Bad Bunny Audience in Germany
A data profile of the people who buy, follow and care about Bad Bunny in Germany — modelled from more than twelve digital signal sources. Bad Bunny has an estimated audience of 2,711,989 people in Germany.
The average Bad Bunny fan in Germany is 29.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Shakira, Rosalía, Easy (store), with strongest over-indexing on Shakira (14.71× the country average).
Demographically, the Bad Bunny audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bad Bunny fan in Germany is balanced, around 29.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Shakira.
At a glance
The key figures that characterise the Bad Bunny profile in Germany.
Search interest · 12-month trend
Demographics of Bad Bunny fans
48.5% are female, 51.5% are male, average age 29.2.
Gender split
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 29.2 |
| Estimated audience size | 2,711,989 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 18% | |
| 30-39 | 13% | |
| 40-49 | 9% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Bad Bunny audience comes from Germany.
| Country | Share |
|---|---|
| United States | 42.0% |
| Brazil | 7.3% |
| Mexico | 6.0% |
Geography
Where the Bad Bunny audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 1.67× | |
| 02 | Hamburg | ~80K | 1.44× | |
| 03 | Nordrhein-Westfalen | ~700K | 1.31× | |
| 04 | Hessen | ~200K | 1.23× | |
| 05 | Bayern | ~400K | 1.13× | |
| 06 | Baden-Württemberg | ~400K | 1.09× | |
| 07 | Bremen | ~20K | 1.08× | |
| 08 | Niedersachsen | ~200K | 0.97× | |
| 09 | Rheinland-Pfalz | ~100K | 0.96× | |
| 10 | Schleswig-Holstein | ~80K | 0.89× | |
| 11 | Saarland | ~30K | 0.88× | |
| 12 | Sachsen | ~100K | 0.81× | |
| 13 | Brandenburg | ~60K | 0.78× | |
| 14 | Thüringen | ~40K | 0.63× | |
| 15 | Mecklenburg-Vorpommern | ~30K | 0.61× | |
| 16 | Sachsen-Anhalt | ~40K | 0.59× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bad Bunny audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KaRoL G | Music & Radio | 33.29× | ||
| 02 | The Hills | Movies & TV | 31.90× | ||
| 03 | Rosalía | Music & Radio | 27.10× | ||
| 04 | Nicky Jam | Music & Radio | 26.92× | ||
| 05 | Disney, Oklahoma | POI | 26.35× | ||
| 06 | Marc Anthony | Music & Radio | 23.89× | ||
| 07 | Merengue music | Music & Radio | 22.27× | ||
| 08 | Ricky Martin | Music & Radio | 20.82× | ||
| 09 | Easy (store) | Home & Garden | 18.55× | ||
| 10 | Bachata (dance) | Music & Radio | 18.38× | ||
| 11 | Nicki Nicole | Music & Radio | 18.15× | ||
| 12 | Bob Ross | Movies & TV | 16.87× | ||
| 13 | Salsa music | Music & Radio | 15.94× | ||
| 14 | Swing (dance) | Music & Radio | 15.64× | ||
| 15 | Shakira | Music & Radio | 14.71× | ||
| 16 | Latin dance | Sports | 12.79× | ||
| 17 | Latin pop | Music & Radio | 11.43× | ||
| 18 | Moda Feminina | Fashion & Accessoires | 9.93× | ||
| 19 | Amanda Seyfried | Movies & TV | 9.77× | ||
| 20 | Jennifer Lopez | Music & Radio | 7.76× |
Personality of the Bad Bunny audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.21× | |
| Mindfulness | BALANCE | 1.18× | |
| Luxury Orientation | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.10× | |
| Extroversion | THRILL | 0.30× | |
| Patriotism | CONSERVATISM | 0.35× |
Frequently asked questions
How many fans does Bad Bunny have in Germany?
Bad Bunny has an estimated audience of 2,711,989 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bad Bunny fans?
48.5% of Bad Bunny fans are female, 51.5% are male, with an average age of 29.2 years.
Which brands do Bad Bunny fans like most?
Bad Bunny fans show strongest brand affinity for Shakira (14.71×), Rosalía (27.1×), and Easy (store) (18.55×) over the country average.
Where do Bad Bunny fans live in Germany?
Bad Bunny fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Bad Bunny fans also like?
Beyond Bad Bunny itself, the audience over-indexes on Rosalía (27.1×), Easy (store) (18.55×), Bachata (dance) (18.38×), and KaRoL G (33.29×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Bad Bunny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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