Cynthia Erivo Audience in United States

Cynthia Erivo logo

Cynthia Erivo has an estimated audience of 10,071,323 people in United States. 51.6% are female, 48.4% are male, average age 44.5. Top regions: California, Texas, New York. Top brand affinities: Beres Hammond, Iron Man (film), Whataburger, Elsword, Kasik.

The average Cynthia Erivo fan in United States is 44.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beres Hammond, Iron Man (film), Whataburger, with strongest over-indexing on Beres Hammond (105.23× the country average). Demographically, the Cynthia Erivo audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Singer-songwriter

Demographics of Cynthia Erivo fans

Demographic split for Cynthia Erivo audience in United States
MetricValue
Female51.6%
Male48.4%
Average age44.5
Estimated audience size10,071,323

Audience persona

The typical Cynthia Erivo fan in United States is balanced, around 44.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beres Hammond.

Top regions in United States

Top regions ranked by reach for Cynthia Erivo in United States
RegionReachAffinity
California1,253,8091.13×
Texas863,4161×
New York715,7711.27×
Florida662,2610.97×
Illinois405,0411.21×
Pennsylvania389,5881.15×
Georgia348,8621.12×
Ohio347,0971.12×
North Carolina334,1361.1×
New Jersey301,6921.18×
Virginia288,2031.17×
Michigan275,3561.05×
Massachusetts253,2361.28×
Maryland227,1881.31×
Washington223,1261.1×
Tennessee206,7111.02×
Indiana192,3171.05×
Colorado181,7831.15×
Missouri175,9191.08×
Minnesota157,5641.09×
Wisconsin153,8561.02×
South Carolina143,0410.94×
Arizona142,0840.69×
Utah137,2071.52×
Connecticut128,4841.27×
Kentucky125,2570.99×
Oregon124,0971.07×
Oklahoma102,1810.91×
Nevada89,7180.92×
Louisiana88,0290.68×
Alabama83,7650.6×
Iowa78,8560.95×
Kansas75,7130.95×
Arkansas73,4730.89×
Mississippi69,8380.84×
Idaho51,0991.01×
Nebraska44,2280.88×
New Hampshire43,6391.1×
New Mexico40,7640.81×
Hawaii40,2220.93×
Washington, District of Columbia38,4651.27×
West Virginia36,1290.77×
Rhode Island35,3011.1×
Maine34,6360.96×
Delaware29,7531.07×
Montana22,5140.81×
Vermont17,4990.99×
South Dakota16,4910.71×
North Dakota13,9280.67×
Wyoming10,2990.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cynthia Erivo audience
BrandAffinityCategory
Beres Hammond105.23×Music & Radio
Iron Man (film)10.86×Movies & TV
Whataburger2.56×Food & Beverages
Elsword15.94×Games
Kasik11.59×Travel & Leisure
Monogram3.38×Home & Garden
Kansas1.95×Travel & Leisure
Jabalpur46.24×Travel & Leisure
Chromebook3.98×Technology & Electronics
JDSU2.12×Business & Career
Home staging3.31×Home & Garden
edureka20.59×Business & Career
Hendrix College13.68×Business & Career
Kaytranada6.36×Music & Radio
Nebraska Cornhuskers football1.9×Sports
College of the Holy Cross7.77×Business & Career
Humbucker Music32.75×Music & Radio
Corona (band)2.74×Music & Radio
Jesse Plemons1.62×Movies & TV
Fairfield County, Connecticut4.84×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cynthia Erivo audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.82
Luxury OrientationPREMIUM1.36
Community OrientationOPEN1.3
SpiritualityBALANCE1.27
Risk AppetiteTHRILL1.13
MindfulnessBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Cynthia Erivo
CountryShare
United States40.0%
United Kingdom9.9%
Australia4.9%

See Cynthia Erivo audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Cynthia Erivo have in United States?

Cynthia Erivo has an estimated audience of 10,071,323 people in United States, concentrated in California and Texas.

What is the gender split and age of Cynthia Erivo fans?

51.6% of Cynthia Erivo fans are female, 48.4% are male, with an average age of 44.5 years.

Which brands do Cynthia Erivo fans like most?

Cynthia Erivo fans show strongest brand affinity for Beres Hammond (105.23×), Iron Man (film) (10.86×), and Whataburger (2.56×) over the country average.

Where do Cynthia Erivo fans live in United States?

Cynthia Erivo fans in United States are most concentrated in California (reach 1,253,809), Texas (reach 863,416), and New York (reach 715,771). These three regions account for the largest share of the active audience.

What other brands do Cynthia Erivo fans also like?

Beyond Cynthia Erivo itself, the audience over-indexes on Iron Man (film) (10.86×), Whataburger (2.56×), Elsword (15.94×), and Kasik (11.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cynthia Erivo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.