Martin Luther King, Jr. Audience in United States

Martin Luther King, Jr. logo

Martin Luther King, Jr. has an estimated audience of 2,305,654 people in United States. 57.9% are female, 42.1% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Whataburger, Product design, Natural rubber, Kevin Murphy (screenwriter).

The average Martin Luther King, Jr. fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Whataburger, Product design, with strongest over-indexing on Elsword (20.63× the country average). Demographically, the Martin Luther King, Jr. audience skews more female with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of Martin Luther King, Jr. fans

Demographic split for Martin Luther King, Jr. audience in United States
MetricValue
Female57.9%
Male42.1%
Average age38.6
Estimated audience size2,305,654

Audience persona

The typical Martin Luther King, Jr. fan in United States is more female, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Martin Luther King, Jr. in United States
RegionReachAffinity
California261,9601.03×
Texas223,8801.13×
Florida187,2091.2×
New York132,2161.03×
Georgia116,1071.63×
North Carolina89,4071.29×
Alabama82,9022.57×
Illinois75,9800.99×
Virginia71,7411.28×
Ohio68,6420.97×
Pennsylvania68,4130.88×
Tennessee60,6931.31×
Michigan60,5291×
Arizona59,9931.27×
New Jersey53,7470.92×
Maryland47,9521.21×
South Carolina44,7761.29×
Washington44,4980.96×
Indiana43,3011.03×
Massachusetts40,1280.88×
Louisiana39,6731.33×
Missouri35,4190.95×
Mississippi30,7621.62×
Kentucky28,4920.99×
Oklahoma26,7511.04×
Minnesota25,4110.77×
Wisconsin24,9780.72×
Colorado24,9450.69×
Arkansas21,2361.12×
Connecticut20,9700.91×
Nevada19,5840.88×
Oregon19,1300.72×
Kansas17,5330.96×
Utah17,3190.84×
Iowa14,7490.78×
West Virginia11,1941.04×
Nebraska10,7470.93×
Washington, District of Columbia10,0671.45×
New Mexico9,3330.81×
Idaho8,3090.72×
Hawaii7,1910.73×
Delaware5,6330.89×
Rhode Island5,4300.74×
New Hampshire5,3040.58×
Maine5,1840.63×
Alaska5,1341.04×
North Dakota4,1930.89×
Montana4,0060.63×
South Dakota3,7920.71×
Vermont2,0130.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Martin Luther King, Jr. audience
BrandAffinityCategory
Elsword20.63×Games
Whataburger2.17×Food & Beverages
Product design2.4×Business & Career
Natural rubber2.1×Cars & Mobility
Kevin Murphy (screenwriter)13.36×Movies & TV
Historic site3.6×Arts & Culture
Litter box1.65×Pets & Animals
3D printing1.9×Technology & Electronics
Unique Gifts1.63×Shopping
Monmouth County, New Jersey6.55×Travel & Leisure
Grinch2.68×Movies & TV
Vocal harmony2.96×Music & Radio
Staycation2.06×Home & Garden
UK garage3.32×Music & Radio
Electrolyte2.79×Health
Mortgage insurance2.58×Business & Career
Stamp collecting2.64×Home & Garden
JDSU1.67×Business & Career
Home staging2.8×Home & Garden
La Opinión3.78×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Martin Luther King, Jr. audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.9
SustainabilityBALANCE1.86
Luxury OrientationPREMIUM1.75
Risk AppetiteTHRILL1.63
TraditionCONSERVATISM1.57
IndividualismJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for Martin Luther King, Jr.
CountryShare
United States32.6%
India5.4%
Philippines3.5%

See Martin Luther King, Jr. audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does Martin Luther King, Jr. have in United States?

Martin Luther King, Jr. has an estimated audience of 2,305,654 people in United States, concentrated in California and Texas.

What is the gender split and age of Martin Luther King, Jr. fans?

57.9% of Martin Luther King, Jr. fans are female, 42.1% are male, with an average age of 38.6 years.

Which brands do Martin Luther King, Jr. fans like most?

Martin Luther King, Jr. fans show strongest brand affinity for Elsword (20.63×), Whataburger (2.17×), and Product design (2.4×) over the country average.

Where do Martin Luther King, Jr. fans live in United States?

Martin Luther King, Jr. fans in United States are most concentrated in California (reach 261,960), Texas (reach 223,880), and Florida (reach 187,209). These three regions account for the largest share of the active audience.

What other brands do Martin Luther King, Jr. fans also like?

Beyond Martin Luther King, Jr. itself, the audience over-indexes on Whataburger (2.17×), Product design (2.4×), Natural rubber (2.1×), and Kevin Murphy (screenwriter) (13.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Martin Luther King, Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.