.76× | Cars & Mobility |
| Liberace | 5.8× | Music & Radio |
| Bank account | 2.75× | Business & Career |
| Information sensitivity | 4.61× | Technology & Electronics |
| Handmade Gifts | 1.64× | Kids & Family |
| Mothercare | 1.51× | Kids & Family |
| Japanese domestic market | 3.62× | Politics & Society |
| Commercial mortgage | 1.55× | Business & Career |
| Nationality | 2.11× | Politics & Society |
| Natural rubber | 1.66× | Cars & Mobility |
| Cachorro | 2.53× | Pets & Animals |
| Mechanic | 1.51× | Cars & Mobility |
| Picnic | 2.57× | Kids & Family |
| Motion Picture Association of America | 5.43× | Movies & TV |
| Home Delivery | 1.88× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.91 |
| Price Sensitivity | PREMIUM | 1.58 |
| Sustainability | BALANCE | 1.41 |
| Creativity | OPEN | 1.37 |
| Urban Lifestyle | OPEN | 1.37 |
| DIY Mentality | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| Brazil | 21.6% |
| United Kingdom | 5.3% |
See Prom audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Prom have in Germany?
Prom has an estimated audience of 1,190,594 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Prom fans?
78.3% of Prom fans are female, 21.7% are male, with an average age of 33.3 years.
Which brands do Prom fans like most?
Prom fans show strongest brand affinity for Combat sport (2.65×), Progressive rock (2.79×), and Grimma (13.59×) over the country average.
Where do Prom fans live in Germany?
Prom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 259,338), Bayern (reach 175,559), and Hessen (reach 173,717). These three regions account for the largest share of the active audience.
What other brands do Prom fans also like?
Beyond Prom itself, the audience over-indexes on Progressive rock (2.79×), Grimma (13.59×), Gil Ofarim (2.01×), and Fantasy Earth: Zero (6.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Prom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.