Moda Feminina Audience in Germany
Moda Feminina has an estimated audience of 2,915,847 people in Germany. 64.5% are female, 35.5% are male, average age 37.3. Top regions: Niedersachsen, Brandenburg, Baden-Württemberg. Top brand affinities: The Championships, Wimbledon, Frida Kahlo, Google News, Natural foods, Rosalia.
The average Moda Feminina fan in Germany is 37.3 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Brandenburg, Baden-Württemberg. Top brand affinities include The Championships, Wimbledon, Frida Kahlo, Google News, with strongest over-indexing on The Championships, Wimbledon (9.68× the country average). Demographically, the Moda Feminina audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Individualism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Moda Feminina fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 37.3 |
| Estimated audience size | 2,915,847 |
Audience persona
The typical Moda Feminina fan in Germany is more female, around 37.3 years old, with strong Individualism tendencies and a notable affinity for The Championships, Wimbledon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 129,778 | 0.46× |
| Brandenburg | 125,783 | 1.39× |
| Baden-Württemberg | 125,037 | 0.31× |
| Rheinland-Pfalz | 121,407 | 0.83× |
| Mecklenburg-Vorpommern | 120,909 | 2.17× |
| Sachsen-Anhalt | 116,324 | 1.54× |
| Bayern | 110,443 | 0.24× |
| Saarland | 107,867 | 3.01× |
| Nordrhein-Westfalen | 107,439 | 0.17× |
| Sachsen | 106,441 | 0.74× |
| Schleswig-Holstein | 101,092 | 0.97× |
| Berlin | 98,674 | 0.76× |
| Hessen | 89,169 | 0.4× |
| Hamburg | 66,523 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Championships, Wimbledon | 9.68× | Sports |
| Frida Kahlo | 8.59× | Arts & Culture |
| Google News | 4.93× | News |
| Natural foods | 5.18× | Food & Beverages |
| Rosalia | 12.08× | Music & Radio |
| Ricky Martin | 15.13× | Music & Radio |
| Bad Bunny | 6.63× | Music & Radio |
| PGA Tour | 6.11× | Sports |
| Costume party | 11.57× | Arts & Culture |
| General practitioner | 10.68× | Health |
| Shellac | 5.25× | Beauty & Wellness |
| Ryanair | 2.41× | Travel & Leisure |
| Vegetable Gardening | 5.69× | Food & Beverages |
| Serena Williams | 10.93× | Sports |
| Gina Tricot | 5.33× | Fashion & Accessoires |
| Livemusic | 2.72× | Music & Radio |
| Anime and manga fandom | 3.56× | Literature |
| Mercadona | 14.51× | Shopping |
| Lieferando.de | 1.98× | Food & Beverages |
| Do it yourself (DIY) | 1.74× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.41 |
| Travelling | THRILL | 1.41 |
| Indulgence | JOY | 1.35 |
| Mindfulness | BALANCE | 1.3 |
| Luxury Orientation | PREMIUM | 1.26 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.3% |
| United States | 12.1% |
| Spain | 8.4% |
See Moda Feminina audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Moda Feminina have in Germany?
Moda Feminina has an estimated audience of 2,915,847 people in Germany, concentrated in Niedersachsen and Brandenburg.
What is the gender split and age of Moda Feminina fans?
64.5% of Moda Feminina fans are female, 35.5% are male, with an average age of 37.3 years.
Which brands do Moda Feminina fans like most?
Moda Feminina fans show strongest brand affinity for The Championships, Wimbledon (9.68×), Frida Kahlo (8.59×), and Google News (4.93×) over the country average.
Where do Moda Feminina fans live in Germany?
Moda Feminina fans in Germany are most concentrated in Niedersachsen (reach 129,778), Brandenburg (reach 125,783), and Baden-Württemberg (reach 125,037). These three regions account for the largest share of the active audience.
What other brands do Moda Feminina fans also like?
Beyond Moda Feminina itself, the audience over-indexes on Frida Kahlo (8.59×), Google News (4.93×), Natural foods (5.18×), and Rosalia (12.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moda Feminina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.