Rascasse Audience Intelligence

Paddle tennis Audience in Germany

A data profile of the people who buy, follow and care about Paddle tennis in Germany — modelled from more than twelve digital signal sources. Paddle tennis has an estimated audience of 335,319 people in Germany.

#176among Sport in Germany#5813among Topic in Germany#1269in Sports

The average Paddle tennis fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Netto Marken-Discount, Alexander Zverev, Furby, with strongest over-indexing on Netto Marken-Discount (10.7× the country average).

Demographically, the Paddle tennis audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paddle tennis fan in Germany is more male, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Netto Marken-Discount.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paddle tennis profile in Germany.

Audience size
335K
in Germany
Gender
39.1%♀
60.9% male
Age
39.8
average years
Country rank
#16022
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paddle tennis fans

39.1% are female, 60.9% are male, average age 39.8.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Paddle tennis audience in Germany
MetricValue
Female39.1%
Male60.9%
Average age39.8
Estimated audience size335,319
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Paddle tennis audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3922%
40-4926%
50+17%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Paddle tennis audience comes from Germany.

Worldwide audience distribution share by country for Paddle tennis
CountryShare
Italy18.7%
United States12.8%
Spain11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paddle tennis audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paddle tennis fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.74×
02Nordrhein-Westfalen~100K1.52×
03Bayern~80K1.51×
04Baden-Württemberg~70K1.47×
05Schleswig-Holstein~20K1.44×
06Hessen~30K1.16×
07Niedersachsen~30K1.04×
08Rheinland-Pfalz~20K1.00×
09Berlin~10K0.89×
10Saarland~3K0.83×
11Bremen~2K0.82×
12Brandenburg~7K0.66×
13Sachsen~10K0.59×
14Sachsen-Anhalt~5K0.58×
15Mecklenburg-Vorpommern~4K0.57×
16Thüringen~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Paddle tennis, Germany
0.56×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paddle tennis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paddle tennis audience
#·InterestCategoryAffinity×
01Lake MichiganTravel & Leisure38.47×
02Great LakesTravel & Leisure30.89×
03Natural Born KillersMovies & TV28.72×
04FurbyKids & Family24.32×
05United States Tennis AssociationSports19.22×
06Wheat beerFood & Beverages17.21×
07Social policyPolitics & Society14.95×
08BoulangerShopping10.96×
09Netto Marken-DiscountShopping10.70×
10The Championships, WimbledonSports9.23×
11Heat (1995 film)Movies & TV9.01×
12Alexander ZverevSports6.49×
13NormaShopping5.87×
14IHF World Men's Handball ChampionshipSports4.19×
15Jannik SinnerSports4.04×
16Borussia DortmundSports2.45×
17SportschauSports2.37×
18SV Werder BremenSports2.19×
19FIFA World CupSports1.92×
20BildNews1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paddle tennis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paddle tennis audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.59×
Need for SecurityCONSERVATISM1.45×
Sports ActivityPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paddle tennis audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.91×
Pet OwnershipJOY0.97×
ExtroversionTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paddle tennis have in Germany?

Paddle tennis has an estimated audience of 335,319 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Paddle tennis fans?

39.1% of Paddle tennis fans are female, 60.9% are male, with an average age of 39.8 years.

03

Which brands do Paddle tennis fans like most?

Paddle tennis fans show strongest brand affinity for Netto Marken-Discount (10.7×), Alexander Zverev (6.49×), and Furby (24.32×) over the country average.

04

Where do Paddle tennis fans live in Germany?

Paddle tennis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Paddle tennis fans also like?

Beyond Paddle tennis itself, the audience over-indexes on Alexander Zverev (6.49×), Furby (24.32×), The Championships, Wimbledon (9.23×), and Borussia Dortmund (2.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Paddle tennis audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paddle tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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