Rascasse Audience Intelligence

Martin Luther King, Jr. Audience in United States

A data profile of the people who buy, follow and care about Martin Luther King, Jr. in United States — modelled from more than twelve digital signal sources. Martin Luther King, Jr. has an estimated audience of 2,281,639 people in United States.

#70among Politician in United States#2232among Person in United States#821in Politics & Society

The average Martin Luther King, Jr. fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nobel Peace Prize, Sustainable energy, FedEx, with strongest over-indexing on Nobel Peace Prize (27.74× the country average).

Demographically, the Martin Luther King, Jr. audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Martin Luther King, Jr. fan in United States is more female, around 38.6 years old, with strong Sustainability tendencies and a notable affinity for Nobel Peace Prize.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Martin Luther King, Jr. profile in United States.

Audience size
2.3M
in United States
Gender
57.9%♀
42.1% male
Age
38.6
average years
Country rank
#12804
Person in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Martin Luther King, Jr. fans

57.9% are female, 42.1% are male, average age 38.6.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Martin Luther King, Jr. audience in United States
MetricValue
Female57.9%
Male42.1%
Average age38.6
Estimated audience size2,281,639
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Martin Luther King, Jr. audience in United States
Age bracketShare%
16-1927%
20-2916%
30-3916%
40-4918%
50+24%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Martin Luther King, Jr. audience comes from United States.

Worldwide audience distribution share by country for Martin Luther King, Jr.
CountryShare
United States31.6%
India5.4%
Philippines3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Martin Luther King, Jr. audience in United States is strongest.

Fig. 05

Top regions by affinity

Martin Luther King, Jr. fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~70K2.24×
02Mississippi~30K1.63×
03Georgia~100K1.61×
04Louisiana~40K1.33×
05South Carolina~40K1.28×
06North Carolina~90K1.26×
07Washington, District of Columbia~9K1.25×
08Arkansas~20K1.19×
09Virginia~70K1.18×
10Texas~200K1.16×
11Arizona~50K1.16×
12Tennessee~50K1.16×
13Maryland~50K1.16×
14Kentucky~30K1.15×
15Oklahoma~30K1.13×
16Indiana~50K1.10×
17Florida~200K1.04×
18West Virginia~10K1.04×
19California~300K1.03×
20New Jersey~60K1.03×
21Kansas~20K1.03×
22Illinois~80K1.02×
23Missouri~40K1.00×
24Alaska~5K0.99×
25Nebraska~10K0.98×
26South Dakota~5K0.98×
27Ohio~70K0.97×
28Delaware~6K0.97×
29Michigan~60K0.96×
30Pennsylvania~70K0.94×
31North Dakota~4K0.94×
32New York~100K0.93×
33New Mexico~10K0.91×
34Washington~40K0.90×
35Nevada~20K0.90×
36Connecticut~20K0.88×
37Utah~20K0.87×
38Iowa~20K0.83×
39Hawaii~8K0.83×
40Massachusetts~40K0.81×
41Wisconsin~30K0.81×
42Oregon~20K0.80×
43Idaho~9K0.80×
44Rhode Island~6K0.79×
45Minnesota~30K0.77×
46Montana~5K0.73×
47Colorado~30K0.70×
48Maine~6K0.69×
49New Hampshire~6K0.62×
50Vermont~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Martin Luther King, Jr., United States
0.62×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martin Luther King, Jr. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martin Luther King, Jr. audience
#·InterestCategoryAffinity×
01Nobel Peace PrizePolitics & Society27.74×
02Sustainable energyHome & Garden7.87×
03Tyler PerryMovies & TV7.81×
04Teyana TaylorMovies & TV7.02×
05Brittany SnowMovies & TV6.61×
06PoliticoPolitics & Society5.60×
07Michael B. JordanMovies & TV5.59×
08Renewable energyBusiness & Career5.18×
09Drudge ReportSports4.77×
10FedExBusiness & Career4.64×
11New York PostNews3.95×
12DancehallsMusic & Radio3.57×
13Hair ExtensionsBeauty & Wellness3.50×
14InnovationBusiness & Career2.80×
15ActivismPolitics & Society2.66×
16Discount storesShopping2.50×
17SubwayFood & Beverages2.43×
18Mortgage loansBusiness & Career2.35×
19Pizza HutFood & Beverages2.26×
20TMZInternet & Social Media2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martin Luther King, Jr. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Martin Luther King, Jr. audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.43×
Convenience OrientationPREMIUM2.01×
Family OrientationCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Martin Luther King, Jr. audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
CreativityOPEN0.83×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Martin Luther King, Jr. have in United States?

Martin Luther King, Jr. has an estimated audience of 2,281,639 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Martin Luther King, Jr. fans?

57.9% of Martin Luther King, Jr. fans are female, 42.1% are male, with an average age of 38.6 years.

03

Which brands do Martin Luther King, Jr. fans like most?

Martin Luther King, Jr. fans show strongest brand affinity for Nobel Peace Prize (27.74×), Sustainable energy (7.87×), and FedEx (4.64×) over the country average.

04

Where do Martin Luther King, Jr. fans live in United States?

Martin Luther King, Jr. fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Martin Luther King, Jr. fans also like?

Beyond Martin Luther King, Jr. itself, the audience over-indexes on Sustainable energy (7.87×), FedEx (4.64×), Renewable energy (5.18×), and Teyana Taylor (7.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Martin Luther King, Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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