The Championships, Wimbledon Audience in Germany
The Championships, Wimbledon has an estimated audience of 1,069,201 people in Germany. 41.2% are female, 58.8% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Australian Open, Serena Williams, PGA Tour, US Open (tennis), Novak Djokovic.
The average The Championships, Wimbledon fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Australian Open, Serena Williams, PGA Tour, with strongest over-indexing on Australian Open (21.1× the country average). Demographically, the The Championships, Wimbledon audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Sports Activity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Tennis
Demographics of The Championships, Wimbledon fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 37.5 |
| Estimated audience size | 1,069,201 |
Audience persona
The typical The Championships, Wimbledon fan in Germany is more male, around 37.5 years old, with strong Sports Activity tendencies and a notable affinity for Australian Open.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 478,178 | 1.24× |
| Bayern | 399,401 | 1.41× |
| Baden-Württemberg | 337,932 | 1.4× |
| Niedersachsen | 185,160 | 1.08× |
| Hessen | 170,161 | 1.26× |
| Berlin | 99,806 | 1.26× |
| Rheinland-Pfalz | 92,556 | 1.05× |
| Schleswig-Holstein | 64,827 | 1.02× |
| Hamburg | 62,248 | 1.56× |
| Sachsen | 53,168 | 0.61× |
| Brandenburg | 32,511 | 0.59× |
| Saarland | 24,926 | 1.15× |
| Mecklenburg-Vorpommern | 20,498 | 0.61× |
| Thüringen | 20,287 | 0.45× |
| Sachsen-Anhalt | 19,232 | 0.42× |
| Bremen | 13,397 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Australian Open | 21.1× | Sports |
| Serena Williams | 28.85× | Sports |
| PGA Tour | 11.7× | Sports |
| US Open (tennis) | 15.82× | Sports |
| Novak Djokovic | 11.3× | Sports |
| Roger Federer | 23.1× | Sports |
| Borussia Dortmund | 2.4× | Sports |
| IHF World Men's Handball Championship | 5.52× | Sports |
| Rafael Nadal | 20.44× | Sports |
| Davis Cup | 13.35× | Sports |
| SRAM Corporation | 9.47× | Cars & Mobility |
| Women's Tennis Association | 13.85× | Sports |
| Steffi Graf | 10.76× | Sports |
| FC Bayern Munich | 2.47× | Sports |
| Drop shipping | 3.92× | Shopping |
| FIFA World Cup | 2.63× | Sports |
| RB Leipzig | 4.2× | Sports |
| VfB Stuttgart | 3.11× | Sports |
| Babolat | 33.36× | Sports |
| UEFA Champions League | 2.38× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.36 |
| Career Orientation | POWER | 1.3 |
| Early Adopter Mentality | POWER | 1.29 |
| Luxury Orientation | PREMIUM | 1.21 |
| Quality Awareness | PREMIUM | 1.18 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 21.9% |
| United States | 13.3% |
| Japan | 8.5% |
See The Championships, Wimbledon audiences in other countries
- The Championships, Wimbledon — United States
- The Championships, Wimbledon — United Kingdom
- The Championships, Wimbledon — France
- The Championships, Wimbledon — Italy
- The Championships, Wimbledon — Spain
- The Championships, Wimbledon — Brazil
- The Championships, Wimbledon — Japan
- The Championships, Wimbledon — South Korea
- The Championships, Wimbledon — India
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Novak Djokovic (2,523,608)
- Carlos Alcaraz (2,405,371)
Frequently asked questions
How many fans does The Championships, Wimbledon have in Germany?
The Championships, Wimbledon has an estimated audience of 1,069,201 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Championships, Wimbledon fans?
41.2% of The Championships, Wimbledon fans are female, 58.8% are male, with an average age of 37.5 years.
Which brands do The Championships, Wimbledon fans like most?
The Championships, Wimbledon fans show strongest brand affinity for Australian Open (21.1×), Serena Williams (28.85×), and PGA Tour (11.7×) over the country average.
Where do The Championships, Wimbledon fans live in Germany?
The Championships, Wimbledon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 478,178), Bayern (reach 399,401), and Baden-Württemberg (reach 337,932). These three regions account for the largest share of the active audience.
What other brands do The Championships, Wimbledon fans also like?
Beyond The Championships, Wimbledon itself, the audience over-indexes on Serena Williams (28.85×), PGA Tour (11.7×), US Open (tennis) (15.82×), and Novak Djokovic (11.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Championships, Wimbledon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.