Rascasse Audience Intelligence

Prom Audience in Germany

A data profile of the people who buy, follow and care about Prom in Germany — modelled from more than twelve digital signal sources. Prom has an estimated audience of 1,190,594 people in Germany.

#2797among Topic in Germany#65in Arts & Culture

The average Prom fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Madison Beer, Isabel Marant, Kitchen, with strongest over-indexing on Madison Beer (15.56× the country average).

Demographically, the Prom audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Individualism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Prom fan in Germany is more female, around 33.3 years old, with strong Individualism tendencies and a notable affinity for Madison Beer.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prom profile in Germany.

Audience size
1.2M
in Germany
Gender
78.3%♀
21.7% male
Age
33.3
average years
Country rank
#5551
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prom fans

78.3% are female, 21.7% are male, average age 33.3.

Fig. 02

Gender split

78.3%
Female
21.7%
Male
Demographic split for Prom audience in Germany
MetricValue
Female78.3%
Male21.7%
Average age33.3
Estimated audience size1,190,594
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Prom audience in Germany
Age bracketShare%
16-1933%
20-2923%
30-3919%
40-4916%
50+9%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Prom audience comes from Germany.

Worldwide audience distribution share by country for Prom
CountryShare
United States28.3%
Brazil21.6%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prom audience in Germany is strongest.

Fig. 05

Top regions by affinity

Prom fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.85×
02Berlin~60K1.16×
03Bremen~10K1.04×
04Hamburg~30K1.03×
05Schleswig-Holstein~40K1.00×
06Nordrhein-Westfalen~300K0.97×
07Saarland~10K0.97×
08Rheinland-Pfalz~60K0.96×
09Mecklenburg-Vorpommern~20K0.94×
10Baden-Württemberg~200K0.93×
11Niedersachsen~100K0.93×
12Sachsen~50K0.91×
13Bayern~200K0.89×
14Brandenburg~30K0.89×
15Thüringen~30K0.87×
16Sachsen-Anhalt~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Prom, Germany
0.79×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prom audience
#·InterestCategoryAffinity×
01Lil PeepMusic & Radio16.58×
02Madison BeerMusic & Radio15.56×
03One Tree Hill (TV series)Movies & TV12.87×
04Julio IglesiasMusic & Radio10.91×
05Isabel MarantFashion & Accessoires10.79×
06Emily RatajkowskiFashion & Accessoires10.60×
07BodysuitFashion & Accessoires8.18×
08Formal wearFashion & Accessoires7.13×
09Gal GadotFashion & Accessoires6.73×
10Wedding videographyKids & Family5.02×
11Dua LipaMusic & Radio5.02×
12Eyelash extensionsBeauty & Wellness4.55×
13Face powderBeauty & Wellness4.33×
14KitchenHome & Garden4.00×
15ManicureBeauty & Wellness3.38×
16VolunteeringPolitics & Society2.86×
17PrimarkShopping2.34×
18Women's clothingFashion & Accessoires2.28×
19HermèsFashion & Accessoires2.21×
20RyanairTravel & Leisure2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prom audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.97×
Price SensitivityPREMIUM1.74×
SustainabilityBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prom audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
PatriotismCONSERVATISM0.74×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prom have in Germany?

Prom has an estimated audience of 1,190,594 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Prom fans?

78.3% of Prom fans are female, 21.7% are male, with an average age of 33.3 years.

03

Which brands do Prom fans like most?

Prom fans show strongest brand affinity for Madison Beer (15.56×), Isabel Marant (10.79×), and Kitchen (4×) over the country average.

04

Where do Prom fans live in Germany?

Prom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Hessen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Prom fans also like?

Beyond Prom itself, the audience over-indexes on Isabel Marant (10.79×), Kitchen (4×), One Tree Hill (TV series) (12.87×), and Julio Iglesias (10.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Prom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Prom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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