Nobel Peace Prize Audience in United States

Nobel Peace Prize logo

Nobel Peace Prize has an estimated audience of 2,833,376 people in United States. 64.5% are female, 35.5% are male, average age 44.0. Top regions: California, Texas, New York. Top brand affinities: Development studies, Malcolm-Jamal Warner, Martin Luther King, Jr., Jane Goodall, Government.

The average Nobel Peace Prize fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Development studies, Malcolm-Jamal Warner, Martin Luther King, Jr., with strongest over-indexing on Development studies (67.29× the country average). Demographically, the Nobel Peace Prize audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Event

Demographics of Nobel Peace Prize fans

Demographic split for Nobel Peace Prize audience in United States
MetricValue
Female64.5%
Male35.5%
Average age44.0
Estimated audience size2,833,376

Audience persona

The typical Nobel Peace Prize fan in United States is more female, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Development studies.

Top regions in United States

Top regions ranked by reach for Nobel Peace Prize in United States
RegionReachAffinity
California358,2931.15×
Texas237,2630.97×
New York200,6371.27×
Florida198,3441.03×
Georgia114,0621.31×
Illinois105,4421.12×
Pennsylvania97,8171.03×
North Carolina88,9071.04×
New Jersey84,1781.17×
Virginia84,0601.22×
Ohio82,4990.95×
Michigan77,5191.05×
Massachusetts71,8461.29×
Washington65,4111.15×
Maryland60,7471.25×
Tennessee56,9211×
Arizona52,8260.91×
Indiana51,1130.99×
Minnesota43,9241.08×
Missouri43,8800.96×
Colorado43,7830.98×
Wisconsin38,2940.9×
South Carolina37,4830.88×
Louisiana35,9000.98×
Connecticut35,2891.24×
Alabama35,1670.89×
Oregon34,8731.07×
Kentucky33,2580.94×
Oklahoma30,0290.95×
Nevada26,8070.98×
Utah21,7850.86×
Kansas21,5200.96×
Iowa19,9710.86×
Mississippi19,5540.84×
Arkansas19,0620.82×
Washington, District of Columbia16,2061.9×
Nebraska13,3060.94×
Hawaii12,3161.01×
New Mexico11,6260.82×
Idaho11,4420.81×
New Hampshire11,1441×
West Virginia11,0820.84×
Maine10,0610.99×
Rhode Island9,1641.02×
Delaware6,5280.84×
Montana5,9210.75×
North Dakota5,1070.88×
South Dakota5,0200.77×
Vermont4,9851×
Alaska4,2670.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nobel Peace Prize audience
BrandAffinityCategory
Development studies67.29×Politics & Society
Malcolm-Jamal Warner10.04×Movies & TV
Martin Luther King, Jr.27.74×Politics & Society
Jane Goodall15.45×Pets & Animals
Government10.71×Politics & Society
Social research51.05×Business & Career
President of the United States5.15×Politics & Society
Jesse Jackson11.32×Politics & Society
Coretta Scott King34.66×Politics & Society
Android (operating system)3.54×Technology & Electronics
Social work with groups54.31×Business & Career
Humanistic psychology43.17×Health
Brief psychotherapy55.65×Health
Boston University12.44×Business & Career
Politics3.15×Politics & Society
Alicia Silverstone12.78×Movies & TV
Quotation5.8×Business & Career
School social worker44.78×Business & Career
Caseworker (social work)42.36×Politics & Society
Social networking service3.34×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nobel Peace Prize audience
TraitClusterScore
PatriotismCONSERVATISM3.27
Risk AppetiteTHRILL2.27
Community OrientationOPEN1.88
SpiritualityBALANCE1.83
Luxury OrientationPREMIUM1.8
SustainabilityBALANCE1.72

Worldwide distribution

Worldwide audience distribution share by country for Nobel Peace Prize
CountryShare
United States14.7%
India12.7%
Italy10.8%

See Nobel Peace Prize audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Nobel Peace Prize have in United States?

Nobel Peace Prize has an estimated audience of 2,833,376 people in United States, concentrated in California and Texas.

What is the gender split and age of Nobel Peace Prize fans?

64.5% of Nobel Peace Prize fans are female, 35.5% are male, with an average age of 44.0 years.

Which brands do Nobel Peace Prize fans like most?

Nobel Peace Prize fans show strongest brand affinity for Development studies (67.29×), Malcolm-Jamal Warner (10.04×), and Martin Luther King, Jr. (27.74×) over the country average.

Where do Nobel Peace Prize fans live in United States?

Nobel Peace Prize fans in United States are most concentrated in California (reach 358,293), Texas (reach 237,263), and New York (reach 200,637). These three regions account for the largest share of the active audience.

What other brands do Nobel Peace Prize fans also like?

Beyond Nobel Peace Prize itself, the audience over-indexes on Malcolm-Jamal Warner (10.04×), Martin Luther King, Jr. (27.74×), Jane Goodall (15.45×), and Government (10.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nobel Peace Prize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.