Rascasse Audience Intelligence

Nobel Peace Prize Audience in Germany

A data profile of the people who buy, follow and care about Nobel Peace Prize in Germany — modelled from more than twelve digital signal sources. Nobel Peace Prize has an estimated audience of 1,357,743 people in Germany.

#68among Event in Germany#194in Politics & Society

The average Nobel Peace Prize fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Non-profit technology, Tagesschau, Louis Theroux, with strongest over-indexing on Non-profit technology (85.75× the country average).

Demographically, the Nobel Peace Prize audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nobel Peace Prize fan in Germany is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Non-profit technology.

Category: Politics & Society · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nobel Peace Prize profile in Germany.

Audience size
1.4M
in Germany
Gender
52.1%♀
47.9% male
Age
41.9
average years
Country rank
#4899
Event in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nobel Peace Prize fans

52.1% are female, 47.9% are male, average age 41.9.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Nobel Peace Prize audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age41.9
Estimated audience size1,357,743
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Nobel Peace Prize audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3923%
40-4925%
50+23%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Nobel Peace Prize audience comes from Germany.

Worldwide audience distribution share by country for Nobel Peace Prize
CountryShare
United States14.7%
India12.7%
Italy10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nobel Peace Prize audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nobel Peace Prize fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.52×
02Bayern~300K1.18×
03Nordrhein-Westfalen~300K1.11×
04Rheinland-Pfalz~80K1.11×
05Hamburg~30K1.11×
06Hessen~100K1.07×
07Niedersachsen~100K1.06×
08Baden-Württemberg~200K1.05×
09Bremen~10K1.01×
10Schleswig-Holstein~50K0.98×
11Brandenburg~40K0.95×
12Sachsen~60K0.92×
13Saarland~20K0.92×
14Thüringen~30K0.86×
15Mecklenburg-Vorpommern~20K0.82×
16Sachsen-Anhalt~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Nobel Peace Prize, Germany
0.75×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nobel Peace Prize audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nobel Peace Prize audience
#·InterestCategoryAffinity×
01Non-profit technologyTechnology & Electronics85.75×
02Louis TherouxMovies & TV51.35×
03Human Rights DayPolitics & Society47.21×
04Peace and conflict studiesPolitics & Society25.43×
05Peer mentoringBusiness & Career14.48×
06ReutersNews12.10×
07Siegfried & RoyMovies & TV8.77×
08GreenlandTravel & Leisure8.23×
09NachDenkSeitenPolitics & Society7.35×
10NATOPolitics & Society5.84×
11Junge FreiheitNews5.66×
12Konstantin WeckerMusic & Radio5.24×
13Markus LanzMovies & TV4.73×
14TagesschauMovies & TV4.17×
15Institute of technologyBusiness & Career4.00×
16All-news radioMusic & Radio3.84×
17Julia KlöcknerPolitics & Society3.45×
18Der TagesspiegelNews3.11×
19Achse des GutenNews2.89×
20WikipediaInternet & Social Media1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nobel Peace Prize audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nobel Peace Prize audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Community OrientationOPEN1.54×
Healthy LifestyleBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nobel Peace Prize audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.77×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nobel Peace Prize have in Germany?

Nobel Peace Prize has an estimated audience of 1,357,743 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nobel Peace Prize fans?

52.1% of Nobel Peace Prize fans are female, 47.9% are male, with an average age of 41.9 years.

03

Which brands do Nobel Peace Prize fans like most?

Nobel Peace Prize fans show strongest brand affinity for Non-profit technology (85.75×), Tagesschau (4.17×), and Louis Theroux (51.35×) over the country average.

04

Where do Nobel Peace Prize fans live in Germany?

Nobel Peace Prize fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nobel Peace Prize fans also like?

Beyond Nobel Peace Prize itself, the audience over-indexes on Tagesschau (4.17×), Louis Theroux (51.35×), Markus Lanz (4.73×), and Junge Freiheit (5.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Nobel Peace Prize audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nobel Peace Prize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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