Social policy Audience in Germany
Social policy has an estimated audience of 304,743 people in Germany. 60.5% are female, 39.5% are male, average age 45.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Enzkreis, Home Office, Israel, Christmas Gift, Stradivarius.
The average Social policy fan in Germany is 45.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Enzkreis, Home Office, Israel, with strongest over-indexing on Enzkreis (20× the country average). Demographically, the Social policy audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Social policy fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 45.8 |
| Estimated audience size | 304,743 |
Audience persona
The typical Social policy fan in Germany is more female, around 45.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,341 | 1.08× |
| Baden-Württemberg | 32,651 | 0.79× |
| Bayern | 31,801 | 0.65× |
| Niedersachsen | 31,266 | 1.06× |
| Hessen | 23,642 | 1.02× |
| Berlin | 21,362 | 1.57× |
| Sachsen | 15,631 | 1.05× |
| Rheinland-Pfalz | 11,415 | 0.75× |
| Schleswig-Holstein | 10,600 | 0.97× |
| Sachsen-Anhalt | 9,859 | 1.25× |
| Brandenburg | 8,206 | 0.87× |
| Thüringen | 7,694 | 0.99× |
| Hamburg | 6,941 | 1.01× |
| Mecklenburg-Vorpommern | 4,639 | 0.8× |
| Bremen | 3,879 | 1.49× |
| Saarland | 2,526 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 20× | Travel & Leisure |
| Home Office | 1.64× | Business & Career |
| Israel | 2.64× | Travel & Leisure |
| Christmas Gift | 2.22× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.51× | Shopping |
| Urban horticulture | 1.91× | Home & Garden |
| Commercial mortgage | 2.06× | Business & Career |
| Corona (band) | 2.24× | Music & Radio |
| Volvo V60 | 4.19× | Cars & Mobility |
| Staycation | 3.1× | Home & Garden |
| Natural rubber | 1.79× | Cars & Mobility |
| Hawesko | 2.8× | Food & Beverages |
| Jessica Rabbit | 3.73× | Movies & TV |
| Sexy Beast | 12.21× | Movies & TV |
| Roaming | 2.59× | Technology & Electronics |
| Faun (band) | 2.64× | Music & Radio |
| Cachorro | 2× | Pets & Animals |
| Home Delivery | 1.57× | Food & Beverages |
| Sixx | 1.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.83 |
| Patriotism | CONSERVATISM | 1.8 |
| Family Orientation | CONSERVATISM | 1.59 |
| Spirituality | BALANCE | 1.5 |
| Community Orientation | OPEN | 1.5 |
| Need for Security | CONSERVATISM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 14.1% |
| India | 8.0% |
See Social policy audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Social policy have in Germany?
Social policy has an estimated audience of 304,743 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Social policy fans?
60.5% of Social policy fans are female, 39.5% are male, with an average age of 45.8 years.
Which brands do Social policy fans like most?
Social policy fans show strongest brand affinity for Enzkreis (20×), Home Office (1.64×), and Israel (2.64×) over the country average.
Where do Social policy fans live in Germany?
Social policy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,341), Baden-Württemberg (reach 32,651), and Bayern (reach 31,801). These three regions account for the largest share of the active audience.
What other brands do Social policy fans also like?
Beyond Social policy itself, the audience over-indexes on Home Office (1.64×), Israel (2.64×), Christmas Gift (2.22×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Social policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.