Lil Peep Audience in Germany

Lil Peep logo

Lil Peep has an estimated audience of 279,398 people in Germany. 50.8% are female, 49.2% are male, average age 23.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Gothic fashion, TikTok, Otaku, Deutschrap.

The average Lil Peep fan in Germany is 23.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Gothic fashion, TikTok, with strongest over-indexing on Borussia Dortmund (3.52× the country average). Demographically, the Lil Peep audience skews balanced with an average age of 23.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Lil Peep fans

Demographic split for Lil Peep audience in Germany
MetricValue
Female50.8%
Male49.2%
Average age23.9
Estimated audience size279,398

Audience persona

The typical Lil Peep fan in Germany is balanced, around 23.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.

Top regions in Germany

Top regions ranked by reach for Lil Peep in Germany
RegionReachAffinity
Nordrhein-Westfalen58,8110.96×
Bayern42,6670.95×
Baden-Württemberg35,2830.93×
Niedersachsen29,2931.08×
Hessen20,7370.97×
Sachsen15,6901.15×
Rheinland-Pfalz13,5910.97×
Berlin11,0310.88×
Schleswig-Holstein10,020
Brandenburg8,7381.01×
Sachsen-Anhalt8,4911.17×
Thüringen8,3781.18×
Mecklenburg-Vorpommern5,6371.06×
Hamburg5,3010.84×
Saarland3,3130.97×
Bremen2,1300.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lil Peep audience
BrandAffinityCategory
Borussia Dortmund3.52×Sports
Gothic fashion15.85×Fashion & Accessoires
TikTok4.01×Internet & Social Media
Otaku11.57×Literature
Deutschrap8.75×Music & Radio
British Shorthair8.89×Pets & Animals
Persian cat8.22×Pets & Animals
Jeff Bezos12.71×Business & Career
Pokémon (video game series)10.72×Games
Shih Tzu8.32×Pets & Animals
Beagle7.82×Pets & Animals
Prom16.58×Arts & Culture
TK Maxx4.9×Shopping
Crunchyroll11.06×Games
Millie Bobby Brown8.21×Movies & TV
Sphynx cat9.19×Pets & Animals
Black cat8.23×Pets & Animals
Maltese (dog)7.05×Pets & Animals
Pomeranian (dog)7.08×Pets & Animals
Hair Extensions10.04×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lil Peep audience
TraitClusterScore
Early Adopter MentalityPOWER1.8
Urban LifestyleOPEN1.4
LGBTQ+ IdentityOPEN1.39
Risk AppetiteTHRILL1.31
Social Media UsageJOY1.26
SustainabilityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Lil Peep
CountryShare
United States34.9%
Brazil13.1%
Mexico5.3%

See Lil Peep audiences in other countries

More Hip hop audiences in Germany

Frequently asked questions

How many fans does Lil Peep have in Germany?

Lil Peep has an estimated audience of 279,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Lil Peep fans?

50.8% of Lil Peep fans are female, 49.2% are male, with an average age of 23.9 years.

Which brands do Lil Peep fans like most?

Lil Peep fans show strongest brand affinity for Borussia Dortmund (3.52×), Gothic fashion (15.85×), and TikTok (4.01×) over the country average.

Where do Lil Peep fans live in Germany?

Lil Peep fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,811), Bayern (reach 42,667), and Baden-Württemberg (reach 35,283). These three regions account for the largest share of the active audience.

What other brands do Lil Peep fans also like?

Beyond Lil Peep itself, the audience over-indexes on Gothic fashion (15.85×), TikTok (4.01×), Otaku (11.57×), and Deutschrap (8.75×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lil Peep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.