Lil Peep Audience in Germany

Lil Peep has an estimated audience of 279,398 people in Germany. 50.8% are female, 49.2% are male, average age 23.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Gothic fashion, TikTok, Otaku, Deutschrap.
The average Lil Peep fan in Germany is 23.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Gothic fashion, TikTok, with strongest over-indexing on Borussia Dortmund (3.52× the country average). Demographically, the Lil Peep audience skews balanced with an average age of 23.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Lil Peep fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 23.9 |
| Estimated audience size | 279,398 |
Audience persona
The typical Lil Peep fan in Germany is balanced, around 23.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,811 | 0.96× |
| Bayern | 42,667 | 0.95× |
| Baden-Württemberg | 35,283 | 0.93× |
| Niedersachsen | 29,293 | 1.08× |
| Hessen | 20,737 | 0.97× |
| Sachsen | 15,690 | 1.15× |
| Rheinland-Pfalz | 13,591 | 0.97× |
| Berlin | 11,031 | 0.88× |
| Schleswig-Holstein | 10,020 | 1× |
| Brandenburg | 8,738 | 1.01× |
| Sachsen-Anhalt | 8,491 | 1.17× |
| Thüringen | 8,378 | 1.18× |
| Mecklenburg-Vorpommern | 5,637 | 1.06× |
| Hamburg | 5,301 | 0.84× |
| Saarland | 3,313 | 0.97× |
| Bremen | 2,130 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.52× | Sports |
| Gothic fashion | 15.85× | Fashion & Accessoires |
| TikTok | 4.01× | Internet & Social Media |
| Otaku | 11.57× | Literature |
| Deutschrap | 8.75× | Music & Radio |
| British Shorthair | 8.89× | Pets & Animals |
| Persian cat | 8.22× | Pets & Animals |
| Jeff Bezos | 12.71× | Business & Career |
| Pokémon (video game series) | 10.72× | Games |
| Shih Tzu | 8.32× | Pets & Animals |
| Beagle | 7.82× | Pets & Animals |
| Prom | 16.58× | Arts & Culture |
| TK Maxx | 4.9× | Shopping |
| Crunchyroll | 11.06× | Games |
| Millie Bobby Brown | 8.21× | Movies & TV |
| Sphynx cat | 9.19× | Pets & Animals |
| Black cat | 8.23× | Pets & Animals |
| Maltese (dog) | 7.05× | Pets & Animals |
| Pomeranian (dog) | 7.08× | Pets & Animals |
| Hair Extensions | 10.04× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.8 |
| Urban Lifestyle | OPEN | 1.4 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Risk Appetite | THRILL | 1.31 |
| Social Media Usage | JOY | 1.26 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| Brazil | 13.1% |
| Mexico | 5.3% |
See Lil Peep audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Lil Peep have in Germany?
Lil Peep has an estimated audience of 279,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lil Peep fans?
50.8% of Lil Peep fans are female, 49.2% are male, with an average age of 23.9 years.
Which brands do Lil Peep fans like most?
Lil Peep fans show strongest brand affinity for Borussia Dortmund (3.52×), Gothic fashion (15.85×), and TikTok (4.01×) over the country average.
Where do Lil Peep fans live in Germany?
Lil Peep fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,811), Bayern (reach 42,667), and Baden-Württemberg (reach 35,283). These three regions account for the largest share of the active audience.
What other brands do Lil Peep fans also like?
Beyond Lil Peep itself, the audience over-indexes on Gothic fashion (15.85×), TikTok (4.01×), Otaku (11.57×), and Deutschrap (8.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lil Peep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.