Rascasse Audience Intelligence

Tyler Perry Audience in United States

A data profile of the people who buy, follow and care about Tyler Perry in United States — modelled from more than twelve digital signal sources. Tyler Perry has an estimated audience of 6,722,730 people in United States.

#151among Actor Actress or TV Star in United States#429among Person in United States#459in Movies & TV

The average Tyler Perry fan in United States is 36.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Afrobeat, Node.js, Cynthia Erivo, with strongest over-indexing on Afrobeat (7.95× the country average).

Demographically, the Tyler Perry audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Mindfulness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tyler Perry fan in United States is more female, around 36.3 years old, with strong Mindfulness tendencies and a notable affinity for Afrobeat.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tyler Perry profile in United States.

Audience size
6.7M
in United States
Gender
65.5%♀
34.5% male
Age
36.3
average years
Country rank
#5197
Person in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tyler Perry fans

65.5% are female, 34.5% are male, average age 36.3.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Tyler Perry audience in United States
MetricValue
Female65.5%
Male34.5%
Average age36.3
Estimated audience size6,722,730
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Tyler Perry audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

53.2%

of the worldwide Tyler Perry audience comes from United States.

Worldwide audience distribution share by country for Tyler Perry
CountryShare
United States53.2%
United Kingdom5.0%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tyler Perry audience in United States is strongest.

Fig. 05

Top regions by affinity

Tyler Perry fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K2.03×
02Georgia~500K2.01×
03Louisiana~200K1.94×
04Alabama~200K1.88×
05South Carolina~200K1.54×
06North Carolina~300K1.36×
07Maryland~200K1.33×
08Arkansas~90K1.32×
09Tennessee~200K1.27×
10Texas~800K1.21×
11Florida~600K1.12×
12Virginia~200K1.11×
13Delaware~20K1.10×
14Oklahoma~100K1.09×
15Michigan~200K1.08×
16Kentucky~100K1.06×
17Missouri~100K1.05×
18Washington, District of Columbia~20K1.05×
19Indiana~200K1.04×
20Illinois~300K1.03×
21Ohio~300K1.02×
22Nevada~80K0.98×
23Pennsylvania~300K0.94×
24New Jersey~200K0.93×
25New Mexico~40K0.93×
26New York~400K0.92×
27Arizona~100K0.92×
28Kansas~60K0.92×
29Connecticut~70K0.91×
30California~800K0.87×
31West Virginia~30K0.87×
32Wisconsin~100K0.81×
33Nebraska~30K0.78×
34Washington~100K0.77×
35Minnesota~90K0.77×
36Iowa~50K0.77×
37Rhode Island~20K0.77×
38Alaska~10K0.77×
39Massachusetts~100K0.76×
40Colorado~100K0.76×
41Hawaii~30K0.76×
42North Dakota~10K0.75×
43Oregon~60K0.71×
44Idaho~30K0.70×
45South Dakota~10K0.69×
46Utah~50K0.66×
47Maine~20K0.65×
48Montana~10K0.65×
49Vermont~9K0.63×
50New Hampshire~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Tyler Perry, United States
0.62×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tyler Perry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tyler Perry audience
#·InterestCategoryAffinity×
01Funny MomentsInternet & Social Media18.92×
02Drama schoolArts & Culture17.62×
03DavidoMusic & Radio15.53×
04Atmosphere (music group)Music & Radio14.63×
05Music of AfricaMusic & Radio13.07×
06Cynthia ErivoMovies & TV9.54×
07Node.jsTechnology & Electronics9.27×
08AfrobeatMusic & Radio7.95×
09ScreenwritingLiterature6.91×
10Music educationMusic & Radio6.78×
11British ShorthairPets & Animals5.63×
12Quinceañera (telenovela)Movies & TV5.28×
13Hair ExtensionsBeauty & Wellness4.42×
14Lace wigBeauty & Wellness3.68×
15SupermanMovies & TV2.37×
16TikTokInternet & Social Media2.21×
17BeautyBeauty & Wellness1.75×
18BeveragesFood & Beverages1.74×
19Food and drinkFood & Beverages1.70×
20FoodFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tyler Perry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tyler Perry audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.95×
Career OrientationPOWER1.54×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tyler Perry audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Convenience OrientationPREMIUM0.89×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tyler Perry have in United States?

Tyler Perry has an estimated audience of 6,722,730 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Tyler Perry fans?

65.5% of Tyler Perry fans are female, 34.5% are male, with an average age of 36.3 years.

03

Which brands do Tyler Perry fans like most?

Tyler Perry fans show strongest brand affinity for Afrobeat (7.95×), Node.js (9.27×), and Cynthia Erivo (9.54×) over the country average.

04

Where do Tyler Perry fans live in United States?

Tyler Perry fans in United States are most concentrated in Texas (reach ~800K), California (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Tyler Perry fans also like?

Beyond Tyler Perry itself, the audience over-indexes on Node.js (9.27×), Cynthia Erivo (9.54×), Music education (6.78×), and Superman (2.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Tyler Perry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tyler Perry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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