Rascasse Audience Intelligence

Nobel Peace Prize Audience in United States

A data profile of the people who buy, follow and care about Nobel Peace Prize in United States — modelled from more than twelve digital signal sources. Nobel Peace Prize has an estimated audience of 2,829,052 people in United States.

#134among Event in United States#705in Politics & Society

The average Nobel Peace Prize fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Development studies, Malcolm-Jamal Warner, Martin Luther King, Jr., with strongest over-indexing on Development studies (67.29× the country average).

Demographically, the Nobel Peace Prize audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nobel Peace Prize fan in United States is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Development studies.

Category: Politics & Society · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nobel Peace Prize profile in United States.

Audience size
2.8M
in United States
Gender
64.5%♀
35.5% male
Age
44.0
average years
Country rank
#10796
Event in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nobel Peace Prize fans

64.5% are female, 35.5% are male, average age 44.0.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Nobel Peace Prize audience in United States
MetricValue
Female64.5%
Male35.5%
Average age44.0
Estimated audience size2,829,052
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Nobel Peace Prize audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4923%
50+33%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Nobel Peace Prize audience comes from United States.

Worldwide audience distribution share by country for Nobel Peace Prize
CountryShare
United States14.7%
India12.7%
Italy10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nobel Peace Prize audience in United States is strongest.

Fig. 05

Top regions by affinity

Nobel Peace Prize fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.71×
02Massachusetts~70K1.28×
03Oregon~40K1.26×
04Illinois~100K1.25×
05Minnesota~50K1.25×
06Washington~70K1.20×
07Maryland~60K1.20×
08Maine~10K1.20×
09Virginia~80K1.19×
10Vermont~6K1.19×
11New Jersey~80K1.15×
12Connecticut~30K1.14×
13California~300K1.12×
14New York~200K1.12×
15New Hampshire~10K1.09×
16Pennsylvania~100K1.08×
17Georgia~90K1.08×
18Michigan~80K1.08×
19Arizona~60K1.07×
20Rhode Island~9K1.03×
21Colorado~50K1.02×
22North Carolina~80K1.00×
23Indiana~50K0.99×
24Wisconsin~40K0.97×
25New Mexico~10K0.97×
26Kansas~20K0.95×
27Florida~200K0.94×
28Missouri~40K0.94×
29Nebraska~10K0.94×
30Alaska~6K0.94×
31Hawaii~10K0.93×
32Delaware~7K0.93×
33Nevada~30K0.92×
34Montana~7K0.91×
35Ohio~80K0.90×
36Iowa~20K0.90×
37North Dakota~5K0.90×
38Texas~200K0.89×
39Tennessee~50K0.86×
40South Carolina~40K0.86×
41Kentucky~30K0.86×
42Oklahoma~30K0.85×
43West Virginia~10K0.85×
44Utah~20K0.84×
45Louisiana~30K0.83×
46Alabama~30K0.82×
47Idaho~10K0.82×
48South Dakota~5K0.82×
49Arkansas~20K0.80×
50Mississippi~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Nobel Peace Prize, United States
0.71×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nobel Peace Prize audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nobel Peace Prize audience
#·InterestCategoryAffinity×
01Development studiesPolitics & Society67.29×
02Brief psychotherapyHealth55.65×
03Social work with groupsBusiness & Career54.31×
04Social researchBusiness & Career51.05×
05Humanistic psychologyHealth43.17×
06Coretta Scott KingPolitics & Society34.66×
07Martin Luther King, Jr.Politics & Society27.74×
08Jane GoodallPets & Animals15.45×
09Alicia SilverstoneMovies & TV12.78×
10Boston UniversityBusiness & Career12.44×
11Jesse JacksonPolitics & Society11.32×
12GovernmentPolitics & Society10.71×
13Malcolm-Jamal WarnerMovies & TV10.04×
14Dick CheneyPolitics & Society7.69×
15Nancy MacePolitics & Society6.43×
16Dick Van DykeMovies & TV5.40×
17President of the United StatesPolitics & Society5.15×
18Lindsey GrahamPolitics & Society5.06×
19Android (operating system)Technology & Electronics3.54×
20PoliticsPolitics & Society3.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nobel Peace Prize audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nobel Peace Prize audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.69×
PatriotismCONSERVATISM2.64×
SustainabilityBALANCE2.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nobel Peace Prize audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
CreativityOPEN1.08×
DIY MentalityTHRILL1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nobel Peace Prize have in United States?

Nobel Peace Prize has an estimated audience of 2,829,052 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nobel Peace Prize fans?

64.5% of Nobel Peace Prize fans are female, 35.5% are male, with an average age of 44.0 years.

03

Which brands do Nobel Peace Prize fans like most?

Nobel Peace Prize fans show strongest brand affinity for Development studies (67.29×), Malcolm-Jamal Warner (10.04×), and Martin Luther King, Jr. (27.74×) over the country average.

04

Where do Nobel Peace Prize fans live in United States?

Nobel Peace Prize fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nobel Peace Prize fans also like?

Beyond Nobel Peace Prize itself, the audience over-indexes on Malcolm-Jamal Warner (10.04×), Martin Luther King, Jr. (27.74×), Jane Goodall (15.45×), and Lindsey Graham (5.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Nobel Peace Prize audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nobel Peace Prize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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