Tyler Perry Audience in United States

Tyler Perry logo

Tyler Perry has an estimated audience of 7,932,459 people in United States. 65.5% are female, 34.5% are male, average age 36.3. Top regions: Texas, California, Florida. Top brand affinities: Afrobeat, Node.js, Cynthia Erivo, Music education, Superman.

The average Tyler Perry fan in United States is 36.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Afrobeat, Node.js, Cynthia Erivo, with strongest over-indexing on Afrobeat (7.95× the country average). Demographically, the Tyler Perry audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Tyler Perry fans

Demographic split for Tyler Perry audience in United States
MetricValue
Female65.5%
Male34.5%
Average age36.3
Estimated audience size7,932,459

Audience persona

The typical Tyler Perry fan in United States is more female, around 36.3 years old, with strong Community Orientation tendencies and a notable affinity for Afrobeat.

Top regions in United States

Top regions ranked by reach for Tyler Perry in United States
RegionReachAffinity
Texas845,6161.24×
California772,0190.89×
Florida621,3511.16×
Georgia497,0442.03×
New York427,9610.97×
North Carolina329,4381.38×
Illinois282,4591.07×
Pennsylvania261,8820.98×
Ohio257,3241.05×
Michigan230,8401.11×
Virginia221,1831.14×
Alabama215,7421.95×
Tennessee201,4751.27×
South Carolina194,2801.63×
Louisiana192,7781.88×
New Jersey189,9440.94×
Maryland177,0621.3×
Arizona152,1450.94×
Indiana149,8651.03×
Missouri135,7281.06×
Mississippi132,2962.02×
Washington129,7210.82×
Massachusetts121,9780.78×
Kentucky103,2721.04×
Wisconsin98,3560.82×
Oklahoma97,0601.1×
Colorado95,1380.76×
Minnesota92,3170.81×
Arkansas84,6651.3×
Nevada77,1821.01×
Connecticut71,8550.9×
Oregon66,7720.73×
Kansas57,5380.92×
Iowa49,4810.76×
Utah47,1600.66×
New Mexico35,3890.89×
Nebraska30,1890.76×
West Virginia27,1020.73×
Idaho27,0440.68×
Washington, District of Columbia24,9721.05×
Hawaii23,4800.69×
Delaware23,1731.06×
New Hampshire18,5480.59×
Rhode Island18,1680.72×
Maine17,4810.62×
Montana13,7940.63×
Alaska12,1300.71×
South Dakota11,3230.62×
North Dakota10,6360.65×
Vermont7,9770.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tyler Perry audience
BrandAffinityCategory
Afrobeat7.95×Music & Radio
Node.js9.27×Technology & Electronics
Cynthia Erivo9.54×Movies & TV
Music education6.78×Music & Radio
Superman2.37×Movies & TV
How to Train Your Dragon7.58×Literature
Drama school17.62×Arts & Culture
Music of Africa13.07×Music & Radio
Funny Moments18.92×Internet & Social Media
Euphoria2.04×Movies & TV
Hair Extensions4.42×Beauty & Wellness
Food and drink1.7×Food & Beverages
TikTok2.21×Internet & Social Media
Davido15.53×Music & Radio
Atmosphere (music group)14.63×Music & Radio
Screenwriting6.91×Literature
Beauty1.75×Beauty & Wellness
Lace wig3.68×Beauty & Wellness
Quinceañera (telenovela)5.28×Movies & TV
Food1.54×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tyler Perry audience
TraitClusterScore
Community OrientationOPEN1.22
MindfulnessBALANCE1.09
ExtroversionTHRILL1.04
LGBTQ+ IdentityOPEN1.01
Family OrientationCONSERVATISM0.99
Healthy LifestyleBALANCE0.94

Worldwide distribution

Worldwide audience distribution share by country for Tyler Perry
CountryShare
United States55.4%
United Kingdom5.3%
Canada3.9%

See Tyler Perry audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Tyler Perry have in United States?

Tyler Perry has an estimated audience of 7,932,459 people in United States, concentrated in Texas and California.

What is the gender split and age of Tyler Perry fans?

65.5% of Tyler Perry fans are female, 34.5% are male, with an average age of 36.3 years.

Which brands do Tyler Perry fans like most?

Tyler Perry fans show strongest brand affinity for Afrobeat (7.95×), Node.js (9.27×), and Cynthia Erivo (9.54×) over the country average.

Where do Tyler Perry fans live in United States?

Tyler Perry fans in United States are most concentrated in Texas (reach 845,616), California (reach 772,019), and Florida (reach 621,351). These three regions account for the largest share of the active audience.

What other brands do Tyler Perry fans also like?

Beyond Tyler Perry itself, the audience over-indexes on Node.js (9.27×), Cynthia Erivo (9.54×), Music education (6.78×), and Superman (2.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tyler Perry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.