Rascasse Audience Intelligence

Davido Audience in United States

A data profile of the people who buy, follow and care about Davido in United States — modelled from more than twelve digital signal sources. Davido has an estimated audience of 1,907,952 people in United States.

#223among Singer-songwriter in United States#2742among Person in United States#1667in Music & Radio

The average Davido fan in United States is 30.8 years old, balanced, and lives primarily in Georgia.

The audience is concentrated in Georgia, Texas, New York.

Top brand affinities include Hair Extensions, Rick and Morty, International education, with strongest over-indexing on Hair Extensions (13.1× the country average).

Demographically, the Davido audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Davido fan in United States is balanced, around 30.8 years old, with strong Patriotism tendencies and a notable affinity for Hair Extensions.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Davido profile in United States.

Audience size
1.9M
in United States
Gender
53.3%♀
46.7% male
Age
30.8
average years
Country rank
#14771
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Davido fans

53.3% are female, 46.7% are male, average age 30.8.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Davido audience in United States
MetricValue
Female53.3%
Male46.7%
Average age30.8
Estimated audience size1,907,952
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Davido audience in United States
Age bracketShare%
16-1942%
20-2923%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Davido audience comes from United States.

Worldwide audience distribution share by country for Davido
CountryShare
United States26.6%
Nigeria22.3%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Davido audience in United States is strongest.

Fig. 05

Top regions by affinity

Davido fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K4.10×
02New Mexico~40K3.83×
03Maryland~100K3.61×
04Washington, District of Columbia~10K2.16×
05New York~200K1.98×
06New Jersey~80K1.58×
07Minnesota~40K1.47×
08Delaware~7K1.40×
09Massachusetts~50K1.39×
10Texas~200K1.31×
11Connecticut~30K1.31×
12Virginia~60K1.24×
13Rhode Island~7K1.18×
14Louisiana~30K1.11×
15Pennsylvania~70K1.06×
16North Dakota~4K1.04×
17Florida~100K1.02×
18North Carolina~60K1.02×
19Ohio~50K0.87×
20Alabama~20K0.85×
21Illinois~50K0.84×
22Maine~6K0.84×
23Indiana~30K0.82×
24Alaska~3K0.80×
25Vermont~3K0.80×
26Montana~4K0.79×
27South Dakota~4K0.79×
28Mississippi~10K0.78×
29South Carolina~20K0.77×
30Nebraska~7K0.77×
31Tennessee~30K0.75×
32California~200K0.73×
33Kentucky~20K0.73×
34Iowa~10K0.73×
35Missouri~20K0.71×
36Michigan~40K0.70×
37Washington~30K0.68×
38Arkansas~10K0.68×
39Kansas~10K0.68×
40West Virginia~6K0.68×
41New Hampshire~5K0.68×
42Arizona~30K0.67×
43Nevada~10K0.67×
44Hawaii~6K0.67×
45Idaho~6K0.65×
46Colorado~20K0.64×
47Oklahoma~10K0.62×
48Wisconsin~20K0.53×
49Utah~9K0.53×
50Oregon~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Davido, United States
0.52×1.00×4.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Davido audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Davido audience
#·InterestCategoryAffinity×
01OPPOTechnology & Electronics63.09×
02International educationBusiness & Career29.28×
03BildNews27.00×
04BodrumTravel & Leisure23.68×
05Toyota SupraCars & Mobility20.25×
06Anthony JoshuaSports18.90×
07Disneyland ParisTravel & Leisure18.30×
08Rick and MortyMovies & TV15.66×
09Tyler PerryMovies & TV15.53×
10Teyana TaylorMovies & TV14.74×
11Dungeons & DragonsGames14.27×
12Hair ExtensionsBeauty & Wellness13.10×
13Afro-textured hairBeauty & Wellness10.85×
14DancehallsMusic & Radio10.70×
15YouTube MusicInternet & Social Media7.71×
16Google DriveTechnology & Electronics4.47×
17ClothingFashion & Accessoires4.20×
18Consumer electronicsTechnology & Electronics3.71×
19TikTokInternet & Social Media3.52×
20VehiclesCars & Mobility3.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Davido audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Davido audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.23×
Community OrientationOPEN2.26×
Pet OwnershipJOY2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Davido audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.48×
Family OrientationCONSERVATISM0.51×
IndulgenceJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Davido have in United States?

Davido has an estimated audience of 1,907,952 people in United States, concentrated in Georgia and Texas.

02

What is the gender split and age of Davido fans?

53.3% of Davido fans are female, 46.7% are male, with an average age of 30.8 years.

03

Which brands do Davido fans like most?

Davido fans show strongest brand affinity for Hair Extensions (13.1×), Rick and Morty (15.66×), and International education (29.28×) over the country average.

04

Where do Davido fans live in United States?

Davido fans in United States are most concentrated in Georgia (reach ~200K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Davido fans also like?

Beyond Davido itself, the audience over-indexes on Rick and Morty (15.66×), International education (29.28×), Clothing (4.2×), and Disneyland Paris (18.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Davido audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Davido. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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