Rascasse Audience Intelligence

Moda Feminina Audience in Germany

A data profile of the people who buy, follow and care about Moda Feminina in Germany — modelled from more than twelve digital signal sources. Moda Feminina has an estimated audience of 2,915,847 people in Germany.

#1338among Topic in Germany#118in Fashion & Accessoires

The average Moda Feminina fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Frida Kahlo, Bad Bunny, The Championships, Wimbledon, with strongest over-indexing on Frida Kahlo (12.29× the country average).

Demographically, the Moda Feminina audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.

The typical Moda Feminina fan in Germany is more female, around 37.3 years old, with strong Travelling tendencies and a notable affinity for Frida Kahlo.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moda Feminina profile in Germany.

Audience size
2.9M
in Germany
Gender
64.5%♀
35.5% male
Age
37.3
average years
Country rank
#2203
Topic in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moda Feminina fans

64.5% are female, 35.5% are male, average age 37.3.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Moda Feminina audience in Germany
MetricValue
Female64.5%
Male35.5%
Average age37.3
Estimated audience size2,915,847
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Moda Feminina audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Moda Feminina audience comes from Germany.

Worldwide audience distribution share by country for Moda Feminina
CountryShare
Brazil14.3%
United States12.1%
Spain8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moda Feminina audience in Germany is strongest.

Fig. 05

Top regions by affinity

Moda Feminina fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~50K1.35×
02Mecklenburg-Vorpommern~70K1.22×
03Sachsen-Anhalt~80K1.09×
04Brandenburg~100K1.07×
05Hamburg~70K1.00×
06Schleswig-Holstein~100K0.99×
07Rheinland-Pfalz~100K0.97×
08Sachsen~100K0.95×
09Berlin~100K0.94×
10Niedersachsen~300K0.89×
11Hessen~200K0.89×
12Bayern~400K0.87×
13Baden-Württemberg~300K0.87×
14Nordrhein-Westfalen~500K0.85×
Fig. 06

Affinity by region

Affinity by region — Moda Feminina, Germany
0.85×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moda Feminina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moda Feminina audience
#·InterestCategoryAffinity×
01Court shoeFashion & Accessoires20.45×
02S.C. BragaSports20.00×
03KaRoL GMusic & Radio15.70×
04General practitionerHealth14.71×
05Frida KahloArts & Culture12.29×
06RosaliaMusic & Radio12.08×
07Serena WilliamsSports11.61×
08The Championships, WimbledonSports11.27×
09Salsa musicMusic & Radio10.62×
10Bad BunnyMusic & Radio9.93×
11PGA TourSports8.17×
12OLXShopping8.04×
13Sunday BrunchKids & Family7.05×
14Cultural heritagePolitics & Society5.69×
15WholesaleFashion & Accessoires4.93×
16Anime and manga fandomLiterature4.72×
17Google NewsNews4.49×
18Crime fictionLiterature4.21×
19EarringFashion & Accessoires3.99×
20Alexander ZverevSports3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moda Feminina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moda Feminina audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.88×
IndulgenceJOY1.73×
Luxury OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moda Feminina audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.49×
PatriotismCONSERVATISM0.76×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moda Feminina have in Germany?

Moda Feminina has an estimated audience of 2,915,847 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Moda Feminina fans?

64.5% of Moda Feminina fans are female, 35.5% are male, with an average age of 37.3 years.

03

Which brands do Moda Feminina fans like most?

Moda Feminina fans show strongest brand affinity for Frida Kahlo (12.29×), Bad Bunny (9.93×), and The Championships, Wimbledon (11.27×) over the country average.

04

Where do Moda Feminina fans live in Germany?

Moda Feminina fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Moda Feminina fans also like?

Beyond Moda Feminina itself, the audience over-indexes on Bad Bunny (9.93×), The Championships, Wimbledon (11.27×), PGA Tour (8.17×), and General practitioner (14.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Moda Feminina audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Moda Feminina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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