Rascasse Audience Intelligence

The Championships, Wimbledon Audience in Germany

A data profile of the people who buy, follow and care about The Championships, Wimbledon in Germany — modelled from more than twelve digital signal sources. The Championships, Wimbledon has an estimated audience of 1,790,972 people in Germany.

#7among Tennis in Germany#51among Event in Germany#338in Sports

The average The Championships, Wimbledon fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Zverev, US Open (tennis), Australian Open, with strongest over-indexing on Alexander Zverev (22.77× the country average).

Demographically, the The Championships, Wimbledon audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Career Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Championships, Wimbledon fan in Germany is more male, around 37.5 years old, with strong Career Orientation tendencies and a notable affinity for Alexander Zverev.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Championships, Wimbledon profile in Germany.

Audience size
1.8M
in Germany
Gender
41.2%♀
58.8% male
Age
37.5
average years
Country rank
#3763
Event in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Championships, Wimbledon fans

41.2% are female, 58.8% are male, average age 37.5.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for The Championships, Wimbledon audience in Germany
MetricValue
Female41.2%
Male58.8%
Average age37.5
Estimated audience size1,790,972
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the The Championships, Wimbledon audience in Germany
Age bracketShare%
16-1919%
20-2925%
30-3922%
40-4920%
50+14%
Fig. 04

Worldwide distribution

3.4%

of the worldwide The Championships, Wimbledon audience comes from Germany.

Worldwide audience distribution share by country for The Championships, Wimbledon
CountryShare
United Kingdom18.0%
Italy12.2%
United States11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Championships, Wimbledon audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Championships, Wimbledon fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~60K1.53×
02Bayern~400K1.39×
03Baden-Württemberg~300K1.37×
04Hessen~200K1.24×
05Nordrhein-Westfalen~500K1.22×
06Berlin~100K1.22×
07Saarland~30K1.19×
08Niedersachsen~200K1.08×
09Schleswig-Holstein~70K1.05×
10Rheinland-Pfalz~90K1.03×
11Bremen~10K0.93×
12Mecklenburg-Vorpommern~20K0.64×
13Sachsen~50K0.61×
14Brandenburg~30K0.60×
15Thüringen~20K0.48×
16Sachsen-Anhalt~20K0.45×
Fig. 06

Affinity by region

Affinity by region — The Championships, Wimbledon, Germany
0.45×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Championships, Wimbledon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Championships, Wimbledon audience
#·InterestCategoryAffinity×
01ATP World Tour Masters 1000Sports58.56×
02Tennis WarehouseShopping56.77×
03Tennis ChannelSports54.29×
04ATP World TourSports42.05×
05Andy MurraySports37.67×
06Venus WilliamsSports36.50×
07US Open (tennis)Sports34.29×
08Roland GarrosSports34.21×
09Australian OpenSports30.90×
10Women's Tennis AssociationSports26.57×
11Serena WilliamsSports26.22×
12Paddle tennisSports24.82×
13Alexander ZverevSports22.77×
14Kevin CostnerMovies & TV20.00×
15Roger FedererSports18.79×
16Novak DjokovicSports17.60×
17Justin EngelSports17.51×
18PickleballSports16.73×
19Rafael NadalSports16.07×
20PGA TourSports10.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Championships, Wimbledon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Championships, Wimbledon audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.42×
Sports ActivityPOWER1.33×
PatriotismCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Championships, Wimbledon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.55×
CreativityOPEN0.65×
Pet OwnershipJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Championships, Wimbledon have in Germany?

The Championships, Wimbledon has an estimated audience of 1,790,972 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Championships, Wimbledon fans?

41.2% of The Championships, Wimbledon fans are female, 58.8% are male, with an average age of 37.5 years.

03

Which brands do The Championships, Wimbledon fans like most?

The Championships, Wimbledon fans show strongest brand affinity for Alexander Zverev (22.77×), US Open (tennis) (34.29×), and Australian Open (30.9×) over the country average.

04

Where do The Championships, Wimbledon fans live in Germany?

The Championships, Wimbledon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do The Championships, Wimbledon fans also like?

Beyond The Championships, Wimbledon itself, the audience over-indexes on US Open (tennis) (34.29×), Australian Open (30.9×), Roland Garros (34.21×), and Tennis Channel (54.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See The Championships, Wimbledon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Championships, Wimbledon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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