Bad Bunny Audience in Germany
Bad Bunny has an estimated audience of 2,399,084 people in Germany. 48.5% are female, 51.5% are male, average age 29.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rosalía, Easy (store), Shakira, Bachata (dance), Moda Feminina.
The average Bad Bunny fan in Germany is 29.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rosalía, Easy (store), Shakira, with strongest over-indexing on Rosalía (27.1× the country average). Demographically, the Bad Bunny audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Bad Bunny fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 29.2 |
| Estimated audience size | 2,399,084 |
Audience persona
The typical Bad Bunny fan in Germany is balanced, around 29.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Rosalía.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 616,532 | 1.17× |
| Bayern | 464,707 | 1.21× |
| Baden-Württemberg | 398,928 | 1.22× |
| Hessen | 258,541 | 1.41× |
| Berlin | 218,608 | 2.04× |
| Niedersachsen | 212,054 | 0.91× |
| Rheinland-Pfalz | 110,852 | 0.92× |
| Sachsen | 85,653 | 0.73× |
| Hamburg | 81,564 | 1.5× |
| Schleswig-Holstein | 72,907 | 0.85× |
| Brandenburg | 48,499 | 0.65× |
| Thüringen | 32,712 | 0.54× |
| Sachsen-Anhalt | 30,991 | 0.5× |
| Mecklenburg-Vorpommern | 23,513 | 0.51× |
| Bremen | 22,448 | 1.09× |
| Saarland | 21,967 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rosalía | 27.1× | Music & Radio |
| Easy (store) | 18.55× | Home & Garden |
| Shakira | 14.71× | Music & Radio |
| Bachata (dance) | 18.38× | Music & Radio |
| Moda Feminina | 9.93× | Fashion & Accessoires |
| KaRoL G | 33.29× | Music & Radio |
| Salsa music | 15.94× | Music & Radio |
| Latin pop | 11.43× | Music & Radio |
| Ricky Martin | 20.82× | Music & Radio |
| Disney, Oklahoma | 26.35× | |
| Merengue music | 22.27× | Music & Radio |
| Latin dance | 12.79× | Sports |
| Bob Ross | 16.87× | Movies & TV |
| Nicki Nicole | 18.15× | Music & Radio |
| Marc Anthony | 23.89× | Music & Radio |
| Borussia Dortmund | 1.88× | Sports |
| C.F. Monterrey | 32.89× | Sports |
| Nicky Jam | 26.92× | Music & Radio |
| Swing (dance) | 15.64× | Music & Radio |
| Jennifer Lopez | 7.76× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.81 |
| Sustainability | BALANCE | 1.5 |
| Risk Appetite | THRILL | 1.48 |
| Luxury Orientation | PREMIUM | 1.29 |
| Sports Activity | POWER | 1.28 |
| Mindfulness | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.1% |
| Brazil | 7.5% |
| Mexico | 5.8% |
See Bad Bunny audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Gentleman (2,099,656)
Frequently asked questions
How many fans does Bad Bunny have in Germany?
Bad Bunny has an estimated audience of 2,399,084 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bad Bunny fans?
48.5% of Bad Bunny fans are female, 51.5% are male, with an average age of 29.2 years.
Which brands do Bad Bunny fans like most?
Bad Bunny fans show strongest brand affinity for Rosalía (27.1×), Easy (store) (18.55×), and Shakira (14.71×) over the country average.
Where do Bad Bunny fans live in Germany?
Bad Bunny fans in Germany are most concentrated in Nordrhein-Westfalen (reach 616,532), Bayern (reach 464,707), and Baden-Württemberg (reach 398,928). These three regions account for the largest share of the active audience.
What other brands do Bad Bunny fans also like?
Beyond Bad Bunny itself, the audience over-indexes on Easy (store) (18.55×), Shakira (14.71×), Bachata (dance) (18.38×), and Moda Feminina (9.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bad Bunny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.