Paddle tennis Audience in Germany
Paddle tennis has an estimated audience of 335,319 people in Germany. 39.1% are female, 60.9% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Netto Marken-Discount, Borussia Dortmund, Alexander Zverev, Furby, Lake Michigan.
The average Paddle tennis fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Netto Marken-Discount, Borussia Dortmund, Alexander Zverev, with strongest over-indexing on Netto Marken-Discount (10.7× the country average). Demographically, the Paddle tennis audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Paddle tennis fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 39.8 |
| Estimated audience size | 335,319 |
Audience persona
The typical Paddle tennis fan in Germany is more male, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Netto Marken-Discount.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,244 | 1.73× |
| Bayern | 80,360 | 1.49× |
| Baden-Württemberg | 69,356 | 1.52× |
| Hessen | 37,606 | 1.47× |
| Niedersachsen | 30,063 | 0.92× |
| Berlin | 17,384 | 1.16× |
| Hamburg | 15,430 | 2.04× |
| Rheinland-Pfalz | 14,776 | 0.88× |
| Schleswig-Holstein | 14,684 | 1.22× |
| Sachsen | 9,208 | 0.56× |
| Brandenburg | 5,642 | 0.54× |
| Sachsen-Anhalt | 3,486 | 0.4× |
| Thüringen | 2,748 | 0.32× |
| Saarland | 2,631 | 0.64× |
| Bremen | 2,261 | 0.79× |
| Mecklenburg-Vorpommern | 2,028 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Netto Marken-Discount | 10.7× | Shopping |
| Borussia Dortmund | 2.45× | Sports |
| Alexander Zverev | 6.49× | Sports |
| Furby | 24.32× | Kids & Family |
| Lake Michigan | 38.47× | Travel & Leisure |
| The Championships, Wimbledon | 9.23× | Sports |
| Great Lakes | 30.89× | Travel & Leisure |
| Natural Born Killers | 28.72× | Movies & TV |
| Wheat beer | 17.21× | Food & Beverages |
| IHF World Men's Handball Championship | 4.19× | Sports |
| Norma | 5.87× | Shopping |
| Heat (1995 film) | 9.01× | Movies & TV |
| Bild | 1.81× | News |
| Lisa Eckhart | 4.65× | Movies & TV |
| FIFA World Cup | 1.92× | Sports |
| SV Werder Bremen | 2.19× | Sports |
| Sportschau | 2.37× | Sports |
| United States Tennis Association | 19.22× | Sports |
| Social policy | 14.95× | Politics & Society |
| Boulanger | 10.96× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.77 |
| Urban Lifestyle | OPEN | 1.53 |
| Convenience Orientation | PREMIUM | 1.47 |
| Sports Activity | POWER | 1.46 |
| DIY Mentality | THRILL | 1.21 |
| Risk Appetite | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 18.7% |
| United States | 12.8% |
| Spain | 11.6% |
See Paddle tennis audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Paddle tennis have in Germany?
Paddle tennis has an estimated audience of 335,319 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paddle tennis fans?
39.1% of Paddle tennis fans are female, 60.9% are male, with an average age of 39.8 years.
Which brands do Paddle tennis fans like most?
Paddle tennis fans show strongest brand affinity for Netto Marken-Discount (10.7×), Borussia Dortmund (2.45×), and Alexander Zverev (6.49×) over the country average.
Where do Paddle tennis fans live in Germany?
Paddle tennis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,244), Bayern (reach 80,360), and Baden-Württemberg (reach 69,356). These three regions account for the largest share of the active audience.
What other brands do Paddle tennis fans also like?
Beyond Paddle tennis itself, the audience over-indexes on Borussia Dortmund (2.45×), Alexander Zverev (6.49×), Furby (24.32×), and Lake Michigan (38.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paddle tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.